• Partner with account teams (AEs, Solution Advisory) throughout the sales lifecycle to shape deal strategy, align on value hypotheses, and create compelling commercial narratives. • Lead high-quality discovery with senior stakeholders across sourcing, procurement, supply chain, finance, and treasury to understand strategic objectives, current processes, pain points, and organizational constraints. • Develop business cases and ROI models that synthesize complex datasets, benchmark performance, and quantify achievable outcomes across improved savings rates, increased spend capture, process efficiencies, and working capital optimization. • Create and deliver executive-level presentations that clearly communicate findings, recommendations, and target metrics with a strong storytelling arc. • Guide account teams as a deal captain, ensuring value is consistently positioned and integrated throughout the sales strategy. • Support territory and account planning, identifying areas where value-led engagement can unlock pipeline opportunities. • Collaborate with peers across Value Advisory, contributing reusable assets, frameworks, and insights.

• Lead a team of high-performing professionals to deliver outcomes that directly support Docusign’s strategic priorities to drive customer success • Define the vision, strategy, and success metrics for EMEA Learning and Onboarding, aligned to company and functional goals of customer success, product adoption, and time to customer value • Deliver high-quality work on time and within budget, removing blockers and clarifying priorities • Drive operational rigor through goal setting, review cadences, and data-driven decision making (e.g., dashboards, scorecards, retrospectives) • Collaborate closely with cross-functional partners (e.g., Product, Engineering, Sales, Marketing, Customer Success, Finance, People Team) to plan, execute, and optimize joint initiatives • Establish and improve processes, documentation, and standards for team efficiency • Build, mentor, and retain a diverse team; provide clear expectations, actionable feedback, and growth opportunities aligned to level expectations • Anticipate risks and dependencies; develop mitigation plans and communicate tradeoffs and recommendations to senior leadership • Represent the team’s work and impact to stakeholders at multiple levels, including executives • Champion Docusign’s values and foster an inclusive, psychologically safe environment where people can do the best work of their careers

• Execute and optimize paid social campaigns across platforms and formats • Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment • Monitor performance and adjust investment based on efficiency and effectiveness goals • Ensure activation adheres to enterprise standards, brand safety, and data quality requirements • Support adoption of new features, formats, and automation workflows • Lead complex and HVC paid social campaigns, acting as the paid social extension for client teams • Partner with Client Strategy to ensure social activation mirrors approved plans • Translate performance data and creative insights into optimization recommendations • Participate in client conversations as an execution authority • Surface risks, opportunities, and platform changes proactively • Lead client paid social conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance • Support Social Channel Managers and Coordinators through task guidance and QA • Contribute to documentation, testing efforts, and evolving activation standards • Collaborate with Analytics to support learning and optimization • Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth • Champion knowledge sharing across the paid social team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency

• Execute and optimize paid search campaigns across Google Ads and Microsoft/Bing Ads in alignment with approved media plans and channel strategy • Own in-platform setup, including account structure, bidding strategies, automation, audiences, and measurement alignment • Monitor performance against efficiency and effectiveness goals, adjusting investment and tactics based on data and direction • Ensure search activation adheres to enterprise standards, platform policies, and brand safety requirements • Support adoption of new search features, betas, and automation workflows as directed by channel leadership • Lead complex and HVC search campaigns, acting as a search extension for client teams • Partner with Client Strategy to ensure search activation mirrors agreed-upon plans and objectives • Translate performance data into clear insights, implications, and optimization recommendations • Participate in client conversations as an execution authority, supporting performance reviews and planning discussions • Surface risks, opportunities, and platform changes proactively • Lead client paid search conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance • Support Channel Coordinators through task guidance, QA, and skill development • Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth • Contribute to documentation, testing efforts, and evolving activation standards within the search discipline • Collaborate with Analytics to ensure measurement frameworks support optimization and learning • Escalate complex issues, audits, or platform challenges appropriately • Champion knowledge sharing across the paid search team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency.