Role Description We are seeking a strategic and data-driven Marketing Automation Manager to lead our lifecycle and demand email marketing programs. This role will own the strategy, execution, and optimization of email initiatives that drive customer engagement, nurture leads, convert pipeline opportunities, and drive ecommerce revenue. The ideal candidate has deep B2B experience, understands complex customer journeys, and can leverage Eloqua (or a comparable enterprise MAP/Marketing Automation Platform) to deliver personalized, high-impact campaigns at scale. - Design, build, and optimize always-on lifecycle campaigns (welcome, nurture, re-engagement, win-back). - Develop audience segmentation and targeting strategies to increase engagement and conversion. - Create data flows and understand data architecture to leverage in MAP. - Partner with demand generation and sales teams to develop email campaigns that accelerate ecommerce revenue. - Build triggered and event-based campaigns (e.g., content downloads, product interest, past purchase). - Manage Eloqua campaigns end-to-end: audience segmentation, workflow logic, A/B testing, QA, deliverability, and reporting. - Analyze campaign performance (open, CTR, conversion, pipeline impact, etc.) and provide actionable insights. - Drive continuous testing on subject lines, personalization, CTAs, and send cadence. - Work with Brand/Creative to ensure messaging and design align with brand guidelines. - Partner with Brand teams for product launches and nurture content. - Collaborate with E-commerce / Digital Marketing to integrate campaigns with paid, web, and social. - Act as the Eloqua subject-matter expert: maintain data hygiene, and automation workflows. - Ensure compliance with CAN-SPAM, GDPR, CCPA and other data privacy regulations. Qualifications - Bachelor’s degree in Marketing, Communications, Business, or a related field required. - 5–7 years of professional experience in marketing automation or a related digital marketing role. - Hands-on experience with marketing automation platforms, with a strong preference for Oracle Eloqua. Preferred Qualifications - Proven B2B marketing experience, ideally in a technology-driven environment. Physical Job Requirements - Prolonged periods in a stationary position at a desk and working on a computer. - Constantly communicates with employees and leaders, both verbally and in writing. Reports To - Senior Manager, Growth Marketing. Environment - Work environment is remote during regular or extended business hours. Accommodation - Candidates for the position should be able to perform essential job duties in described work environment with or without accommodation. - Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Equal Employment Opportunity Infinite Electronics is proud to be an Equal Employment Opportunity and Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, marital status, age, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are committed to building a diverse workforce and we actively encourage women, minorities, people with disabilities and veterans to apply.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description An E-mail Marketing Strategist is responsible for developing, executing, and optimizing email marketing campaigns that drive engagement, customer retention, and revenue growth. This role combines strategic planning, campaign execution, audience segmentation, and performance analysis to deliver targeted messaging across the customer lifecycle. The Email Marketing Strategist collaborates with marketing, design, and analytics teams to create effective email campaigns, automate customer journeys, and continually improve results through testing and data-driven insights. Responsibilities - Develop and execute email marketing strategies aligned with business and marketing goals - Build and manage automated email campaigns and customer lifecycle journeys - Segment audiences and personalize messaging to improve engagement and conversions - Create campaign calendars including promotional, lifecycle, and transactional emails - Conduct A/B testing on subject lines, content, and design to optimize performance - Monitor key metrics such as open rates, click-through rates, conversions, and revenue - Analyze campaign performance and provide data-driven recommendations - Maintain email list health, deliverability standards, and compliance with regulations (CAN-SPAM, GDPR) - Collaborate with designers, copywriters, and marketing teams to develop campaign assets - Manage and optimize marketing automation platforms (e.g., Klaviyo, Mailchimp, HubSpot) Qualifications - Experience with email marketing platforms and automation tools - Strong analytical skills with the ability to interpret campaign performance data - Knowledge of segmentation, personalization, and A/B testing strategies - Familiarity with HTML/CSS for email templates is a plus - Excellent communication, organization, and project management skills Requirements - 3-5 years experience - ESP Experience - Strategic Experience - Automation understanding for both B2B and B2C - Most important ESP platforms: - Klaviyo (Must have) - HubSpot (Must have) - Mailchimp (Like to have) - Salesforce Marketing Cloud (Like to have) Soft Skills - Excellent written communication and copywriting skills - Impeccable spelling and grammar - Attention to detail - Outstanding ability to think creatively, strategically, and identify and resolve problems - Creative and innovative thinker and planner - Ability to work within a team and independently - Assists team members when needed to accomplish team goals - Able to multitask, prioritize, and manage time efficiently Success Metrics - Email engagement rates (open and click-through rates) - Conversion rate and revenue generated from email campaigns - Subscriber growth and list health - Campaign ROI and customer retention improvements Organizational Alignment Email Marketing Strategist reports to the Director of Digital Marketing.

• Manage the end-to-end email marketing process, including scheduling, segmentation, copywriting coordination, design coordination, testing, and deployment. • Build and execute nurture programs that engage prospects, accelerate funnel progression, and support retention and expansion initiatives. • Partner with Revenue Operations to maintain and segment email lists, ensuring accurate targeting and clean data. • Continuously monitor and analyze campaign performance metrics (open rates, CTRs, conversions, unsubscribes, etc.) to identify trends and areas for improvement. • Conduct A/B testing to optimize subject lines, send times, design elements, and content for maximum impact. • Ensure email deliverability best practices, compliance with privacy regulations, and proper use of tracking and automation tools. • Provide actionable insights and recommendations to enhance engagement and overall marketing ROI. • Stay current on email marketing trends, technologies, and best practices to continually evolve Modern Campus’s approach. • Partner with content and design teams to ensure strong visual identity and messaging alignment across all campaigns. • Support broader marketing programs and campaigns with email components that amplify reach and drive conversions.

• Own email strategy across the funnel • Build and optimize nurture programs across all of our different product lines • Translate demand gen priorities into high-performing email campaigns • Integrate email deeply into ABM programs for priority enterprise accounts • Own campaign builds, workflow creation, dynamic content, and automation logic in HubSpot • Maintain clean segmentation and database hygiene in partnership with Marketing Operations • Ensure deliverability, compliance, and operational excellence • Own reporting on engagement, segmentation performance, and pipeline influence • Build and manage a structured A/B testing roadmap (subject lines, cadence, CTAs, content formats) • Partner with RevOps to ensure accurate attribution and performance visibility