Lifecycle Marketing Specialist Location: Remote in the US Compensation: $65k Robbins Research International, led by Tony Robbins, is the global leader in personal development and peak performance strategy. We deliver large-scale live and virtual events that transform millions of lives each year. Behind every transformational experience is a world-class client communication engine. The Lifecycle Marketing Specialist owns the post-purchase communication journey for our largest live and virtual events. From enrollment to event day, this role ensures every client is informed, prepared, and fully engaged. This is not a basic email marketing role. The Lifecycle Marketing Specialist designs and manages multi-channel communication campaigns spanning 100+ days, multiple audience segments, and thousands of participants. You will coordinate across Sales, Marketing, Creative, IT, Logistics, and Client Services while managing 4–6 concurrent event campaigns. The ideal candidate is a systems thinker who thrives in structured complexity, moves with urgency, and maintains precision under pressure. They operate with a giver’s heart—deeply aligned with our mission of transformation—and take ownership of the client experience long before the event begins. RESPONSIBILITIES Campaign Strategy & Lifecycle Management - Design and execute multi-phase communication strategies across email, SMS, messaging platforms, and client portals. - Build advanced audience segmentation based on purchase behavior, source, timing, and engagement history. - Develop structured communication “flight plans” that guide clients from enrollment to attendance. - Implement dynamic messaging logic and suppression rules to increase engagement while preventing over-communication. - Ensure all messaging reflects Tony Robbins brand standards and transformational impact. Campaign Execution & Project Management - Manage 4–6 concurrent event campaigns with competing deadlines and complex dependencies. - Build, QA-test, schedule, and monitor workflows in Salesforce Marketing Cloud, HubSpot, or similar platforms. - Track approvals, timelines, and deliverables using systems such as Asana and Slack. - Oversee translation and localization workflows when required. - Anticipate bottlenecks and adjust timelines proactively to meet event deadlines. Cross-Functional Leadership - Serve as the operational hub between Sales, Marketing, Creative, IT, Logistics, and Client Service teams. - Create detailed project briefs outlining messaging objectives, audience segments, and calls to action. - Manage stakeholder approvals while maintaining clarity and forward momentum. - Ensure alignment between communication strategy and operational realities. Data & Optimization - Analyze performance metrics including open rates, click-through rates, scheduling conversions, and attendance trends. - Identify patterns and refine segmentation and cadence to improve results. - Contribute to reducing client service tickets through proactive communication strategy. - Continuously optimize workflows to increase efficiency and engagement. Process & Systems Improvement - Document best practices and build scalable communication systems. - Support enhancements to CRM and automation tools. - Improve operational precision across campaigns. Soft Skills - Passion for personal development and delivering transformational experiences at scale. - Systems-oriented thinker who enjoys solving operational complexity. - Exceptional organizational skills and attention to detail. - Calm and decisive under pressure during high-intensity event cycles. - Strong communicator capable of aligning diverse stakeholders. - Highly accountable, self-directed, and results-driven. Requirements - 3–6+ years in lifecycle marketing, CRM campaign management, event communications, or similar roles. - Experience managing multi-channel campaigns at scale. - Proficiency in Salesforce Marketing Cloud, HubSpot, or comparable platforms. - Experience with project management systems such as Asana. - Strong analytical and reporting skills. - Excellent written and verbal communication skills. - Experience with multilingual communications is a plus. - Ability to manage multiple priorities in fast-paced environments. DNA of the Ideal Candidate - Mission-Driven: Deeply aligned with creating measurable transformation. - Operational Architect: Thinks in systems, workflows, and segmentation logic. - Strategic & Analytical: Uses data to guide decisions and improve performance. - Detail-Oriented Executor: Maintains excellence across multiple concurrent campaigns. - Cross-Functional Leader: Brings clarity to complex stakeholder environments. - Calm Under Pressure: Thrives during intense event cycles. - Proactive Problem-Solver: Anticipates challenges and acts decisively. - Growth-Minded: Always seeking smarter, more scalable solutions. Application Instructions To be considered, please: Complete the SPARKHIRE video interview introducing yourself and sharing your experience. About Robbins Research International Robbins Research International empowers individuals and organizations to achieve extraordinary growth through immersive live events, coaching, and training tools rooted in the Tony Robbins Success System. For nearly five decades, our programs have delivered measurable, lasting transformation to millions worldwide.