• Own email strategy across the funnel • Build and optimize nurture programs across all of our different product lines • Translate demand gen priorities into high-performing email campaigns • Integrate email deeply into ABM programs for priority enterprise accounts • Own campaign builds, workflow creation, dynamic content, and automation logic in HubSpot • Maintain clean segmentation and database hygiene in partnership with Marketing Operations • Ensure deliverability, compliance, and operational excellence • Own reporting on engagement, segmentation performance, and pipeline influence • Build and manage a structured A/B testing roadmap (subject lines, cadence, CTAs, content formats) • Partner with RevOps to ensure accurate attribution and performance visibility

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role offers the opportunity to lead the strategy, execution, and growth of high-impact email marketing programs across multiple newsletters and media brands. You will play a pivotal role in expanding and engaging subscriber audiences, driving retention, and supporting monetization initiatives. Operating at the intersection of marketing, editorial, and analytics, you will leverage data to optimize campaigns, refine targeting, and develop actionable insights. This position is ideal for a strategic thinker who thrives in a collaborative, fast-paced, and creative environment, combining hands-on execution with leadership and mentoring of junior team members. You will help shape the audience development strategy while driving measurable business outcomes through innovative email marketing practices. - Develop, execute, and optimize email marketing campaigns across acquisition, engagement, retention, and reactivation programs. - Define and monitor key performance indicators for all email initiatives, leveraging insights to improve campaign performance. - Lead segmentation strategies, behavioral targeting, and A/B testing to refine audience engagement. - Ensure brand consistency, editorial quality, and design standards across all email communications. - Collaborate with editorial, AdOps, and marketing teams to support integrated, omnichannel campaigns and newsletter monetization efforts. - Analyze performance data and deliver actionable recommendations to stakeholders, presenting results and strategic insights. - Mentor and guide junior team members, providing structure, feedback, and performance guidance. Qualifications - 4+ years of experience in email marketing, lifecycle marketing, or newsletter publishing with ownership of program performance. - 1+ year of experience managing or mentoring team members, including setting priorities and supporting professional development. - Expertise in marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo, Sailthru) and hands-on campaign execution. - Strong skills in email segmentation, automation workflows, behavioral targeting, and A/B testing. - Proficiency in analyzing campaign data using tools like Google Analytics, Looker, or similar BI platforms to inform optimization strategies. - Experience managing cross-functional initiatives with editorial, marketing, AdOps, or operations teams. - Strong writing, editing, and copywriting skills to craft compelling email content and calls-to-action. - Familiarity with newsletter monetization, sponsorships, advertising integrations, or affiliate programs. - Ability to present insights and recommendations to executives and mentor junior team members effectively. Benefits - Competitive salary range: $75,000—$85,000 USD per year. - Fully remote-first work environment with flexible scheduling options. - Paid Time Off (PTO) and flexible holidays. - Comprehensive health, dental, and vision insurance for you and your family. - Life, AD&D, Short-Term, and Long-Term Disability coverage. - 401(k) retirement savings plan with company match. - Paid parental leave for new parents. - Wellness perks, including fitness reimbursements and access to Headspace. - Learning and development opportunities, including book reimbursement and speaker series bonuses. - Special milestone rewards through the Bucket List Benefit program.

Lifecycle Marketing Specialist Location: Remote in the US Compensation: $65k Robbins Research International, led by Tony Robbins, is the global leader in personal development and peak performance strategy. We deliver large-scale live and virtual events that transform millions of lives each year. Behind every transformational experience is a world-class client communication engine. The Lifecycle Marketing Specialist owns the post-purchase communication journey for our largest live and virtual events. From enrollment to event day, this role ensures every client is informed, prepared, and fully engaged. This is not a basic email marketing role. The Lifecycle Marketing Specialist designs and manages multi-channel communication campaigns spanning 100+ days, multiple audience segments, and thousands of participants. You will coordinate across Sales, Marketing, Creative, IT, Logistics, and Client Services while managing 4–6 concurrent event campaigns. The ideal candidate is a systems thinker who thrives in structured complexity, moves with urgency, and maintains precision under pressure. They operate with a giver’s heart—deeply aligned with our mission of transformation—and take ownership of the client experience long before the event begins. RESPONSIBILITIES Campaign Strategy & Lifecycle Management - Design and execute multi-phase communication strategies across email, SMS, messaging platforms, and client portals. - Build advanced audience segmentation based on purchase behavior, source, timing, and engagement history. - Develop structured communication “flight plans” that guide clients from enrollment to attendance. - Implement dynamic messaging logic and suppression rules to increase engagement while preventing over-communication. - Ensure all messaging reflects Tony Robbins brand standards and transformational impact. Campaign Execution & Project Management - Manage 4–6 concurrent event campaigns with competing deadlines and complex dependencies. - Build, QA-test, schedule, and monitor workflows in Salesforce Marketing Cloud, HubSpot, or similar platforms. - Track approvals, timelines, and deliverables using systems such as Asana and Slack. - Oversee translation and localization workflows when required. - Anticipate bottlenecks and adjust timelines proactively to meet event deadlines. Cross-Functional Leadership - Serve as the operational hub between Sales, Marketing, Creative, IT, Logistics, and Client Service teams. - Create detailed project briefs outlining messaging objectives, audience segments, and calls to action. - Manage stakeholder approvals while maintaining clarity and forward momentum. - Ensure alignment between communication