TaskForce

Role Description TaskForce is seeking a Senior Manager of Social Commerce & Growth to lead and scale our merchandise ecosystem as a revenue-driving, audience-building, and movement-amplifying channel. This role sits at the intersection of social commerce, digital marketing, SEO, paid acquisition, creator partnerships, and cultural distribution. The ideal candidate knows how to turn apparel and cultural products into campaigns that drive traffic, sales, engagement, and visibility across platforms. - Lead and implement growth strategy across TikTok Shop, Instagram Shop, Shopify, and emerging commerce platforms. - Build and manage paid acquisition campaigns across TikTok, Instagram, Meta, and other relevant platforms. - Create opportunities to increase sales through platform optimization, creator partnerships, paid campaigns, affiliate marketing, and promotions. - Own performance goals tied to traffic, conversion, revenue, engagement, and customer acquisition. - Lead and manage stores, including uploading and optimizing all products, and managing product and collection pages with a focus on search and discovery. - Implement SEO strategies to increase organic traffic and product visibility, including optimizing for AI / agentic search. - Manage social storefronts: Build and maintain social commerce presence, including TikTok Shop, Etsy, Shop, Instagram Shop, and more. - Develop strategies to distribute merch through creators, influencers, meme pages, community partners, advocacy groups, and cultural networks. - Manage creator outreach, seeding plans, affiliate opportunities, and partnership-based distribution. - Build scalable systems for creator-led promotion and community-driven sales. - Evaluate partner performance and recommend opportunities for deeper collaboration. - Lead and implement go-to-market strategies for merchandise launches tied to cultural, political, and social impact moments. - Identify target audiences, messaging angles, content opportunities, and distribution channels for each product or collection. - Lead email and customer engagement program for key shops. - Guide merchandise strategy across apparel and cultural ephemera, including shirts, hoodies, hats, posters, stickers, buttons, prints, totes, and small-format items, utilizing performance data. - Collaborate with creative and production teams to align products with campaign goals, audience demand, and sales potential. - Determine pricing, product mix, drop timing, collection strategy, and promotional cadence. - Maintain launch calendars, marketing timelines, product dashboards, and campaign reporting. - Build systems that allow the team to respond quickly to cultural and political moments while maintaining operational clarity. - Share insights and recommendations based on sales data, platform analytics, SEO performance, and campaign outcomes. Qualifications - 5+ years of experience in social commerce, e-commerce marketing, digital growth, product marketing, affiliate marketing, ad sales, or revenue-driving merchandise programs. - Experience managing or growing platforms such as TikTok Shop, Instagram Shop, Shopify, or similar digital storefronts. - Strong understanding of paid social, organic social, SEO, email, creator partnerships, affiliate programs, and platform-native content. - Experience optimizing product listings, storefronts, and product pages to improve discovery and conversion. - Experience with paid acquisition, including creative testing, audience targeting, budget management, performance analysis, and campaign optimization. - Experience developing creator, influencer, affiliate, or partner distribution strategies that drive awareness, engagement, and sales. - Familiarity with ad sales, sponsorships, brand partnerships, or co-branded revenue opportunities. - Ability to analyze sales data, platform analytics, customer behavior, campaign results, and storefront performance. - Strong understanding of social-first shopping behavior, platform algorithms, digital merchandising, and online community dynamics. - Ability to collaborate across creative, campaign, partnerships, production, and fulfillment teams. - Experience in fast-moving, culturally responsive environments. - Strong instincts for culturally relevant merchandise and mission-driven commerce. - Interest in or experience with social impact, politics, advocacy, or movement-building. Benefits - Salary Range: $120,000 - $150,000 plus incentives. - Full health, dental, and vision coverage. - Remote-first team: candidates may live anywhere in the United States. - Work at the intersection of culture, politics, creativity, and media. - Collaborative, mission-driven environment focused on real-world impact.

Role Description TaskForce is seeking a Director of Apparel & Social Commerce to help lead our growing merchandise ecosystem as a tool for movement building, cultural storytelling, and political expression. This role sits at the intersection of product, culture, and distribution. It’s about shaping apparel and cultural ephemera — and ensuring those products actually travel through the internet, communities, and creator networks where culture spreads. The Associate Director will guide product direction and storefront management across TikTok Shop, Instagram Shop, Shopify, and emerging platforms, while also playing a core role in marketing, creator distribution, and paid acquisition strategy. Key Responsibilities - Movement-Driven Merch & Product: - Help develop merchandise tied to political, cultural, and social impact movements. - Translate campaign messages and cultural moments into wearable and shareable visual objects. - Treat merch as a tool for identity, solidarity, and message amplification. - Apparel & Ephemera Focus: - Lead day-to-day development across apparel (shirts, hoodies, hats) and cultural ephemera (posters, stickers, buttons, prints, totes, and other small-format items). - Ensure products align with current culture, protest traditions, internet aesthetics, and streetwear-adjacent trends. - Marketing & Distribution: - Develop strategies to distribute merch through creators, influencers, and community partners. - Support and manage paid acquisition efforts across social platforms to amplify product visibility. - Identify organic distribution pathways — meme pages, movement networks, cultural communities. - Help ensure merch is embedded in cultural moments, not just posted on storefronts. - Collaborate on launch plans that combine storytelling, creator seeding, and platform-native content. - Social Commerce & Platform Management: - Manage storefront presence across TikTok Shop, Instagram, Shopify, and emerging platforms. - Understand platform algorithms, in-app shopping behavior, and how products perform in social video. - Optimize product storytelling, visuals, and merchandising for social-first audiences. - Design Direction & Trend Awareness: - Bring awareness of design trends across streetwear, meme culture, internet-native visuals, and political graphics. - Work closely with designers, illustrators, and creators to produce culturally fluent work. - Operations & Coordination: - Coordinate with creative, campaign, and partnerships teams to align merch with key initiatives. - Work with production and fulfillment partners to execute drops and ongoing inventory. - Help build systems for fast-turn creative and production tied to cultural or political moments. Qualifications - 5+ years in merch, apparel, culture-driven e-commerce, or product marketing. - Experience with TikTok Shop, Instagram shopping, Shopify, or similar platforms, including the build out of digital storefronts from scratch. - Experience working with creators, influencer distribution, or social-first marketing ecosystems. - Familiarity with paid social acquisition and performance-driven product promotion. - Strong design sensibility and understanding of trend-driven, culturally relevant merchandise. - Experience in fast-moving, culturally responsive environments. - Interest in or experience with social impact, politics, advocacy, or movement-based work. Benefits - Salary Range: $120,000 - $150,000 plus incentives. - Full health, dental, and vision coverage. - Remote-first team: candidates may live anywhere in the United States. - Work at the intersection of culture, politics, creativity, and media. - Collaborative, mission-driven environment focused on real-world impact.