• Develop a strong understanding of Adapt Worldwide (and Welocalize) Digital Marketing & Localization services, including: • Search Engine Optimization (SEO) and App Store Optimisation (ASO). • Paid Media (Paid Search & Paid Social). • Programmatic Advertising. • Content Marketing. • Web Analytics & Conversion Optimization. • Proactively identify and pursue new business opportunities, with a strong focus on new logo acquisition within the multilingual and international digital marketing space. • Conduct targeted outbound prospecting via email, phone, LinkedIn, referrals, and events to generate new leads and build a healthy top-of-funnel pipeline. • Research markets, industries, and accounts to uncover growth opportunities and tailor outreach and value propositions. • Own the full sales cycle for assigned opportunities, from prospecting and qualification through discovery, proposal, negotiation, and close. • Lead discovery conversations to uncover client pain points, buying triggers, and growth objectives related to digital marketing and global expansion. • Clearly articulate and demonstrate the value and ROI of Adapt’s and Welocalize’s services to prospective clients. • Build and maintain a qualified and active sales pipeline, consistently progressing opportunities and meeting or exceeding individual sales targets and quotas. • Collaborate with Solutions, Program Directors, and Delivery teams to develop RFP responses, SOWs, pricing, and commercial proposals that support deal closure. • Maintain accurate and timely CRM data, including pipeline stages, activity tracking, and 30/60/90-day forecasts. • Actively manage objections, risks, and client concerns throughout the sales cycle to drive deals to closure. • Work towards achieving individual sales targets and quotas, contributing to overall team revenue goals. • Develop and maintain strong relationships with prospects and clients, supporting upsell and cross-sell opportunities where relevant. • Collaborate closely with digital marketing delivery teams to ensure smooth handover from sales to delivery and strong client satisfaction. • Attend internal sales meetings, pipeline reviews, and training sessions to develop sales skills and product knowledge continuously.

• Identify growth opportunities within the travel industry through in-depth market research and analysis. • Develop and execute comprehensive marketing plans to expand growth, engagement, and revenue. • Own the execution of campaigns and initiatives from concept through delivery, ensuring deadlines, milestones, and outcomes are consistently met. • Proactively research and propose strategic marketing assets, campaigns, and training initiatives aligned with Project Expedition’s sales and growth goals. • Produce high-quality first-round drafts of content and assets with minimal required feedback. • Create, curate, and manage content across social media, email campaigns, webinars, training materials, and website updates. • Ensure messaging aligns with specific agency needs, overall trade demand, and known training gaps. • Maintain a high standard of design and brand consistency across all channels. • Execute on team “Sales Goals” projects with 100% accountability and consistent on-time delivery. • Support agency-level growth initiatives and secure high-value advisor engagement, including sourcing webinar registrants from key accounts. • Proactively identify opportunities to expand reach, accelerate revenue, and strengthen advisor relationships. • Monitor and optimize open rates, click-through rates, and campaign performance to meet or exceed industry benchmarks. • Manage communications with travel advisors and partners, ensuring timely responses and strong relationship management. • Adopt and leverage new technologies, AI tools, and marketing platforms to increase efficiency and productivity. • Anticipate challenges, propose solutions, and collaborate cross-functionally with Sales, Training, and Product teams.

• As part of the Global Go-To-Market organization, the Associate Director, Digital Marketing is responsible for driving Star’s global digital performance and visibility. • You’ll lead the execution and evolution of our digital strategy—turning data, creativity, and collaboration into measurable growth. • This role is both strategic and hands-on: you’ll oversee campaign execution across digital channels, ensure flawless operational delivery, and translate performance insights into action. • Working closely with our Marketing Operations, Content, Demand Generation, and Product Marketing teams, you’ll help ensure every click, impression, and conversion builds equity in the Star brand and drives qualified pipeline.

• Develop and manage digital marketing plans, campaigns, and calendars • Oversee online marketing activities across relevant digital channels • Analyze market trends and ensure alignment with target market dynamics • Monitor performance, track KPIs, and optimize marketing efforts