• Run end-to-end launches for new features and products: positioning, messaging, landing pages, blog posts, email announcements, social posts, webinars • Build launch playbooks by tier: major launches (full campaign), medium (blog + email + social), minor (changelog + in-app) • Create and maintain landing pages for each product area (GEO Platform, Action Center, Content Engine, Workflows) in Webflow • Write product announcement blog posts that explain the "so what" for customers • Plan and produce product webinars and demo sessions (monthly cadence) • Create video scripts for product demos and feature walkthroughs • Coordinate with product and engineering on release timelines and feature narratives • Track launch performance: signups, activation, pipeline influenced • Create and update competitive battlecards monthly (Profound, Peec, AirOps, Scrunch, AthenaHQ) • Build sales decks, one-pagers, and ROI calculators for enterprise and agency segments • Write objection-handling guides based on real sales call feedback • Create vertical-specific pitch materials (ecommerce, SaaS, finance, retail, agencies) • Run win/loss analysis and feed insights back to product and marketing • Attend sales calls to hear customer language and objections firsthand • Build the sales resource hub so reps find what they need in under 30 seconds • Design onboarding email sequences for self-serve signups (7-day drip with progressive feature discovery) • Create in-app messaging and upgrade nudges based on usage triggers • Build nurture sequences for enterprise prospects (pre-demo, post-demo, stalled deals) • Write pricing page copy and manage the pricing page experience • Create customer-facing product roadmap and feature request workflows • Optimize trial-to-paid conversion through messaging experiments • Build the customer communication playbook: release notes, feature emails, product updates

About Writesonic We're making Generative Engine Optimization (GEO) as essential as SEO. Our platform helps brands track and improve their visibility across AI search platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. Companies like Amazon, Unilever, and Acer use us to win in AI search. We're YC-backed and competing in a market where AI discovery is exploding (companies report 10-12% of high-intent leads now come from AI search, up 400%+ YoY). About the Role We're looking for a Product Marketing Manager who ships launches, builds sales weapons, and turns product releases into pipeline. This is not a positioning-and-messaging-deck role. This is a "the feature shipped Friday, the launch post goes live Monday, the sales deck is updated Tuesday" role. You'll own the go-to-market for every product launch, competitive positioning, sales enablement, lifecycle emails, webinars, and website messaging. You're the bridge between what we build and why customers buy. The split: 50% launches and GTM execution, 30% sales enablement and competitive intel, 20% lifecycle and conversion optimization. What makes this different: We ship features weekly. Shopping Visibility tracking, ChatGPT Ads monitoring, Prompt Discovery, Sentiment Analysis, Workflows. Each one needs a GTM motion. You won't wait months between launches. You'll run a launch machine that turns every product update into demand. What You'll Do Own Product Launches & GTM (50%) - Run end-to-end launches for new features and products: positioning, messaging, landing pages, blog posts, email announcements, social posts, webinars - Build launch playbooks by tier: major launches (full campaign), medium (blog + email + social), minor (changelog + in-app) - Create and maintain landing pages for each product area (GEO Platform, Action Center, Content Engine, Workflows) in Webflow - Write product announcement blog posts that explain the "so what" for customers - Plan and produce product webinars and demo sessions (monthly cadence) - Create video scripts for product demos and feature walkthroughs - Coordinate with product and engineering on release timelines and feature narratives - Track launch performance: signups, activation, pipeline influenced Build Sales Weapons (30%) - Create and update competitive battlecards monthly (Profound, Peec, AirOps, Scrunch, AthenaHQ) - Build sales decks, one-pagers, and ROI calculators for enterprise and agency segments - Write objection-handling guides based on real sales call feedback - Create vertical-specific pitch materials (ecommerce, SaaS, finance, retail, agencies) - Run win/loss analysis and feed insights back to product and marketing - Attend sales calls to hear customer language and objections firsthand - Build the sales resource hub so reps find what they need in under 30 seconds Drive Lifecycle & Conversion (20%) - Design onboarding email sequences for self-serve signups (7-day drip with progressive feature discovery) - Create in-app messaging and upgrade nudges based on usage triggers - Build nurture sequences for enterprise prospects (pre-demo, post-demo, stalled deals) - Write pricing page copy and manage the pricing page experience - Create customer-facing product roadmap and feature request workflows - Optimize trial-to-paid conversion through messaging experiments - Build the customer communication playbook: release notes, feature emails, product updates What We're Looking For - 4-6 years in B2B SaaS product marketing, ideally at companies in $2M-$20M ARR range - Has launched 10+ features or products end-to-end (not just wrote the brief, but shipped the landing page, email, and webinar) - Can write landing page copy, sales decks, and product announcements yourself (not hand off to a copywriter) - Has built competitive battlecards and sales enablement materials that reps actually use - Experience with product-led growth motions: onboarding emails, in-app messaging, upgrade flows - Comfortable with Webflow, Framer, or similar tools to build and update landing pages without engineering help - Has run product webinars or demos (comfortable presenting to 50-200 people) - Understands the SEO/GEO space or has marketed a technical product to marketing buyers - Power user of AI tools. Uses AI to research competitors, draft messaging, build presentations, and move fast - Can turn a Slack message from engineering into a customer-facing story in hours, not days - Strong project management instincts. You run launches like a producer, not a passenger - Experience with marketing automation (HubSpot, Customer.io, Intercom) for lifecycle campaigns Bonus Points - Previously worked at an SEO, analytics, or marketing tech company - Has built a product marketing function from scratch (not just joined an existing team) - Experience marketing to both self-serve users and enterprise buyers - Has created video content (product demos, walkthroughs) or managed video production - Experience with agency or channel partner marketing programs - Active presence on LinkedIn or Twitter discussing product marketing Why Join Writesonic? - You'll shape how an entire category of products gets positioned and sold - Work directly with the founder and product team. No layers between you and decisions - Ship launches weekly, not quarterly. You'll learn more in 6 months here than 2 years elsewhere - Remote-first culture with flexibility and ownership - Join at the inflection point where GEO becomes as essential as SEO Ideal Fit You've been the PMM who did everything at a growing SaaS company. You wrote the battlecard, built the landing page, scripted the webinar, sent the launch email, and updated the sales deck. All in the same week. You're not precious about process. You care about outcomes. You have strong opinions about why most product launches fail (hint: they focus on features, not customer problems). You've worked with sales teams and know what makes a battlecard useful vs. decorative. You want to join a company where you'll launch more in a month than most PMMs launch in a year.

