• Own global social strategy, channel planning, and editorial calendars across luxury brands and key platforms • Lead end-to-end execution for major brand moments (campaign launches, openings, partnerships, brand activations, property openings), ensuring social is integrated across creative, PR, and paid media • Develop high-quality content ecosystems and brief creative partners/agencies with clear direction, elevated standards, and platform-native thinking • Ensure brand voice and visual consistency across social—protecting distinct brand identities while aligning to a global luxury standard • Partner with Paid Media to align organic and paid social strategy, optimize content performance, and deliver campaign learnings • Coordinate with Communications/PR, legal, and centralized support teams on community management guidelines, escalation protocols, and real-time response support during high-visibility moments • Create toolkits, playbooks, and governance to enable regions and properties to execute locally with consistency and nuance through a brand lens • Track performance and report insights (content effectiveness, channel trends, audience growth, engagement quality), translating analytics into clear recommendations • Support cross-functional special initiatives, including creator/influencer programs, content capture moments, and brand storytelling projects

• Dedicate 10-12 hours weekly with flexible scheduling; • Participate in two 30-min weekly check-ins about the project; • Produce and manage 10-15 posts per account for 1-2 accounts weekly across YouTube Shorts, TikTok, and Instagram. • Source, identify, and clip relevant video content from news outlets, cultural events, and social media platforms; • Craft platform-optimized captions and post copy that authentically represents each account's distinct voice; • Monitor emerging platform trends and algorithm updates to continuously refine content approach; • Work effectively with fellow Social Media Managers and Content leadership;

• Social Listening: Perform social listening across channels to identify relevant trends and opportunities for content to drive engagement and relevancy. • Develop and pitch creative Ideas: Generate and present innovative social concepts and recipes for both static design and lo-fi lifestyle video content, to be published on TikTok and Instagram, that ladder to the brand’s strategy. • End-to-end content creation: Design, produce, edit, and write post copy for all social content across TikTok and Instagram. Some content will be adapted for use in paid media campaigns, so an understanding of creative best practices for paid social is a plus. • Perform on-camera: Serve as on-camera talent as needed, bringing energy and engagement to each piece of content. • Analyze and optimize performance: Track content performance metrics and share continuous optimization strategies to drive growth in engagements, reach, followers, etc. • Trend-savvy: Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal. • Collaboration: Bring social-led ideas and continuously collaborate closely with the social media strategist and community manager on execution.

Company Description Otter is leading the way as the #1 waiver creation system for liability waivers for non-profits and the guiding industry. We are a young, international, and entrepreneurial start-up who are passionate about shaping the future of our forests. Every year the U.S. cuts down 17 million trees to produce paper for printing and writing. We love trees so we decided to build a company around digitizing paper and planting a tree for every tree we save. Otter is built for the small business owners that can’t afford the systems out there currently because of price. We are going to make paper obsolete by making digital 50% less than printing and storing paper. We are looking for talented and motivated people to join our team and help us grow! Job Description Interns will learn the inner-workings of what goes into putting a software together from a marketing and sales perspective. The intern will be assigned tasks from the Marketing team and Sales Account Executives. Internship duties vary greatly. Tasks include handling & writing posts for the social media accounts, client outreach, assisting with website content, Colorado event research, and more. In your role as Social Media Intern you will be responsible to support the Activation Manager on the following topics: Implementation of the global strategy for paid social media Support in the development and implementation of a global Influencer marketing strategy Shape our social media presence and establish our social media tech stack. Drive continuous optimization of Otter's social media accounts Develop, implement and evaluate social media campaigns in collaboration with key markets and our digital agency. Global management of Otter’s social media monitoring and listening platform Qualifications REQUIREMENTS Internship is unpaid. Interns are to be available for 10 hours throughout the week. This is a 3 month internship starting January 14th - April 14th. We are very flexible with your schedule, but do need someone that is committed and interested in Otter. We are looking to help enhance your impact on the world for someone who is organized, dedicated, creative, as well as someone who we can rely on. Additional Information SUBMISSION REQUIREMENTS Resume URL or PDF of your portfolio - only if you have one Cover Letter Fill out our application: https://forms.gle/ZpCJKCnysjyLyAz16