• Create and edit video content featuring our products for ads and organic social posts • Collaborate with the digital marketing team to develop fresh creative concepts • Appear on-camera in brand content

• Coordinate with multiple teams throughout Markham on various projects under the direct supervision of the events team • Researching and sourcing content and trends • Helping create posts, captions, and video content for multiple platforms and clients • Helping coordinate timelines and deadlines as needed • Ensuring the content created abides by Markham standards and is socially conscious • Create weekly and monthly editorial calendars to promote company brands on various social media websites

• Plan, execute, and optimize paid social advertising campaigns across various platforms such as Facebook, Instagram, Twitter, and others; • Develop and implement creative ad campaigns that align with the gaming industry and our brand's identity; • Set and manage advertising budgets while ensuring maximum ROI and cost-efficiency; • Analyze and report on key performance indicators (KPIs) to measure the effectiveness of paid social campaigns; • Stay up-to-date with industry trends, algorithm changes, and emerging platforms to maintain a competitive edge; • Collaborate with the marketing and game development teams to ensure cohesive messaging and alignment of brand objectives; • Continuously test and optimize ad creatives, targeting, and ad copy to improve campaign performance; • Monitor and adjust bidding strategies to achieve desired results; • Keep abreast of competitor strategies and industry benchmarks.

Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. Job Description This operational role supports the Senior Manager in the execution and tactical governance of a portfolio of performance campaigns in the Americas across paid channels. This is a hands-on role ideal for a media professional ready to expand beyond tactical management into strategic impact - owning workstreams, partner relationships, and execution excellence. Responsibilities - Campaign Execution Oversight: - Manage and govern the activation process for the media Agency of Record, performing rigorous validation of platform-level targeting and setup to ensure strategic alignment - Work with the agency to identify campaign performance risks and opportunities for optimization - Translate execution signals into campaign optimization and improvements - Process Improvement: - Identify and drive improvements in campaign governance and activation workflows - Facilitate collaboration between internal teams and processes and agency execution - Budget Tracking & Reconciliation: Manage the detailed tracking of media spend, working closely with Finance and the agency to ensure accurate invoicing and budget pacing against the master activation plan - Quality Control: Validate campaign setup across all platforms to ensure correct audience segments, creative tags, and landing page URLs are live and functioning per the brief - Performance Reporting Support: - Assist the Senior Manager by consolidating and validating raw performance data from the agency before synthesis and strategic analysis - Ensure measurement and reporting consistency across campaigns and regions - Validate data inputs and insights supporting optimization and reporting - Cross-Functional Synchronization: Coordinate tactical handoffs with internal partners (e.g., ensuring creative assets are delivered on time, checking digital experience readiness) - In partnership with Ad Operations, monitor agency adherence to global standards and activation playbooks Qualifications - 4-6 years in paid media planning and execution (agency or client-side); B2B or Tech experience a plus - Demonstrated experience in the quality oversight and validation of complex campaign activations, ensuring high-fidelity execution against strategic standards - Experience in digital and offline channels with an emphasis on addressable media and ABM tools and platforms - Familiarity with campaign set up, ad operations, tracking, and analytics platforms - Proven ability to manage budgets, pacing and reconciliation - Expertise in validating data and performance reporting to glean insights - Strong organizational and communication skills; able to manage multiple priorities For positions in this location, we offer a base pay of $126,900 - $221,600, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.