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. This position reports to: EL Product Marketing Manager __ In this role, you’ll help run what runs the world, by taking on meaningful work that drives real impact. As Product Marketing Manager, you will utilize your skills and capabilities to design, develop and implement the product marketing, positioning, and go-to-market strategy for our low voltage contactor, overload relay and manual motor starter product lines. You will be accountable for the ownership of the respective product portfolio for all marketing and business development activities in the U.S. You will also lead the communication and messaging of our product value propositions in alignment with ABB’s global product marketing strategy, and as well help coordinate other functional areas of the business as necessary to achieve the expected KPIs for the product lines in scope. The work model for the role is: remote (#Li-Remote) with preferred locations being in either NC (Raleigh, Cary area) or GA. Your role and responsibilities: - Develops and executes local go-to-market and annual marketing strategies aligned with global guidelines, including product positioning, value propositions, pricing policies, and promotional activities to drive demand and profitable growth. - Monitors performance against key metrics (e.g., demand orders, growth margin %, net price variance, NPS, inventory turns, on-time delivery) and implements improvement actions to achieve targets. - Identifies and leverages market opportunities by creating business plans, coordinating across divisions, and ensuring balanced growth for all product lines while promoting value-based selling and technical solutions. - Enhances customer satisfaction and engagement through surveys, issue resolution, product support, training initiatives, and continuous improvement of NPS, while sharing best practices across the organization. Our Team Dynamics Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there. Qualifications for the role: - Bachelor's degree is required. Engineering highly preferred and Electrical Engineering preferred as well. - 8 years of experience in Sales, Product Management or Product Marketing Management in the related Electrical products/application industry. - Demonstrates customer-focused, results-oriented, and market-driven thinking with strong teamwork, systemic problem-solving, and innovative mindset. Skilled in portfolio management, marketing, business strategy, and go-to-market execution, with expertise in market intelligence, pricing, digital marketing, and customer experience; proficient in MS Office and experienced in power distribution and electrical control systems. - Candidates must already have a work authorization that allow them to work for ABB in United States without sponsorship. What's in it for you We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB. All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law. For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner. While base salary is determined by things such as the successful applicant’s qualifications and experience, this position is expected to pay between $98,700 and $157,920 annually and is eligible for a short-term incentive plan/annual bonus. ABB Benefit Summary for eligible US employees [excludes ABB E-mobility, Athens union, Puerto Rico] Go to MyBenefitsABB.com and click on “Candidate/Guest” to learn more Health, Life & Disability - Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan. - Choice between two dental plan options: Core and Core Plus - Vision benefit - Company paid life insurance (2X base pay) - Company paid AD&D (1X base pay) - Voluntary life and AD&D – 100% employee paid up to maximums - Short Term Disability – up to 26 weeks – Company paid - Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay. - Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance - Parental Leave – up to 6 weeks - Employee Assistance Program - Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption - Employee discount program Retirement - 401k Savings Plan with Company Contributions - Employee Stock Acquisition Plan (ESAP) Time off ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy. Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences. Ready to make an impact? Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

• Support the development and evolution of product positioning for Go1’s offerings, ensuring messaging resonates with priority customer segments, use cases, and buyer personas. • Translate positioning into clear, customer-friendly narratives that can be consistently applied across marketing, sales, customer, and partner touchpoints. • Partner with Product, Brand, and Marketing teams to help ensure consistency and clarity across Go1’s messaging. • Create and maintain high-impact sales, customer, and partner-facing assets that support effective prospecting, deal progression, onboarding, renewals, and expansions, including pitch decks, demo support materials, objection handling, ROI narratives, executive briefings, and RFP responses. • Develop templates, talk tracks, and narrative frameworks that enable Sales and Customer Success teams to run confident, value-driven conversations such as QBRs, renewal discussions, and upsell motions. • Partner closely with Sales, Customer Success, and Partner teams to roll out messaging and assets, supporting understanding, adoption, and consistent usage in the field. • Support go-to-market initiatives and product launches through internal enablement, readiness materials, and cross-functional coordination. • Build a strong working understanding of the learning and HR technology landscape, including customer needs, market trends, and competitive alternatives. • Contribute market and competitive insights to Product Marketing outputs such as battlecards, messaging guidance, and internal storytelling. • Bring voice-of-customer and voice-of-sales insights into the Product Marketing team through analysis of Gong calls, win/loss insights, Salesforce data, and direct field feedback.