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Email Marketing Specialist is a remote role and will lead the project management, execution, and optimization of Teddy Baldassarre’s lifecycle marketing initiatives. This role is responsible for building and managing campaigns that drive audience engagement, product sales, and customer retention, while ensuring that email remains a powerful channel connecting our global community of watch enthusiasts with our content and retail offerings. The ideal candidate is both data-driven and creative, with strong experience in advanced Klaviyo and Attentive marketing segmentation and automation. Core Responsibilities - Email Campaign Execution - Implement email and SMS campaigns supporting product launches, brand partnerships, editorial content, and promotional initiatives. - Assist in developing campaign calendars aligned with broader marketing, content, and merchandising strategies. - Create compelling subject lines, messaging, and calls-to-action as needed. - Update design templates in Figma as needed. - Work closely with content, merchandising, and operations teams to source copy, images, and topics. - Work up to getting campaigns scheduled a month ahead. - Audience Segmentation & Personalization - Implement segmentation strategies to deliver more personalized and relevant email and SMS experiences. - Build targeted campaigns and flows based on customer behavior, purchase history, and engagement data. - Automations Execution - Implement advanced automated email and SMS flows throughout the customer journey to drive engagement, retention, and loyalty. - Map out touchpoints and interactions to enhance the overall customer experience. - Continuously refine and optimize automations to improve conversion and engagement. - Implementation of webhooks using APIs. - Performance Analysis - Monitor key performance metrics including open rates, click rates, revenue attribution, and conversion rates. - Create baseline metrics and monitor changes in LTV, RPR, and time between purchases. - Conduct A/B testing and experimentation to optimize campaign and flow performance and drive lift at different stages of the customer lifecycle. - Pull analytics for weekly EOS reporting and provide any recommendations or additional context needed. - Cross-Team Collaboration - Work closely with content, merchandising, and creative teams to align messaging with brand initiatives. - Ensure emails and SMS support both content distribution and product sales. - Stay informed about industry trends and competitor activities to develop innovative strategies to market for different teams. Qualifications - 2–5 years of experience in email marketing or lifecycle marketing - Experience in e-commerce or retail marketing - Experience with email and SMS marketing platforms (Klaviyo, HubSpot, Attentive, etc.) - Experience with A/B testing and conversion optimization - Strong analytical skills with experience tracking campaign performance - Experience building advanced segmentation and automated flows - Excellent writing and communication skills - Strong attention to detail and project management skills Preferred Experience - Experience editing designs using Figma - Experience navigating Shopify and various Shopify Apps - Experience with popup/acquisition platforms (JustUno, Nosto, Alia, etc.) - Interest in luxury watches or enthusiast communities Benefits - Help drive growth for one of the fastest-growing platforms in luxury watch media and retail - Work directly with globally recognized watch brands - Play a key role in connecting collectors and enthusiasts with world-class content and products Company Description Teddy Baldassarre is a leading global platform for watch enthusiasts, combining luxury watch retail with one of the most influential media channels in the industry. Our content-driven approach connects collectors and enthusiasts with the world’s most respected watch brands while delivering an exceptional retail experience. With millions of monthly viewers and website visitors, Teddy Baldassarre continues to expand its reach through innovative digital marketing and storytelling.

