Job Closed
This listing is no longer active.
Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes.
Senior Marketing Manager
Location
United States
Posted
94 days ago
Salary
$1 - $2 / year
Seniority
Lead
Job Description
Senior Marketing Manager
New Relic
We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us! Your opportunity We’re looking for an experienced Analyst Relations Manager to further strengthen New Relic’s relationship with key analyst firms such as Gartner and IDC and maintain our leadership position in key industry reports covering Observability, DEM, AIOps, AI/ML, and more. The Analyst Relations Manager will be responsible for New Relic’s relationship with our analyst contacts, coordinate briefings and RFI responses. We are looking for someone with superior project management skills and SaaS experience who thrives in a high-growth culture. If having a tangible business impact invigorates you, and you are committed to setting the standard in your work, then this is the place for you! What you'll do - Build and maintain strong relationships with key industry analysts from firms like Gartner, and IDC and others - Prioritize and manage incoming analyst requests for information, research support, research review, customer references, and event speakers - Work across product and marketing teams to capture requirements and develop recommendations for analyst engagements and briefings that align with business objectives - Coordinate briefings and RFI responses across multiple analyst firms including scheduling calls, prepping presentations, disseminating briefing notes and tracking follow-ups - Synthesize, edit and submit written responses to analyst inquiries, working across cross-functional internal teams - Proactively monitor industry research to influence focus and determine opportunities to position New Relic and our products - Track and report on analyst interactions, coverage, and sentiment, providing regular updates to senior leadership - Ensure compliance with subscription/licensing terms across all agreements This role requires - 7+ years in analyst relations, investor relations or corporate communications at a high-growth, B2B software company - Excellent relationship building and interpersonal skills - Strong project management skills, with the ability to prioritize tasks, manage deadlines, and work effectively under pressure - Superior communication, presentation skills with the ability to convey complex information clearly and concisely - Technical and business acumen and ability to think strategically and develop AR programs that align with business objectives - Ability to analyze market trends, competitive landscapes, and analyst research - Ability to effectively partner with cross-functional teams - Adept at influencing peers and managers, and building consensus in a highly ambiguous, fast-paced environment - Bachelor’s degree or related industry experience Please note that visa sponsorship is not available for this position. #LI-JH1 The pay range below represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan. Pay within this range varies by work location and may also depend on job-related factors such as an applicant’s skills, qualifications, and experience. New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time-off, and other competitive benefits designed to improve the lives of our employees. Estimated Base Pay Range $1—$2 USD Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes. If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to resume@newrelic.com. We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or hybrid. Our hiring process In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers means that a criminal background check is required to join New Relic. We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic. New Relic develops and distributes encryption software and technology that complies with U.S. export controls and licensing requirements. Certain New Relic roles require candidates to pass an export compliance assessment as a condition of employment in any global location. If relevant, we will provide more information later in the application process. Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics. Review our Applicant Privacy Notice at https://newrelic.com/termsandconditions/applicant-privacy-policy
Job Requirements
- 7+ years in analyst relations, investor relations or corporate communications at a high-growth, B2B software company
- Excellent relationship building and interpersonal skills
- Strong project management skills, with the ability to prioritize tasks, manage deadlines, and work effectively under pressure
- Superior communication, presentation skills with the ability to convey complex information clearly and concisely
- Technical and business acumen and ability to think strategically and develop AR programs that align with business objectives
- Ability to analyze market trends, competitive landscapes, and analyst research
- Ability to effectively partner with cross-functional teams
- Adept at influencing peers and managers, and building consensus in a highly ambiguous, fast-paced environment
- Bachelor’s degree or related industry experience
Benefits
- Healthcare, dental, vision
- Parental leave and planning
- Mental health benefits
- 401(k) plan and match
- Flex time-off
- 11 paid holidays
- Volunteer time-off
- Other competitive benefits designed to improve the lives of our employees
Related Guides
Related Categories
Related Job Pages
More Product Marketing Jobs
GTM Systems & Performance Manager
Greenhouse SoftwareMore than an ATS, we help businesses deliver measurable hiring results so they can build, grow and hire for what's next.
