Vested PR

Associate Director, Digital London UK Agency Team / Full-Time / Hybrid   Vested is seeking an Associate Director – Digital to join our growing UK team. This is a senior, hands-on role for a digital practitioner who can lead multi-channel programmes, shape strategy, and build trusted relationships with senior clients across financial services.  You will partner closely with the UK Managing Director for Creative & Digital, helping to grow our integrated digital offering and elevate the quality, performance, and innovation of our work. You’ll lead key accounts, guide teams, and contribute to new business while ensuring our digital programmes deliver measurable impact.   Role Responsibilities Include (but are not limited to) - Drives growth through high-quality delivery, client satisfaction and commercial performance, supporting strategic upsells and new business pitches - Ensures profitable delivery with strong scope management, forecasting and resource planning - Acts as a senior strategic partner, building relationships with senior stakeholders - Leads integrated digital strategy, translating complex FS propositions into results-driven programmes; facilitates workshops to define goals, audiences, journeys and channel strategies - Provides proactive counsel on digital, social, content, performance and emerging opportunities - Leads multi-channel programmes (social, paid media, content, SEO/AEO/SEM, email, web) with platform-native content across LinkedIn, Meta, X, YouTube, TikTok and emerging channels - Guides AI-assisted content creation, workflow optimisation and experimentation (A/B testing, CRO, audience refinement) - Ensures quality, accuracy and regulatory compliance - Manages and mentors digital specialists; line management as team grows - Provides clear briefs and direction to creative, design, content and performance colleagues; supports WIP management and cross-functional coordination - Builds digital knowledge across the business to identify client opportunities - Reviews analytics and reporting, applying modern measurement (attribution modelling, segmentation, journey analysis) to inform strategic direction - Develops dashboards and real-time MI to support client decision-making Ideal Candidate Requirements - Extensive experience working within a digital, social or integrated agency environment - Strong B2B and B2C background, ideally in financial services, fintech, tech, professional services or regulated industries - Proven track record leading multi-platform digital programmes with measurable impact - Deep expertise across social, paid media, content, SEO/AEO, SEM, email and web; strong understanding of audience journeys, funnel design and performance optimisation - Ability to simplify complexity, influence senior stakeholders and manage budgets, scopes and profitability - Core Tools/Technical Platforms:  - Google Ads, GA4, Looker Studio | LinkedIn Campaign Manager, Meta Ads, TikTok Ads, YouTube Ads | HubSpot, Marketo, Pardot, Salesforce or similar | SEMrush, SE Ranking, Ahrefs or similar | Sprout, Hootsuite | Figma, Canva, Adobe Suite (review-level) - Modern/Emerging: AI tools (ChatGPT, Claude, Jasper) | CRO tools (Hotjar, Optimizely, VWO) | Social listening (Brandwatch) - Channels: LinkedIn, Meta, X, YouTube (deep); TikTok, Reddit, emerging (desirable) £70,000 - £90,000 a year We offer an agile policy that allows employees to work where they’re most effective, attend appointments, or be closer to home when needed. Our working hours start at 8 am GMT, Monday through Friday.   Qualified candidates will not require sponsorship to work in the UK.

• Own and lead a portfolio of accounts • Lead strategic integrated marketing and communications strategies for clients • Manage team members to ensure programs exceed client expectations • Cultivate new business • Demonstrate deep commitment to agency growth and contribute to Group Vested platform

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Our Account Executives are responsible for the day-to-day execution of integrated programs via collaboration with Senior Account Executives, Account Managers, Senior Account Managers, and other leaders to execute programs. AEs are involved in program strategies and provide input into the ideas and objectives of client programs to build stronger personal relationships with your clients. - Working on integrated marketing and communications methods (paid, owned, earned or shared) - Contributing to client strategies on account across multiple channels - Maintaining strong relationships with reporters and media, identifying strategies to secure coverage - Developing a full range of written materials, including client correspondence, press releases, media pitches, briefing sheets, etc. - Contributing to the development of client and agency award submissions, identifying areas of improvement related to client delivery, such as organizational processes, further education on the clients’ business, and executing higher-quality work - Reporting on program progress in a way that shows understanding of the clients’ goals - over email, phone or in-person - Beginning to consult with clients in a one-on-one capacity - Developing strong working relationships with members of the client team (even if at more junior levels) - Demonstrating ownership over work and exhibiting a commitment to delivering excellent outputs on time - Showing ownership over the day-to-day execution of programs that receive positive feedback from the client Qualifications - Demonstrate a deep curiosity of the overall financial services marketing industry - Have knowledge in Public Relations and the earned media space, and understand how different channels can be applied to meet objectives - Exhibit superb organizational and time management skills - Maintain a professional decorum at all times and act as a brand ambassador for the agency - Has a passion for creating excellent and high-quality deliverables - Maintain a strong spirit of collaboration and encourage teamwork across their accounts - Engage in and contribute to agency culture Requirements - $65,000 - $75,000 a year - We are a fully flexible agency. Hours are Monday through Friday, starting at 9 am EST. Benefits - Vested is committed to providing jobs for all without discrimination based on race, color, religion, sexual orientation, gender identity, national origin, or veteran status.

• Develop and execute digital marketing strategies for client programs • Partner directly with clients to ensure alignment with goals and objectives • Monitor and report on campaign performance, making adjustments as needed • Use analytics tools to evaluate effectiveness and provide recommendations

• Proactively consult clients on integrated marketing and communications strategies • Effectively manage account teams to service the scope of work with outcomes that meet and exceed client expectations • Building strong relationships with clients to retain and grow a portfolio of accounts • Leading and participating in all stages of new business pitches • Counseling clients in one-to-one settings as a primary strategic partner • Helping lead planning and strategy workshops with clients to map business/comms goals • Mentoring and training junior team members, and identifying areas for growth and mentorship • Overseeing and supporting programs and projects from kickoff through goal achievement • Understanding and leading teams to apply traditional and emerging tactics and tools across the communications spectrum to execute client plans