EMAIL MARKETING PROGRAM MANAGER II, CRM & LOYALTY (DALLAS, TX OR REMOTE) WHO WE ARE Drumline is an independent, women-owned professional services firm that works at the intersection of data, analytics, technology, and marketing. We’re an ensemble of tireless learners and creative problem-solvers focused on helping clients tackle tough problems, make smarter decisions, and generate incremental business value. How do we do that? By helping them get into a rhythm fueled by insights. This becomes an unstoppable force that moves them forward, every day. Voted one of the Best Places to Work in Dallas, we care deeply about cultivating an inclusive culture, promoting flexibility, and encouraging mutual respect. We’re committed to the growth of our people, our clients, and our community. WHAT WE’RE LOOKING FOR Drumline’s CRM & Loyalty team is a group of data-driven marketers who are responsible for strategy development, creative execution, platform architecture and management, and performance measurement and optimization. As a member of our CRM & Loyalty team, you will actively manage email marketing and CRM programs on behalf of our clients and will work to ensure that the programs we run maximize customer retention, loyalty, and customer lifetime value. Working across multiple brands and verticals, you will be tasked with creating, testing, and iterating on email plans to inspire, engage, and delight consumers with a world-class email experience. This is a highly collaborative role that interfaces with many internal departments and external partners. You will get the chance to work alongside our decision science, digital analytics, and data intelligence teams. WHAT YOU’LL DO - Help lead the evaluation and selection process of Email Service Providers (ESPs) for clients with moderate complexity. Conduct comprehensive audits of existing programs and develop actionable recommendations for the program’s evolution. - Take responsibility for ensuring all email marketing activities comply with relevant laws and regulations, such as GDPR and CAN-SPAM. Conduct regular audits and updates to ensure ongoing compliance, and provide guidance to junior team members. - Take responsibility for crafting new customer journeys from scratch. This includes briefing campaigns, validating logic, and ensuring accurate setup. Collaborate with cross-functional teams to optimize these journeys. - Actively coordinate and collaborate with other teams to ensure cohesive and effective marketing efforts. Identify necessary inputs from different teams, provide clear direction, and effectively clarify and interpret different points of view to align team efforts. - Grow as an SME in evolving CRM platforms, capabilities, and technologies. Actively tie capabilities to customer needs and start to challenge thinking within the team, providing insights and recommendation - Take a more active role in developing A/B testing plans, including generating new test ideas based on reporting, industry trends, and personal observations. Work collaboratively with the team to implement and analyze tests. - Work closely with the Data Science team to analyze customer data and develop detailed CRM-related reports. Identify actionable insights from data and begin to influence collaborative projects with other teams and clients. - Lead the implementation of new processes to enhance efficiency and agility across internal teams and client partnerships. - Manage day-to-day communication with all levels of management, clients, partner/vendor teams, and colleagues, demonstrating increasing autonomy and decision-making. - Independently identify, research, and analyze potential CRM opportunities for growth on existing clients. Collaborate closely with Drumline Leadership to support New Business initiatives related to CRM & Loyalty, including offering feedback on scopes, proposals, and staffing plans. - Take a lead role in annual planning, goal definition, Quarterly Business Reviews (QBRs), and client conferences. Provide significant input, contribute to content creation, and present materials as necessary, demonstrating increasing autonomy and decision-making within established guidelines. - Provide leadership, coaching, and support to junior members of the team, encouraging a culture of innovation and continuous improvement under the guidance of senior management. Actively seek feedback from those around you. - Demonstrate a deep understanding of how CRM integrates with other areas of Drumline’s services, including Analytics Engineering, Data Science, Business Intelligence, and Data Management. Collaborate effectively across these departments to leverage synergies and enhance CRM initiatives. - Contribute significantly to the growth and overall success of Drumline by actively sharing industry insights, contributing to company committees or efforts, and leading process improvement initiatives. WHAT SKILLS YOU BRING - A bachelor’s degree or equivalent work experience - 3-4 years of experience in Customer Relationship Marketing - Strong understanding of CRM MarTech technology stacks, data connectivity, email deliverability, and reputation management - Strong experience with customer personalization and strong analytic skills for data-driven customer communications - Near expert experience in designing and automating customer journeys based on data and behavior - Near expert written and visual communication skills - Organized and adaptable in a fast-paced environment. Knows how and when to ask for support with clarity. - Embraces and implements feedback from leaders, peers and clients. Growing ability to be radically candid. - Persistent in the face of roadblocks and can handle the 'grey' area of ambiguous tasks. - Near expert ability to troubleshoot issues and problem-solve. Lead updating key documentation to share knowledge. - A positive, service-oriented approach to work - Near expert project management and planning skills ADDITIONAL QUALIFICATIONS AND ON-THE-JOB LEARNING OPPORTUNITIES - Certified Email Marketing Specialist in Salesforce or similar certification - Proven technical proficiency in email marketing systems, legal regulations, and industry best practices - Experience using web content or email marketing management platforms - Advanced knowledge of campaign management, including segmentation, reporting, and analysis - Familiarity with SMTP protocol, DNS, ISP/domain-specific delivery policies, and handling rules - Understanding of relational database management practices - Basic proficiency in HTML - Basic proficiency in SQL and other database management/query languages WHY CHOOSE US - Generous paid time off - 13 Company Holidays - 4 Floating Holidays - 4 Community Service days - Accrued vacation time & sick time - 401K with company matching program - Annual profit sharing and bonus - A comprehensive health, dental and life insurance package for employees and dependents - Healthcare premiums for employees are covered 100% by Drumline - Strong company culture of individuals that care deeply about the work they are doing and the people around them - Focus on career and personal development resulting in opportunities for growth - Awarded one of the Best Places to Work by the Dallas Business Journal which determines winners based on direct employee feedback - Encourages work/life balance with opportunities for both remote and in-office work environments - Diverse set of clients with interesting challenges - Additional hard and soft benefits including, company service days that give us a chance to give back together, team building events throughout the year, and devoted time for deep work (e.g., Deep Work Wednesdays, Focus Fridays)

EMAIL MARKETING PROGRAM MANAGER I, CRM & LOYALTY (DALLAS, TX OR REMOTE) WHO WE ARE Drumline is an independent, women-owned professional services firm that works at the intersection of data, analytics, technology, and marketing. We’re an ensemble of tireless learners and creative problem-solvers focused on helping clients tackle tough problems, make smarter decisions, and generate incremental business value. How do we do that? By helping them get into a rhythm fueled by insights. This becomes an unstoppable force that moves them forward, every day. Voted one of the Best Places to Work in Dallas, we care deeply about cultivating an inclusive culture, promoting flexibility, and encouraging mutual respect. We’re committed to the growth of our people, our clients, and our community. WHAT WE’RE LOOKING FOR Drumline’s CRM & Loyalty team is a group of data-driven marketers who are responsible for strategy development, creative execution, platform architecture and management, and performance measurement and optimization. As a member of our CRM & Loyalty team, you will actively help manage email marketing and CRM programs on behalf of our clients and will work to ensure that the programs we run maximize customer retention, loyalty, and customer lifetime value. Working across multiple brands and verticals, you will be tasked with creating, testing, and iterating on email plans to inspire, engage, and delight consumers with a world-class email experience. This is a highly collaborative role that interfaces with many internal departments and external partners. You will get the chance to work alongside our decision science, digital analytics, and data intelligence teams. WHAT YOU’LL DO - Assist in the development and implementation of basic marketing automation, customer data, and loyalty marketing strategies. Focus on learning and applying foundational principles to drive customer engagement and increase conversion rates. - Support the evaluation and selection process of Email Service Providers (ESPs) under the guidance of senior team members. Assist in conducting basic audits of existing programs and contribute to recommendations for program improvement. - Support senior team members in ensuring all email marketing activities comply with relevant laws and regulations, such as GDPR and CAN-SPAM. Help maintain documentation and conduct basic checks under guidance. - Assist