This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As our Senior Director of Paid Social Growth, you will own and scale one of the most critical growth engines in the company. You will manage a multi-million-dollar global paid social budget across Meta, TikTok, YouTube, and emerging platforms. Your work will drive efficient acquisition, expand long-term LTV, accelerate creative innovation, and unlock new areas of growth. You will shape the channel’s long-term roadmap, architect our experimentation engine, and partner with senior leadership to guide investment strategy and uncover the next horizon of global performance. This is a rare opportunity for a world-class leader to influence creative, analytics, strategy, and company-wide planning. If you are a strategic, analytically sharp, creatively driven growth leader who thrives in a fast-paced, mission-oriented environment, we would love to meet you. Qualifications - Bachelor’s or Master’s degree in Marketing, Business, or a related field. - 10 to 15+ years of performance marketing experience with deep expertise in paid social across major platforms. - Proven track record of managing large budgets and delivering against growth, CAC, and LTV goals. - Experience building, leading, and mentoring high-performing teams. - Exceptional collaboration skills, especially with Creative, Finance, Product, and Data Science. - Fluency with marketing analytics, incrementality testing, MMM, attribution, and experimentation frameworks. - Experience in DTC, emerging markets, or subscription models is a strong plus. - Passion for mental health and expanding access to care. Requirements - Own end-to-end paid social growth strategy and execution across global markets. - Develop a full-funnel approach that balances CAC efficiency, incremental reach, and brand lift. - Define and continuously evolve the channel roadmap, long-term forecasting, and marginal return investment strategy. - Evaluate and scale new platforms, formats, and technologies to keep us at the forefront of paid social performance. - Co-own creative strategy for paid social, partnering with Brand and Creative to shape briefs, concepts, and storytelling frameworks. - Build a high-velocity creative iteration engine that uses data to fuel insights, hypotheses, and rapid experimentation. - Lead the creation of a Paid Social Creative Lab that drives systematic testing across formats, hooks, narratives, and audiences. - Translate insights into actionable creative direction that elevates both performance and brand. - Architect our paid social experimentation engine, including audience, creative, and format testing frameworks. - Partner with Data Science and Analytics to advance incrementality testing, MMM, and attribution methodologies. - Establish learning agendas that scale institutional knowledge across markets and teams. - Drive a culture of scientific rigor that uses data to answer the right questions, not just optimize metrics. - Lead, mentor, and grow a high-performing team of paid social experts. - Create scalable workflows, best practices, and operational excellence across planning, execution, and reporting. - Collaborate with regional teams to localize strategies while maintaining global consistency. - Partner directly with senior leadership to set growth targets, inform planning cycles, and unlock new strategic opportunities. - Own a large-scale paid social budget with responsibility for CAC, LTV, ROI, and payback windows. - Partner with VP, Growth Marketing, Finance and Accounting on pacing, forecasting, invoicing, and audits. - Provide transparent, data-backed investment recommendations across planning cycles. Benefits - Remote work with regular in-person bonding experiences sponsored by the company. - Competitive compensation. - Holistic perks program (including free therapy, employee wellness, and more). - Excellent health, dental, and vision coverage. - 401k benefits with employer matching contribution. - The chance to build something that changes lives – and that people love. - Any piece of hardware or software that will make you happy and productive. - An awesome community of co-workers.

