Audience Acquisition Lead (Omeda CDP Expert) time type Full time Job requisition id R242056 Job Description: What You'll Be Doing: - Serve as the organization's Omeda CDP subject-matter expert, with deep knowledge of platform capabilities, limitations, and best practices - Design, build, and optimize audience acquisition funnels using Omeda, including: - Form creation and optimization - Data capture, normalization, and enrichment - Segmentation and audience activation - Automated workflows and lifecycle marketing programs - Lead the execution of online and offline audience acquisition initiatives, collaborating closely with AspenCore teams and external vendors - Create and present marketing proposals with limited guidance from senior leadership - Ensure marketing programs are delivered on time and within budget; proactively recommend optimizations or strategic pivots as performance data dictates - Monitor, analyze, and report on funnel and audience performance using dashboards, KPIs, and attribution models - Contribute to data hygiene, governance, and compliance, ensuring adherence to GDPR, CCPA, and best practices in consent, privacy, and preference management - Document acquisition funnels, workflows, and Omeda configurations to support scalable, repeatable marketing playbooks - Champion Arrow's value proposition and brand across all audience touchpoints Job Complexity & Leadership: - Manages professional employees, colleagues, and/or vendors within the function - Accountable for the performance and results of a team or core discipline area - Adapts departmental plans and priorities to address operational and resource challenges - Decisions are guided by policies, procedures, and business plans, with direction from senior leadership as needed - Provides technical and strategic guidance to internal teams, vendors, and stakeholders - Exercises people-management authority, including setting objectives, conducting performance reviews, and recommending pay actions - Defines operating standards and ensures consistent execution of essential procedures based on functional expertise What We're Looking For: - Relevant recent experience in audience acquisition, growth marketing, or lifecycle marketing within media, publishing, B2B, or subscription-based businesses - Demonstrated, hands-on mastery of Omeda CDP is critical, including: - Segmentation and audience modeling - Workflow and automation setup - Form configuration and data collection strategies - Audience activation across channels - Omeda certifications or clear evidence of deep, platform-specific expertise strongly preferred - Strong hands-on experience with WordPress, including integration with marketing and data platforms - Solid understanding of: - Lead scoring and lifecycle marketing - Email marketing and marketing automation best practices - Experience working with analytics and reporting tools (e.g., Google Analytics, dashboards, or similar) - Comfortable collaborating cross-functionally with marketing, editorial, sales, and technology teams - Familiarity with ad platform integrations (Google, Meta, LinkedIn) - Basic HTML/CSS skills for page, form, and template customization - Experience with paywalls, subscriptions, gated content, or registration-based access models Experience / Education - Typically requires a minimum of 8 years of related experience with a 4-year degree, or 6 years with an advanced degree, or equivalent professional experience. What's In It For You: At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans and a solid benefits package. - Medical, Dental, Vision Insurance - 401k, With Matching Contributions - Short-Term/Long-Term Disability Insurance - Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options - Paid Time Off (including sick, holiday, vacation, etc.) - Tuition Reimbursement - Growth Opportunities - And more! #LI-LH1 Annual Hiring Range/Hourly Rate: $102,900.00 - $118,800.00 Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. Location: US-IL-Illinois (Remote Employees) Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company's request and sole discretion. Job Category: Marketing and Communications EEO Statement: Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy) We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

• Develop and execute lead generation strategy to consistently produce warm, qualified prospects for intake and conversion. • Build and manage outreach campaigns targeting private-pay prospects and referral partners to increase lead flow and strengthen referral pipelines. • Source, research, organize, clean, segment, and manage prospect and referral lists for optimized outreach and conversion. • Conduct structured multi-channel outreach (calls, SMS, email) using approved messaging and compliance standards. • Qualify prospects based on service need, urgency, location, and suitability. • Nurture leads through structured follow-up cycles until ready for pre-assessment scheduling. • Schedule pre-assessment appointments directly with the Supervisor for Intake & Client Conversion and confirm details with clients. • When required, conduct pre-assessment calls to support the Supervisor for Intake & Client Conversion during high-volume or urgent periods. • Accurately update CRM stages, notes, tags, tasks, and communication logs immediately after every interaction. • Notify the Managing Member and Supervisor for Intake & Client Conversion when leads become warm, pre-assessments are booked, or conversions occur. • Produce weekly lead generation and referral performance reports including lead volume, warm leads, campaign effectiveness, and recommendations for improvement. • Drive outbound and referral campaign performance to generate the lead volume necessary to support growth trajectory. • Continuously refine outreach cadence, messaging, targeting, and list quality based on performance metrics and conversion outcomes. • Collaborate with the Supervisor for Intake & Client Conversion to ensure smooth hand-offs and optimal lead readiness for pre-assessment. • Collaborate with the Supervisor for HR Recruitment to align staffing needs with projected lead and referral volume. • Maintain communication flow through WhatsApp channels and ensure all appointments are updated accurately on internal calendars. • Identify declines in lead quality, referral engagement, or outreach performance early and provide corrective strategies.

• Develop and execute lead generation strategy to consistently produce warm, qualified prospects for intake and conversion. • Build and manage outreach campaigns targeting private-pay prospects and referral partners to increase lead flow and strengthen referral pipelines. • Source, research, organize, clean, segment, and manage prospect and referral lists for optimized outreach and conversion. • Conduct structured multi-channel outreach (calls, SMS, email) using approved messaging and compliance standards. • Qualify prospects based on service need, urgency, location, and suitability. • Nurture leads through structured follow-up cycles until ready for pre-assessment scheduling. • Schedule pre-assessment appointments directly with the Supervisor for Intake & Client Conversion and confirm details with clients. • When required, conduct pre-assessment calls to support the Supervisor for Intake & Client Conversion during high-volume or urgent periods. • Accurately update CRM stages, notes, tags, tasks, and communication logs immediately after every interaction. • Notify the Managing Member and Supervisor for Intake & Client Conversion when leads become warm, pre-assessments are booked, or conversions occur. • Produce weekly lead generation and referral performance reports including lead volume, warm leads, campaign effectiveness, and recommendations for improvement. • Drive outbound and referral campaign performance to generate the lead volume necessary to support growth trajectory. • Continuously refine outreach cadence, messaging, targeting, and list quality based on performance metrics and conversion outcomes. • Collaborate with the Supervisor for Intake & Client Conversion to ensure smooth hand-offs and optimal lead readiness for pre-assessment. • Collaborate with the Supervisor for HR Recruitment to align staffing needs with projected lead and referral volume. • Maintain communication flow through WhatsApp channels and ensure all appointments are updated accurately on internal calendars. • Identify declines in lead quality, referral engagement, or outreach performance early and provide corrective strategies.

Role Description Joining the American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network, joining a team of welcoming individuals who are exceptional yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better. When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work. The American Red Cross is currently seeking a Lead Tele-Fundraising Specialist to support its fundraising efforts. This is a virtual position, and it can be located anywhere in the United States. Key Responsibilities - Developing, implementing, and monitoring all tele-fundraising campaign components. - Coordinating data management for outbound tele-fundraising programs. - Reviewing and providing improvement processes to agent calling scripts and talking points. - Listening to fundraising calls and providing additional training guidance and quality control. - Compiling fundraising reports, performing analysis and presenting findings to peers and leaders. - Managing a SharePoint site and all related documents. - Supporting and setting-up of telethon activities, including regional and national telethons, along with media partners. - Tracking invoicing and FY budgets with external vendors. - Creating campaign source codes, QR codes, vanity URLs, and giving links for campaigns. - Overseeing legal state financial reports. - Hosting meetings with internal and external partners and designing agendas. - Ensuring all daily and weekly files are uploaded, distributed, and saved appropriately. Qualifications - Bachelor’s degree in Marketing, Communication, Advertising, Business, or equivalent field. - Minimum 5 years of related experience or equivalent combination of education and related experience required. Requirements - Demonstrated track record of developing and maintaining operational and process initiatives in support of marketing activities. - Highly developed leadership, oral and written communication skills. - Ability to manage multiple projects simultaneously. - Ability to assimilate information quickly, analyze problems, and implement solutions. - Proficiency in Microsoft Office applications. - Ability to work on a team. - May travel and participate in meetings throughout the Red Cross system. What Will Give You a Competitive Edge - Fundraising experience with knowledge of best practices and procedures in the industry. - Background in developing tele-fundraising and donor engagement strategies, especially with individual one-time and sustainer donors. - Inbound and outbound call center operations knowledge. - Strong results-based mindset with a history of exceeding goals and expectations. - Project management guru. - Desire to work independently on high-pressure projects and meet tight deadlines. - Work history that demonstrates attention to detail, reliability, efficiency, and accuracy. - Creative problem-solving skills and ability to strategize initiatives and solutions. - Demonstrated research and analytical skills with an ability to make data-driven decisions. - Advanced level computer skills with the following systems: MS Office applications, Salesforce, Power BI, Webi, Braintree, and various fundraising databases. Salary Information The salary range for this position is $80,000 - $90,000. Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have, and a comparison to other employees already in this role. Benefits - Medical, Dental and Vision Plans - Health Spending Accounts & Flexible Spending Accounts - PTO + Holidays - 401K with 6% Match - Paid Family Leave - Employee Assistance - Disability and Insurance: Short + Long Term - Service Awards and Recognition Company Description The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.