in crafting new customer journeys from scratch. Help with briefing campaigns, validating logic, and ensuring accurate setup under guidance. - Learn to identify where other teams' inputs are needed and assist in giving clear direction and clarifying different points of view under guidance. Support collaboration efforts when needed. - Begin to develop expertise in evolving CRM platforms, capabilities, and technologies. Assist in tying capabilities to customer needs and learn to challenge thinking under the guidance of senior team members. - Support the development of A/B testing plans by helping to gather data, industry trends, and observations. Learn to contribute new test ideas under the guidance of senior team members - Collaborate with other teams under guidance to support their projects. Develop an understanding of the analysis and reports from senior members and the Data Science team. Help in developing CRM-related reports and begin to learn how to identify actionable insights. - Help support implement new processes aimed at improving efficiency and agility within internal teams and client relationships. Begin to grow confidence in sharing ideas and opportunities for new processes. - Work closely with oversight from senior members to manage day-to-day communication with appropriate levels of management, clients, partner/vendor teams, and colleagues. - Assist in identifying and researching potential CRM opportunities for growth on existing clients. Grow confidence in sharing ideas and raising hand for new opportunities. - Assist in supporting annual planning, goal definition and Quarterly Business Reviews (QBRs) under the guidance of senior team members. Contribute input and help in creating and presenting materials as required. - Be open to receiving leadership, coaching, and support from senior team members to foster a culture of innovation and continuous improvement within the team. Start flexing your own feedback muscles by asking for ongoing feedback and giving feedback to others. - Be curious. Start developing a foundational understanding of how CRM integrates with other areas of Drumline’s services, such as Analytics Engineering, Data Science, Business Intelligence, and Data Management. - Actively participate in company discussions, join a committee, and/or support process improvement initiatives. WHAT SKILLS YOU BRING - A bachelor’s degree or equivalent work experience - 1+ years of experience in Customer Relationship Marketing - Growing understanding of CRM MarTech technology stacks, data connectivity, email deliverability, and reputation management - Experience with customer personalization and strong analytic skills for data-driven customer communications - Experience in designing and automating customer journeys based on data and behavior - Strong written and visual communication skills - Organized and adaptable in a fast-paced environment. - Embraces and implements feedback from leaders, peers and clients - Not afraid to try new things and preserve when challenges arise. - Strong troubleshooting and problem-solving skills Comfortable with and able to make steady progress on ambiguous tasks, asking for guidance when needed. - A positive, service-oriented approach to work - Strong project management and planning skills ADDITIONAL QUALIFICATIONS AND ON-THE-JOB LEARNING OPPORTUNITIES - Become a certified Email Marketing Specialist in Salesforce - Evidence of a technical understanding of email marketing systems, governing laws and regulations, and industry best practices - Evidence of experience using web content or email marketing management platforms - Knowledge of campaign management, including segmentation, reporting, and analysis - Knowledge of SMTP protocol, DNS, ISP/domain-specific delivery policies, and handling rules - Understanding of relational database management practices - Basic proficiency in HTML - Basic proficiency in SQL and other database management/query languages WHY CHOOSE US - Generous paid time off - 13 Company Holidays - 4 Floating Holidays - 4 Community Service days - Accrued vacation time & sick time - 401K with company matching program - Annual profit sharing and bonus - A comprehensive health, dental and life insurance package for employees and dependents - Healthcare premiums for employees are covered 100% by Drumline - Strong company culture of individuals that care deeply about the work they are doing and the people around them - Focus on career and personal development resulting in opportunities for growth - Awarded one of the Best Places to Work by the Dallas Business Journal which determines winners based on direct employee feedback - Encourages work/life balance with opportunities for both remote and in-office work environments - Diverse set of clients with interesting challenges - Additional hard and soft benefits including, company service days that give us a chance to give back together, team building events throughout the year, and devoted time for deep work (e.g., Deep Work Wednesdays, Focus Fridays)