• Create and maintain a clear view of the GTM systems ecosystem (ownership, integrations, usage, cost, effectiveness) • Develop and drive a systems improvement roadmap • Partner with GTM Operations, LOB stakeholders, and technical resources to implement changes • Identify tool redundancy, underutilization, and tech stack creep • Recommend consolidation and simplification strategies • Reduce operational drag and increase clarity • Analyze end-to-end workflows (prospecting, deal execution, onboarding, renewal) • Identify friction points and integration gaps • Ensure systems enable execution rather than create confusion • Define adoption standards and usage metrics for GTM tools and programs • Provide visibility to leaders on performance and outcomes • Drive alignment while functional teams retain ownership
Product Marketing Manager
Time DoctorTime Doctor, cofounded by Liam Martin and Rob Rawson in 2012, is a leading provider of productivity and time-tracking monitoring software. Time Doctor is design
• Act as a strategic partner to Product from discovery through launch, bringing market intelligence, buyer context, and competitive insight into roadmap discussions. • Lead cross-functional GTM planning for new features and major releases, ensuring Sales, Marketing, and Customer Success are aligned and equipped from day one. • Define launch messaging, enablement materials, and campaign inputs while building GTM strategies that support both sales-led and product-led growth motions. • Own Time Doctor’s product positioning and messaging framework, ensuring it remains clear, differentiated, and grounded in real buyer needs. • Translate product capabilities into outcome-focused narratives tailored to different personas, industries, and buying stages. • Ensure messaging is consistent across launches, campaigns, sales materials, and product pages on the website in partnership with content, digital, and product teams. • Equip Sales with the tools they need to win, including battlecards, competitive objection guides, and product narratives. • Analyze customer feedback and product usage data to identify adoption patterns and highlight where messaging or enablement needs to improve. • Own win/loss analysis and competitive intelligence, turning findings into actionable insights for product, sales, and marketing teams. • Monitor trends shaping workforce analytics, productivity insights, and distributed work so Time Doctor’s narrative stays ahead of the market. • Use AI tools and emerging technologies to enhance product marketing workflows while maintaining an experimentation mindset.
Senior Manager, Competitive Intelligence
FleetioTrack, analyze and improve your fleet operations with Fleetio
A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation! More about our team and company: - Fleetio overview video: https://www.youtube.com/watch?v=IlvIbwZT3oU - Our careers page: https://www.fleetio.com/careers Description As the Senior Manager, Competitive Intelligence (CI) at Fleetio, you’ll own and lead everything related to how we compete and win in the market. This is a high-impact, hands-on role where you’ll shape the strategy and deliver the insights that fuel our go-to-market teams. You’ll be the company’s subject matter expert for competitive intelligence, working across Marketing, Sales, Enablement, and Product to make sure our teams are always one step ahead. From running deep-dive competitor analysis to creating battlecards and playbooks, you’ll turn intelligence into action and enable our field teams to win. This role reports to the Director of Product Marketing and is designed for an individual who can think strategically while rolling up their sleeves. You’ll start as a hands-on operator, then grow and lead a small CI team as the function expands. Who you are You’re an experienced competitive intelligence professional who loves connecting the dots between research, storytelling, and impact. You know how to turn insights into action. You know the ins and outs of tools like Klue, Gong, Salesforce, and Notion, and you understand how to scale intelligence through process, automation, and AI. You’re a player-coach who can build frameworks, deliver the work yourself, and eventually lead others as the program grows. What success looks like - Fleetio’s GTM teams have a real-time understanding of competitors and how to win. - Competitive insights are embedded in daily workflows, not buried in docs. - Sales and Customer Success teams are more confident, more effective, and improving key metrics against key competitors. Your impact Competitive Intelligence & Market Strategy - Scale Fleetio’s competitive intelligence program into a program that drives go-to-market and product decisions. - Conduct in-depth analysis of competitor offerings, pricing, messaging, and go-to-market tactics. - Develop and maintain core CI deliverables like battlecards, competitive playbooks, win/loss reports, and analyses. - Maintain a real-time, AI-powered view of competitors and categories through Klue and other integrated tools. - Create a structured, repeatable process for collecting, organizing, and sharing competitive