• Develop Injective’s social media and content strategy in collaboration with our marketing team and coordinating with design, product, engineering, business and operations. • Perform user research and translate insights into positioning and messaging, user education initiatives, and creative assets. • Plan, execute, and iterate multi-channel marketing campaigns with an experimental and analytical approach, using data to continuously optimize performance. • Generate, edit, publish, and share engaging daily and weekly content across multiple platforms that educates users and amplifies Injective’s brand and ecosystem. • Partner with Injective’s community, external writers, content producers and community moderators to deliver high-quality content creation that will include, but is not limited to, blogs, email newsletters, and how to videos. • Build and maintain strong relationships with key crypto, tech, and finance influencers and identify new partnership opportunities to expand brand reach and influence within the web3 community. • Track, analyze and report on web traffic, social growth, engagement, and KOL campaigns. • Act as an ambassador and educator for the Injective community, managing community and community moderators. • Manage social media and KOL budgets.

• Design elevated, on-brand graphics for social media, website updates, and product launches • Create marketing materials for digital, print, and in-person activations to support events, trade shows, and brand storytelling • Develop ad creative across platforms (Meta, Pinterest, etc.) • Create educational, relatable, and trend-forward Reels, TikToks, and photo/video content • Research trends, sounds, and formats to keep content fresh and culturally relevant • Pitch and produce engagement-driven posts (memes, prompts, carousels, conversations) that spark comments, shares, and saves • Capture and edit short-form video and behind-the-scenes brand storytelling • Collaborate with the marketing team to align content with launches and campaigns • Assist with weekend posting and light community management (DMs and comments) • Retouch and edit product, lifestyle, and editorial photography • Prepare and optimize assets for all channels (cropping, resizing, naming, organizing) • Maintain clean, accessible file systems to streamline team workflows • Support content scheduling, organization, and launch readiness • Track asset progress and assist with approvals across campaigns

• Create and edit video content featuring our products for ads and organic social posts • Collaborate with the digital marketing team to develop fresh creative concepts • Appear on-camera in brand content

• Coordinate with multiple teams throughout Markham on various projects under the direct supervision of the events team • Researching and sourcing content and trends • Helping create posts, captions, and video content for multiple platforms and clients • Helping coordinate timelines and deadlines as needed • Ensuring the content created abides by Markham standards and is socially conscious • Create weekly and monthly editorial calendars to promote company brands on various social media websites