• Own social media strategy with a primary focus on driving DTC KPIs and revenue. • Partner with the DTC team to design out-of-app audience capture strategies that support DTC growth. • Manage day-to-day social media execution across multiple studios and products. • Support, complement, or fully own a product’s social presence based on studio needs. • Coordinate and oversee outsourced social media partners where applicable. • Define and track social performance against DTC-focused KPIs. • Test and optimize content, formats, and calls-to-action to improve DTC outcomes. • Evaluate tools and workflows to improve efficiency and scalability. • Work closely with DTC, Product, Analytics, and Studio teams to align social efforts with DTC initiatives and launches. • Provide clear insights into social performance and its impact on DTC results.

• Own global social strategy, channel planning, and editorial calendars across luxury brands and key platforms • Lead end-to-end execution for major brand moments (campaign launches, openings, partnerships, brand activations, property openings), ensuring social is integrated across creative, PR, and paid media • Develop high-quality content ecosystems and brief creative partners/agencies with clear direction, elevated standards, and platform-native thinking • Ensure brand voice and visual consistency across social—protecting distinct brand identities while aligning to a global luxury standard • Partner with Paid Media to align organic and paid social strategy, optimize content performance, and deliver campaign learnings • Coordinate with Communications/PR, legal, and centralized support teams on community management guidelines, escalation protocols, and real-time response support during high-visibility moments • Create toolkits, playbooks, and governance to enable regions and properties to execute locally with consistency and nuance through a brand lens • Track performance and report insights (content effectiveness, channel trends, audience growth, engagement quality), translating analytics into clear recommendations • Support cross-functional special initiatives, including creator/influencer programs, content capture moments, and brand storytelling projects

• Dedicate 10-12 hours weekly with flexible scheduling; • Participate in two 30-min weekly check-ins about the project; • Produce and manage 10-15 posts per account for 1-2 accounts weekly across YouTube Shorts, TikTok, and Instagram. • Source, identify, and clip relevant video content from news outlets, cultural events, and social media platforms; • Craft platform-optimized captions and post copy that authentically represents each account's distinct voice; • Monitor emerging platform trends and algorithm updates to continuously refine content approach; • Work effectively with fellow Social Media Managers and Content leadership;

• Social Listening: Perform social listening across channels to identify relevant trends and opportunities for content to drive engagement and relevancy. • Develop and pitch creative Ideas: Generate and present innovative social concepts and recipes for both static design and lo-fi lifestyle video content, to be published on TikTok and Instagram, that ladder to the brand’s strategy. • End-to-end content creation: Design, produce, edit, and write post copy for all social content across TikTok and Instagram. Some content will be adapted for use in paid media campaigns, so an understanding of creative best practices for paid social is a plus. • Perform on-camera: Serve as on-camera talent as needed, bringing energy and engagement to each piece of content. • Analyze and optimize performance: Track content performance metrics and share continuous optimization strategies to drive growth in engagements, reach, followers, etc. • Trend-savvy: Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal. • Collaboration: Bring social-led ideas and continuously collaborate closely with the social media strategist and community manager on execution.