• Guide daily social strategy of Cyderes' social platforms, supporting lanes including corporate brand, expertise, technical content and employer brand. • Develop new and ongoing social campaigns from creative brief to execution, including assets and social copy. • Work with marketing team members and partners to help create assets tailored to the needs of each channel. • Manage social content calendar, scheduling, optimization, and reporting for all organic social (assist paid campaigns when needed). • Monitor performance and report results and insights. • Manage and onboard employees to our social sharing tool, Employee Advocacy by Sprout Social. • Stay current on new platform updates and features, adjusting strategy accordingly. • Help support our PR agency, MarketBridge, helping provide their teams with the resources, SMEs, and information needed to create PR strategies. • Help with internal communications planning • Partner with the Digital Content Manager to assist with content organization, editing, and project coordination. • Report into Marketing Leadership

• Own social media strategy with a primary focus on driving DTC KPIs and revenue. • Partner with the DTC team to design out-of-app audience capture strategies that support DTC growth. • Manage day-to-day social media execution across multiple studios and products. • Support, complement, or fully own a product’s social presence based on studio needs. • Coordinate and oversee outsourced social media partners where applicable. • Define and track social performance against DTC-focused KPIs. • Test and optimize content, formats, and calls-to-action to improve DTC outcomes. • Evaluate tools and workflows to improve efficiency and scalability. • Work closely with DTC, Product, Analytics, and Studio teams to align social efforts with DTC initiatives and launches. • Provide clear insights into social performance and its impact on DTC results.

• Own global social strategy, channel planning, and editorial calendars across luxury brands and key platforms • Lead end-to-end execution for major brand moments (campaign launches, openings, partnerships, brand activations, property openings), ensuring social is integrated across creative, PR, and paid media • Develop high-quality content ecosystems and brief creative partners/agencies with clear direction, elevated standards, and platform-native thinking • Ensure brand voice and visual consistency across social—protecting distinct brand identities while aligning to a global luxury standard • Partner with Paid Media to align organic and paid social strategy, optimize content performance, and deliver campaign learnings • Coordinate with Communications/PR, legal, and centralized support teams on community management guidelines, escalation protocols, and real-time response support during high-visibility moments • Create toolkits, playbooks, and governance to enable regions and properties to execute locally with consistency and nuance through a brand lens • Track performance and report insights (content effectiveness, channel trends, audience growth, engagement quality), translating analytics into clear recommendations • Support cross-functional special initiatives, including creator/influencer programs, content capture moments, and brand storytelling projects

• Dedicate 10-12 hours weekly with flexible scheduling; • Participate in two 30-min weekly check-ins about the project; • Produce and manage 10-15 posts per account for 1-2 accounts weekly across YouTube Shorts, TikTok, and Instagram. • Source, identify, and clip relevant video content from news outlets, cultural events, and social media platforms; • Craft platform-optimized captions and post copy that authentically represents each account's distinct voice; • Monitor emerging platform trends and algorithm updates to continuously refine content approach; • Work effectively with fellow Social Media Managers and Content leadership;