strategy and operational realities. Data & Optimization - Analyze performance metrics including open rates, click-through rates, scheduling conversions, and attendance trends. - Identify patterns and refine segmentation and cadence to improve results. - Contribute to reducing client service tickets through proactive communication strategy. - Continuously optimize workflows to increase efficiency and engagement. Process & Systems Improvement - Document best practices and build scalable communication systems. - Support enhancements to CRM and automation tools. - Improve operational precision across campaigns. Soft Skills - Passion for personal development and delivering transformational experiences at scale. - Systems-oriented thinker who enjoys solving operational complexity. - Exceptional organizational skills and attention to detail. - Calm and decisive under pressure during high-intensity event cycles. - Strong communicator capable of aligning diverse stakeholders. - Highly accountable, self-directed, and results-driven. Requirements - 3–6+ years in lifecycle marketing, CRM campaign management, event communications, or similar roles. - Experience managing multi-channel campaigns at scale. - Proficiency in Salesforce Marketing Cloud, HubSpot, or comparable platforms. - Experience with project management systems such as Asana. - Strong analytical and reporting skills. - Excellent written and verbal communication skills. - Experience with multilingual communications is a plus. - Ability to manage multiple priorities in fast-paced environments. DNA of the Ideal Candidate - Mission-Driven: Deeply aligned with creating measurable transformation. - Operational Architect: Thinks in systems, workflows, and segmentation logic. - Strategic & Analytical: Uses data to guide decisions and improve performance. - Detail-Oriented Executor: Maintains excellence across multiple concurrent campaigns. - Cross-Functional Leader: Brings clarity to complex stakeholder environments. - Calm Under Pressure: Thrives during intense event cycles. - Proactive Problem-Solver: Anticipates challenges and acts decisively. - Growth-Minded: Always seeking smarter, more scalable solutions. Application Instructions To be considered, please: Complete the SPARKHIRE video interview introducing yourself and sharing your experience. About Robbins Research International Robbins Research International empowers individuals and organizations to achieve extraordinary growth through immersive live events, coaching, and training tools rooted in the Tony Robbins Success System. For nearly five decades, our programs have delivered measurable, lasting transformation to millions worldwide.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Email Marketing Specialist is a remote role and will lead the project management, execution, and optimization of Teddy Baldassarre’s lifecycle marketing initiatives. This role is responsible for building and managing campaigns that drive audience engagement, product sales, and customer retention, while ensuring that email remains a powerful channel connecting our global community of watch enthusiasts with our content and retail offerings. The ideal candidate is both data-driven and creative, with strong experience in advanced Klaviyo and Attentive marketing segmentation and automation. Core Responsibilities - Email Campaign Execution - Implement email and SMS campaigns supporting product launches, brand partnerships, editorial content, and promotional initiatives. - Assist in developing campaign calendars aligned with broader marketing, content, and merchandising strategies. - Create compelling subject lines, messaging, and calls-to-action as needed. - Update design templates in Figma as needed. - Work closely with content, merchandising, and operations teams to source copy, images, and topics. - Work up to getting campaigns scheduled a month ahead. - Audience Segmentation & Personalization - Implement segmentation strategies to deliver more personalized and relevant email and SMS experiences. - Build targeted campaigns and flows based on customer behavior, purchase history, and engagement data. - Automations Execution - Implement advanced automated email and SMS flows throughout the customer journey to drive engagement, retention, and loyalty. - Map out touchpoints and interactions to enhance the overall customer experience. - Continuously refine and optimize automations to improve conversion and engagement. - Implementation of webhooks using APIs. - Performance Analysis - Monitor key performance metrics including open rates, click rates, revenue attribution, and conversion rates. - Create baseline metrics and monitor changes in LTV, RPR, and time between purchases. - Conduct A/B testing and experimentation to optimize campaign and flow performance and drive lift at different stages of the customer lifecycle. - Pull analytics for weekly EOS reporting and provide any recommendations or additional context needed. - Cross-Team Collaboration - Work closely with content, merchandising, and creative teams to align messaging with brand initiatives. - Ensure emails and SMS support both content distribution and product sales. - Stay informed about industry trends and competitor activities to develop innovative strategies to market for different teams. Qualifications - 2–5 years of experience in email marketing or lifecycle marketing - Experience in e-commerce or retail marketing - Experience with email and SMS marketing platforms (Klaviyo, HubSpot, Attentive, etc.) - Experience with A/B testing and conversion optimization - Strong analytical skills with experience tracking campaign performance - Experience building advanced segmentation and automated flows - Excellent writing and communication skills - Strong attention to detail and project management skills Preferred Experience - Experience editing designs using Figma - Experience navigating Shopify and various Shopify Apps - Experience with popup/acquisition platforms (JustUno, Nosto, Alia, etc.) - Interest in luxury watches or enthusiast communities Benefits - Help drive growth for one of the fastest-growing platforms in luxury watch media and retail - Work directly with globally recognized watch brands - Play a key role in connecting collectors and enthusiasts with world-class content and products Company Description Teddy Baldassarre is a leading global platform for watch enthusiasts, combining luxury watch retail with one of the most influential media channels in the industry. Our content-driven approach connects collectors and enthusiasts with the world’s most respected watch brands while delivering an exceptional retail experience. With millions of monthly viewers and website visitors, Teddy Baldassarre continues to expand its reach through innovative digital marketing and storytelling.