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Greenlight Financial Technology logo
Greenlight Financial Technology

Greenlight Financial Technology, Inc. is a financial services company that has developed “the money app for families.” The company’s culture is based on i

General Manager – New Products

Location

United States

Posted

95 days ago

Salary

$165K - $260K / year

Seniority

Lead

Bachelor Degree10 yrs expEnglish

Job Description

General Manager – New Products

Greenlight Financial Technology

• Define, own, and execute the comprehensive GTM strategy for new products, including establishing key milestones, success metrics (revenue and adoption targets), and clear execution plans. • Guide, inspire, and align a multidisciplinary project team across Product, Marketing, Design, Engineering, and external agencies to ensure seamless execution and authenticity across all touch points. • Cultivate and manage high-impact partnerships with external agencies, serving as the primary bridge to executive leadership to translate business objectives into measurable growth results. • Build and implement scalable frameworks and processes for efficiently building, testing, and launching new products across the organization. • Continuously analyze performance against growth targets, monitor market dynamics, and proactively identify new growth levers to adjust strategy and execution as needed. • Maintain a deep understanding of consumer behavior, industry trends, and competitive innovations to ensure the product offering remains relevant and differentiated.

Job Requirements

  • 10+ years of progressive experience in performance marketing, growth strategy, and scaling D2C products or consumer tech brands. Experience in family tech is a a plus.
  • Demonstrated success driving complex, multichannel product launches, working effectively with both top-tier external agencies and fast-moving in-house teams.
  • A strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment.
  • Deep fluency in modern marketing strategies, particularly those targeted toward family, parent, and kid-focused audiences.
  • Strong technical and analytical proficiency to define KPIs and requirements in collaboration with Engineering and Data leadership.
  • Exceptional stakeholder management skills, with experience leading sensitive investor discussions and aligning diverse senior internal partners.
  • You have a track record of scaling consumer tech, especially hardware devices or D2C products from inception to significant ARR (e.g., 0 to $100M+). You thrive in high-growth agile environments.
  • An exceptional communicator with a strong executive presence, capable of shaping the business narrative, influencing senior stakeholders, and clearly articulating a short-term and long-term growth strategy.
  • Equally effective at setting strategic direction and diving into hands-on execution when necessary to drive action and results. Excited to roll up their sleeves with teams and do what needs to be done.
  • A leader who inspires and mentors high-performing, motivated teams, fostering an environment that produces industry leaders.
  • Highly skilled at aligning diverse, cross-functional teams toward shared goals and delivering sustained results.

Benefits

  • Medical, dental, vision, and HSA match
  • Paid life insurance, AD&D, and disability benefits
  • Traditional 401k with company match
  • Unlimited PTO
  • Paid company holidays and pop-up bonus holidays
  • Professional development stipends
  • Mental health resources
  • 1:1 financial planners
  • Fertility healthcare
  • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
  • Flexible WFH, both remote and in-office opportunities
  • Fully stocked kitchen, catered lunches, and occasional in-office happy hours
  • Employee resource groups

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