Role Description TaskForce is seeking a Director of Apparel & Social Commerce to help lead our growing merchandise ecosystem as a tool for movement building, cultural storytelling, and political expression. This role sits at the intersection of product, culture, and distribution. It’s about shaping apparel and cultural ephemera — and ensuring those products actually travel through the internet, communities, and creator networks where culture spreads. The Associate Director will guide product direction and storefront management across TikTok Shop, Instagram Shop, Shopify, and emerging platforms, while also playing a core role in marketing, creator distribution, and paid acquisition strategy. Key Responsibilities - Movement-Driven Merch & Product: - Help develop merchandise tied to political, cultural, and social impact movements. - Translate campaign messages and cultural moments into wearable and shareable visual objects. - Treat merch as a tool for identity, solidarity, and message amplification. - Apparel & Ephemera Focus: - Lead day-to-day development across apparel (shirts, hoodies, hats) and cultural ephemera (posters, stickers, buttons, prints, totes, and other small-format items). - Ensure products align with current culture, protest traditions, internet aesthetics, and streetwear-adjacent trends. - Marketing & Distribution: - Develop strategies to distribute merch through creators, influencers, and community partners. - Support and manage paid acquisition efforts across social platforms to amplify product visibility. - Identify organic distribution pathways — meme pages, movement networks, cultural communities. - Help ensure merch is embedded in cultural moments, not just posted on storefronts. - Collaborate on launch plans that combine storytelling, creator seeding, and platform-native content. - Social Commerce & Platform Management: - Manage storefront presence across TikTok Shop, Instagram, Shopify, and emerging platforms. - Understand platform algorithms, in-app shopping behavior, and how products perform in social video. - Optimize product storytelling, visuals, and merchandising for social-first audiences. - Design Direction & Trend Awareness: - Bring awareness of design trends across streetwear, meme culture, internet-native visuals, and political graphics. - Work closely with designers, illustrators, and creators to produce culturally fluent work. - Operations & Coordination: - Coordinate with creative, campaign, and partnerships teams to align merch with key initiatives. - Work with production and fulfillment partners to execute drops and ongoing inventory. - Help build systems for fast-turn creative and production tied to cultural or political moments. Qualifications - 5+ years in merch, apparel, culture-driven e-commerce, or product marketing. - Experience with TikTok Shop, Instagram shopping, Shopify, or similar platforms, including the build out of digital storefronts from scratch. - Experience working with creators, influencer distribution, or social-first marketing ecosystems. - Familiarity with paid social acquisition and performance-driven product promotion. - Strong design sensibility and understanding of trend-driven, culturally relevant merchandise. - Experience in fast-moving, culturally responsive environments. - Interest in or experience with social impact, politics, advocacy, or movement-based work. Benefits - Salary Range: $120,000 - $150,000 plus incentives. - Full health, dental, and vision coverage. - Remote-first team: candidates may live anywhere in the United States. - Work at the intersection of culture, politics, creativity, and media. - Collaborative, mission-driven environment focused on real-world impact.

• Own Metrc’s customer education strategy and lifecycle-based curriculum architecture. • Design and maintain scalable, role-based learning pathways (e.g., administrators, regulators, operators). • Oversee LMS operations, content governance, and learning performance analytics. • Establish and lead a single-source-of-truth documentation and knowledge framework. • Ensure documentation accuracy, version control, and alignment with actual product behavior. • Implement processes for real-time documentation updates tied to product releases. • Own the strategy and execution of in-app education, including walkthroughs, tooltips, release banners, feature nudges, and contextual help. • Drive targeted, event-based education models using platforms such as Pendo or equivalent tools. • Build a predictable release readiness framework connecting Product, Enablement, Support, and CX. • Lead change enablement programs that ensure smooth customer adoption of new features and workflows. • Partner with Product, UX, subject matter experts, and Customer Success Managers to map customer workflows and surface friction points. • Lead “friction-to-action” cycles that translate insights into enablement solutions and product improvements. • Build, lead, and develop a multidisciplinary enablement team spanning instructional design, documentation, in-app learning, and enablement communications. • Establish KPIs to measure enablement impact, including case deflection, adoption rates, time-to-value, and customer satisfaction. • Serve as a cross-functional leader supporting long-term Customer Experience strategy.

• Own the global Consulting Services delivery portfolio, including implementations, upgrades, and strategic client initiatives • Establish portfolio-level governance with visibility into delivery health, risk, dependencies, and outcomes • Drive consistent execution across regions while allowing for local nuance and client complexity • Act as the senior escalation point for complex delivery issues, client risks, and timeline challenges • Partner closely with Services, Product, Engineering, and Sales leadership to align delivery commitments with product and commercial realities • Define and standardize project and program management frameworks, tools, and delivery expectations • Ensure discipline around scope, timelines, risk management, change control, and financial performance • Lead remediation of at-risk programs, including client communication and recovery planning • Champion data-driven delivery management through dashboards, metrics, and executive reporting • Own global resource planning and capacity management across Consulting Services • Balance utilization, skill mix, regional coverage, and cost efficiency • Partner with Services leadership on hiring plans, role design, and workforce strategy • Anticipate future demand and proactively align capacity to pipeline and contractual commitments • Serve as executive sponsor for key strategic clients • Build trust with senior client stakeholders through transparent communication and predictable delivery • Navigate complex client environments with multiple stakeholders, competing priorities, and evolving scope • Represent Consulting Services in executive forums internally and externally • Design scalable delivery models to support growth without sacrificing quality or predictability • Identify opportunities to streamline workflows, automate reporting, and reduce manual overhead • Drive continuous improvement through post-project reviews, trend analysis, and operational insights • Partner with Product and Engineering to feed delivery insights back into roadmap and enablement efforts • Lead and develop high-performing project managers, program managers, and delivery leaders • Set clear expectations, performance metrics, and accountability standards • Coach leaders on executive communication, risk management, and decision-making • Build a culture of ownership, clarity, and follow-through.