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Short Story

Reinventing shopping for petite women

Senior Webflow Developer, CRO Specialist

Conversion Rate OptimizerConversion Rate OptimizerOtherRemoteSeniorTeam 51-200Since 2021H1B No SponsorCompany SiteLinkedIn

Location

California + 3 moreAll locations: California | North Carolina | Texas | Washington

Posted

94 days ago

Salary

$115K - $135K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

Senior Webflow Developer, CRO Specialist

Short Story

• Own the implementation and ongoing maintenance of our Webflow-hosted website • Work directly with design to build engaging web content • Build systematic, reusable components aligned with our design system • Ensure pages are responsive, fast, and production-ready across all devices • Support landing pages, redesigns, and iterative improvements • Ensure pages are properly structured for search engine crawlability and indexing (meta tags, page hierarchy, schema basics) • Own the CRO experimentation roadmap — identifying opportunities, forming hypotheses, and prioritizing tests • Implement A/B tests and CRO experiments end-to-end • Ensure test variants are isolated, stable, and correctly deployed • Validate that experiment events and conversion tracking fire correctly • Analyze results, draw conclusions, and iterate • Monitor page performance, usability, and conversion behavior • Catch issues and regressions before they become problems • Maintain high-quality standards for everything that ships • Partner with Growth to align experimentation priorities with business goals • Collaborate closely with Design to bring their vision to life accurately • Communicate tradeoffs and constraints clearly

Job Requirements

  • 3–6 years of hands-on Webflow experience
  • Experience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles, ideally within eCommerce or mobile environments
  • Strong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests
  • Demonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metrics
  • Proficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel)
  • Experience optimizing high-traffic eCommerce websites or mobile applications preferred
  • Exposure to UX research methodologies and the ability to translate insights into testable hypotheses are preferred
  • Familiarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred.

Benefits

  • Equal employment opportunity
  • Work environment free of discrimination and harassment

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