insights across teams. Enablement & Activation - Turn competitive insights into actionable enablement — battlecards, objection-handling guides, and deal-level strategies. - Partner with Enablement to ensure content is accurate, up-to-date, and adopted by the field. - Run training and update cycles to help sales and marketing teams feel confident in how we differentiate against competitors. - Manage and administer Klue, owning content workflows, processes, and stakeholder alignment. - Use automation and AI to scale updates and accelerate time-to-insight. Cross-Functional Partnership - Partner with Product and Engineering to influence the product roadmap through competitive insights. - Share regular competitive updates with executive leadership and key GTM stakeholders. - Act as the go-to resource for all competitive requests, creating repeatable workflows to support Marketing, Sales, Enablement, and Customer Success. - Build a culture of competitive awareness and contribution — making intelligence accessible, relevant, and actionable across the organization. Measurement & Impact - Define and report success metrics for CI impact, including: - Competitive win-rate improvement - Adoption and usage of competitive enablement materials - Objection-handling effectiveness and engagement - Regularly review program performance and identify opportunities to optimize systems, automation, and processes. - Keep experimenting with new tools, AI workflows, and automation to increase CI speed, accuracy, and reach. Your experience - 7+ years of experience in Competitive Intelligence, Product Marketing, or GTM Strategy within a B2B SaaS environment. - Proven experience building or scaling CI programs and delivering measurable impact. - Deep expertise in Klue, Gong, Salesforce, Notion, and other competitive/collaboration tools. - Strong analytical and storytelling skills — able to translate complex data into clear, compelling insights. - Hands-on experience creating battlecards, win/loss reports, and enablement playbooks that drive field adoption and business impact. - A builder’s mindset — curious about automation, AI, and scaling intelligence systems. - Collaborative and proactive — comfortable working closely with Sales, Enablement, Marketing, and Product. Benefits - Multiple health/dental coverage options (100% coverage for employee, 50% for family) - Vision insurance - Incentive stock options - 401(k) match of 4% - PTO - 4 weeks (increases at year two!) - 12 company holidays + 2 floating holidays - Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid) - FSA & HSA options - Short and long term disability (short term 100% paid) - Community service funds - Professional development funds - Wellbeing fund - $150 quarterly - Business expense stipend - $125 quarterly - Mac laptop + new hire equipment stipend - Fully stocked kitchen with tons of drinks & snacks (BHM only) - Remote working friendly since 2012 #LI-REMOTE Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need. This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will. If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.
Product Marketing Manager
WritesonicTrack & Boost Your Brand’s Visibility in AI Search (ChatGPT, Gemini, Claude, Google AI Overviews and 10+ AI Platforms)
• Run end-to-end launches for new features and products: positioning, messaging, landing pages, blog posts, email announcements, social posts, webinars • Build launch playbooks by tier: major launches (full campaign), medium (blog + email + social), minor (changelog + in-app) • Create and maintain landing pages for each product area (GEO Platform, Action Center, Content Engine, Workflows) in Webflow • Write product announcement blog posts that explain the "so what" for customers • Plan and produce product webinars and demo sessions (monthly cadence) • Create video scripts for product demos and feature walkthroughs • Coordinate with product and engineering on release timelines and feature narratives • Track launch performance: signups, activation, pipeline influenced • Create and update competitive battlecards monthly (Profound, Peec, AirOps, Scrunch, AthenaHQ) • Build sales decks, one-pagers, and ROI calculators for enterprise and agency segments • Write objection-handling guides based on real sales call feedback • Create vertical-specific pitch materials (ecommerce, SaaS, finance, retail, agencies) • Run win/loss analysis and feed insights back to product and marketing • Attend sales calls to hear customer language and objections firsthand • Build the sales resource hub so reps find what they need in under 30 seconds • Design onboarding email sequences for self-serve signups (7-day drip with progressive feature discovery) • Create in-app messaging and upgrade nudges based on usage triggers • Build nurture sequences for enterprise prospects (pre-demo, post-demo, stalled deals) • Write pricing page copy and manage the pricing page experience • Create customer-facing product roadmap and feature request workflows • Optimize trial-to-paid conversion through messaging experiments • Build the customer communication playbook: release notes, feature emails, product updates
