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Goodway Group logo
Goodway Group

90+ years of marketing innovation. Empowering clients to trailblaze through the digital frontier.

Senior Social Channel Manager

ManagerManagerOtherRemoteSeniorTeam 201-500Since 1933H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

95 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Senior Social Channel Manager

Goodway Group

• Execute and optimize paid social campaigns across platforms and formats • Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment • Monitor performance and adjust investment based on efficiency and effectiveness goals • Ensure activation adheres to enterprise standards, brand safety, and data quality requirements • Support adoption of new features, formats, and automation workflows • Lead complex and HVC paid social campaigns, acting as the paid social extension for client teams • Partner with Client Strategy to ensure social activation mirrors approved plans • Translate performance data and creative insights into optimization recommendations • Participate in client conversations as an execution authority • Surface risks, opportunities, and platform changes proactively • Lead client paid social conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance • Support Social Channel Managers and Coordinators through task guidance and QA • Contribute to documentation, testing efforts, and evolving activation standards • Collaborate with Analytics to support learning and optimization • Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth • Champion knowledge sharing across the paid social team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency

Job Requirements

  • Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred
  • 5+ years of experience in paid social or performance media activation
  • Hands-on experience across major social platforms
  • Strong analytical and problem-solving skills
  • Experience presenting performance insights and creative learnings to clients
  • Ability to mentor and support junior team members

Benefits

  • Health insurance
  • 401(k) plan
  • Flexible work arrangements
  • Professional development opportunities

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Area Service Leader - Central IL

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GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

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BeiGene logo

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