This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description An E-mail Marketing Strategist is responsible for developing, executing, and optimizing email marketing campaigns that drive engagement, customer retention, and revenue growth. This role combines strategic planning, campaign execution, audience segmentation, and performance analysis to deliver targeted messaging across the customer lifecycle. The Email Marketing Strategist collaborates with marketing, design, and analytics teams to create effective email campaigns, automate customer journeys, and continually improve results through testing and data-driven insights. Responsibilities - Develop and execute email marketing strategies aligned with business and marketing goals - Build and manage automated email campaigns and customer lifecycle journeys - Segment audiences and personalize messaging to improve engagement and conversions - Create campaign calendars including promotional, lifecycle, and transactional emails - Conduct A/B testing on subject lines, content, and design to optimize performance - Monitor key metrics such as open rates, click-through rates, conversions, and revenue - Analyze campaign performance and provide data-driven recommendations - Maintain email list health, deliverability standards, and compliance with regulations (CAN-SPAM, GDPR) - Collaborate with designers, copywriters, and marketing teams to develop campaign assets - Manage and optimize marketing automation platforms (e.g., Klaviyo, Mailchimp, HubSpot) Qualifications - Experience with email marketing platforms and automation tools - Strong analytical skills with the ability to interpret campaign performance data - Knowledge of segmentation, personalization, and A/B testing strategies - Familiarity with HTML/CSS for email templates is a plus - Excellent communication, organization, and project management skills Requirements - 3-5 years experience - ESP Experience - Strategic Experience - Automation understanding for both B2B and B2C - Most important ESP platforms: - Klaviyo (Must have) - HubSpot (Must have) - Mailchimp (Like to have) - Salesforce Marketing Cloud (Like to have) Soft Skills - Excellent written communication and copywriting skills - Impeccable spelling and grammar - Attention to detail - Outstanding ability to think creatively, strategically, and identify and resolve problems - Creative and innovative thinker and planner - Ability to work within a team and independently - Assists team members when needed to accomplish team goals - Able to multitask, prioritize, and manage time efficiently Success Metrics - Email engagement rates (open and click-through rates) - Conversion rate and revenue generated from email campaigns - Subscriber growth and list health - Campaign ROI and customer retention improvements Organizational Alignment Email Marketing Strategist reports to the Director of Digital Marketing.

• Manage the end-to-end email marketing process, including scheduling, segmentation, copywriting coordination, design coordination, testing, and deployment. • Build and execute nurture programs that engage prospects, accelerate funnel progression, and support retention and expansion initiatives. • Partner with Revenue Operations to maintain and segment email lists, ensuring accurate targeting and clean data. • Continuously monitor and analyze campaign performance metrics (open rates, CTRs, conversions, unsubscribes, etc.) to identify trends and areas for improvement. • Conduct A/B testing to optimize subject lines, send times, design elements, and content for maximum impact. • Ensure email deliverability best practices, compliance with privacy regulations, and proper use of tracking and automation tools. • Provide actionable insights and recommendations to enhance engagement and overall marketing ROI. • Stay current on email marketing trends, technologies, and best practices to continually evolve Modern Campus’s approach. • Partner with content and design teams to ensure strong visual identity and messaging alignment across all campaigns. • Support broader marketing programs and campaigns with email components that amplify reach and drive conversions.

• Own email strategy across the funnel • Build and optimize nurture programs across all of our different product lines • Translate demand gen priorities into high-performing email campaigns • Integrate email deeply into ABM programs for priority enterprise accounts • Own campaign builds, workflow creation, dynamic content, and automation logic in HubSpot • Maintain clean segmentation and database hygiene in partnership with Marketing Operations • Ensure deliverability, compliance, and operational excellence • Own reporting on engagement, segmentation performance, and pipeline influence • Build and manage a structured A/B testing roadmap (subject lines, cadence, CTAs, content formats) • Partner with RevOps to ensure accurate attribution and performance visibility

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role offers the opportunity to lead the strategy, execution, and growth of high-impact email marketing programs across multiple newsletters and media brands. You will play a pivotal role in expanding and engaging subscriber audiences, driving retention, and supporting monetization initiatives. Operating at the intersection of marketing, editorial, and analytics, you will leverage data to optimize campaigns, refine targeting, and develop actionable insights. This position is ideal for a strategic thinker who thrives in a collaborative, fast-paced, and creative environment, combining hands-on execution with leadership and mentoring of junior team members. You will help shape the audience development strategy while driving measurable business outcomes through innovative email marketing practices. - Develop, execute, and optimize email marketing campaigns across acquisition, engagement, retention, and reactivation programs. - Define and monitor key performance indicators for all email initiatives, leveraging insights to improve campaign performance. - Lead segmentation strategies, behavioral targeting, and A/B testing to refine audience engagement. - Ensure brand consistency, editorial quality, and design standards across all email communications. - Collaborate with editorial, AdOps, and marketing teams to support integrated, omnichannel campaigns and newsletter monetization efforts. - Analyze performance data and deliver actionable recommendations to stakeholders, presenting results and strategic insights. - Mentor and guide junior team members, providing structure, feedback, and performance guidance. Qualifications - 4+ years of experience in email marketing, lifecycle marketing, or newsletter publishing with ownership of program performance. - 1+ year of experience managing or mentoring team members, including setting priorities and supporting professional development. - Expertise in marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo, Sailthru) and hands-on campaign execution. - Strong skills in email segmentation, automation workflows, behavioral targeting, and A/B testing. - Proficiency in analyzing campaign data using tools like Google Analytics, Looker, or similar BI platforms to inform optimization strategies. - Experience managing cross-functional initiatives with editorial, marketing, AdOps, or operations teams. - Strong writing, editing, and copywriting skills to craft compelling email content and calls-to-action. - Familiarity with newsletter monetization, sponsorships, advertising integrations, or affiliate programs. - Ability to present insights and recommendations to executives and mentor junior team members effectively. Benefits - Competitive salary range: $75,000—$85,000 USD per year. - Fully remote-first work environment with flexible scheduling options. - Paid Time Off (PTO) and flexible holidays. - Comprehensive health, dental, and vision insurance for you and your family. - Life, AD&D, Short-Term, and Long-Term Disability coverage. - 401(k) retirement savings plan with company match. - Paid parental leave for new parents. - Wellness perks, including fitness reimbursements and access to Headspace. - Learning and development opportunities, including book reimbursement and speaker series bonuses. - Special milestone rewards through the Bucket List Benefit program.