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Senior Customer Acquisition Growth Marketing Manager

Location

United States

Posted

97 days ago

Salary

$157K - $172K / year

Seniority

Lead

Job Description

Senior Customer Acquisition Growth Marketing Manager

Jobgether

Role Description In this role, you will lead and scale one of the most impactful customer acquisition channels within a high-growth environment. You will oversee large-scale direct-to-consumer direct mail programs while leveraging advanced targeting strategies, data analysis, and creative experimentation to drive measurable growth. Working cross-functionally with analytics, data science, creative, and marketing teams, you will translate insights into high-performing campaigns. This position offers the opportunity to manage significant marketing investment and shape multi-channel acquisition strategies that deliver strong ROI. You will thrive in a performance-driven, collaborative environment where experimentation and data-informed decision-making guide marketing success. - Lead and scale a high-volume direct-to-consumer direct mail prescreen program, managing one of the organization’s most significant acquisition channels. - Design and execute targeting strategies, including triggers, third-party list partnerships, and prescreen initiatives to efficiently expand reach. - Analyze campaign performance across direct mail and digital channels to identify trends, measure ROI, and recommend optimization strategies. - Collaborate with marketing analytics and data science teams to refine audience segmentation, prescreen criteria, scoring models, and campaign forecasting. - Develop creative briefs and coordinate with creative teams and external agencies to produce compliant, high-performing marketing assets. - Lead testing and experimentation across targeting, messaging, and creative formats to improve key metrics such as CAC, conversion rates, and lifetime value. - Manage agency relationships and vendor partnerships to ensure timely, high-quality campaign delivery. - Oversee complex projects and marketing budgets, ensuring effective allocation of resources and measurable impact on growth. Qualifications - 7+ years of experience in growth or performance marketing roles. - At least 3+ years managing large-scale prescreen direct mail programs (3M+ mail pieces per month), preferably within consumer lending or financial services. - Strong analytical capabilities with experience evaluating campaign performance and making data-driven marketing decisions. - Hands-on experience with SQL or similar tools for independent analysis is preferred. - Proven experience developing creative briefs and managing creative testing and production workflows. - Ability to collaborate effectively with cross-functional teams including data science, analytics, creative, and marketing stakeholders. - Experience managing multi-channel acquisition strategies across direct mail, digital, email, and retargeting channels. - Excellent project management, communication, and organizational skills with strong attention to detail. - Bachelor’s degree required; advanced degree is a plus. Benefits - Competitive base salary based on location: - Tier 1 (San Francisco Bay Area, New York, Seattle): $157,000 – $172,000 - Tier 2 (Chicago, Austin, Denver, Boston, Washington DC, San Diego, Portland, Sacramento, Philadelphia, Los Angeles, Santa Barbara): $142,000 – $156,000 - Tier 3 (All other U.S. metro areas): $125,000 – $138,000 - Meaningful equity participation. - Comprehensive medical, dental, and vision coverage with FSA and HSA options. - 401(k) retirement plan, life insurance, and short- and long-term disability coverage. - Unlimited paid time off and 10 company holidays. - Fully paid parental leave with additional transition support. - Flexible remote work environment with optional in-person collaboration. - Monthly stipends for internet, mobile plans, and wellness. - One-time home office setup reimbursement and company-provided equipment. Company Description

Job Requirements

  • 7+ years of experience in growth or performance marketing roles.
  • At least 3+ years managing large-scale prescreen direct mail programs (3M+ mail pieces per month), preferably within consumer lending or financial services.
  • Strong analytical capabilities with experience evaluating campaign performance and making data-driven marketing decisions.
  • Hands-on experience with SQL or similar tools for independent analysis is preferred.
  • Proven experience developing creative briefs and managing creative testing and production workflows.
  • Ability to collaborate effectively with cross-functional teams including data science, analytics, creative, and marketing stakeholders.
  • Experience managing multi-channel acquisition strategies across direct mail, digital, email, and retargeting channels.
  • Excellent project management, communication, and organizational skills with strong attention to detail.
  • Bachelor’s degree required; advanced degree is a plus.

Benefits

  • Competitive base salary based on location:
  • Tier 1 (San Francisco Bay Area, New York, Seattle): $157,000 – $172,000
  • Tier 2 (Chicago, Austin, Denver, Boston, Washington DC, San Diego, Portland, Sacramento, Philadelphia, Los Angeles, Santa Barbara): $142,000 – $156,000
  • Tier 3 (All other U.S. metro areas): $125,000 – $138,000
  • Meaningful equity participation.
  • Comprehensive medical, dental, and vision coverage with FSA and HSA options.
  • 401(k) retirement plan, life insurance, and short- and long-term disability coverage.
  • Unlimited paid time off and 10 company holidays.
  • Fully paid parental leave with additional transition support.
  • Flexible remote work environment with optional in-person collaboration.
  • Monthly stipends for internet, mobile plans, and wellness.
  • One-time home office setup reimbursement and company-provided equipment.

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