• Du entwickelst und setzt eine Customer-Marketing-Strategie für Kliniken und Nachversorger entlang des gesamten Customer Lifecycles um (Onboarding, Adoption, Retention, Expansion). • Du planst und führst Upsell- und Cross-Sell-Kampagnen für bestehende B2B-Kunden durch (z. B. zusätzliche Module, Lizenzen, Funktionspakete). • Du baust Retention-Programme auf und entwickelst sie weiter, die Nutzungstiefe, Zufriedenheit und langfristige Kundenbindung fördern. • Du baust ein Customer-Advocacy-Programm auf und steuerst es: Du aktivierst Kunden aus Kliniken und Care-Einrichtungen als Fürsprecher, Multiplikatoren und Co-Creator über Marketing-, Community- und Co-Building-Formate. • Du arbeitest eng mit Customer Success und Sales zusammen, um Reifegrade und Potenziale bei Kunden zu identifizieren und Stakeholder-spezifische Nutzenargumente zu entwickeln. • Du analysierst Nutzungs-, Retention- und Expansion-Daten zur kontinuierlichen Optimierung.

• Overall responsibility for business development on selected accounts • Drive upsells, account expansions, and end-to-end renewals to ensure consistent revenue growth. • Build and execute mid- and long-term key account plans, including stakeholder mapping and expanding into new client divisions. • Develop account strategies and roadmaps to strengthen long-term partnerships. • Lead regular 1:1s with key stakeholders and plan onsite visits to strengthen partnerships. • Build and maintain long-term relationships with key client stakeholders • Act as a bridge between clients and R&D, sharing technology trends and innovation insights to position us as a strategic partner. • Monitor client financial situation monthly, map potential risks to current and future revenue, and execute churn prevention measures. • Manage sales forecasting, account reporting, legal contracts, and the acquisition of case study approvals. • Connect various client initiatives by providing cross-project context, market intelligence, and industry-level positioning. • Drive referrals and stakeholder introductions to expand account footprint organically.

• Produce and optimize short-form video content for platforms such as TikTok, Instagram Reels, and YouTube Shorts • Develop compelling hooks, pacing, and captions tailored to platform algorithms and user behavior • Support growth and demand campaigns with video assets for organic and paid distribution • Track video performance and iterate based on engagement, retention, and conversion data • Maintain consistent visual identity and messaging across all video outputs • Partner with Marketing and Growth teams to align video strategy with funnel objectives

• Lead growth initiatives in the US market, identifying the most effective channels to reach and acquire diaspora users. • Develop relationships with diaspora communities, student groups, associations, local businesses, and ecosystem partners that can drive product adoption. • Design and execute US-specific growth initiatives tailored to regional behaviour, trust patterns, and financial needs. • Build and scale acquisition channels across partnerships, referrals, community programs, and targeted digital marketing. • Gather direct feedback from users and partners to inform product improvements and market strategy. • Work closely with the global growth, product, and operations teams to align local initiatives with company-wide priorities.