• Handle end-to-end marketing – from idea → launch → optimization • Own revenue operations on the marketing side – clean funnels, clean data, no “mystery leads” • Partner closely with Sales – same goals, same scoreboard • Generate qualified leads and expand Yokly’s client base • Spearhead marketing campaigns that consistently turn strangers into booked discovery calls • Architect and run multi-channel campaigns • Own lead flow and attribution from first touch to booked call • Align with Sales and leadership on targets and priorities • Build a repeatable, scalable system for qualified discovery calls • Monitor the entire funnel from visit → lead → SQL → opportunity → client and act on what the data shows • Collaborate with Design for social/video/reels/landing pages. • Create campaign proposals with clear goals, audience, offers, and channel mix • Produce regular performance reports covering leads, SQLs, pipeline value, and revenue influence • Run A/B tests on hooks, offers, audiences, sequences, and landing pages • Capture learnings and build playbooks so the next campaign launches stronger and faster

• Develop and implement comprehensive marketing strategies tailored to the North American data center market • Collaborate with sales and product teams to align marketing campaigns with business objectives and sales goals • Design and execute multi-channel marketing campaigns (digital, events, content) to generate qualified leads • Manage Google Ads campaigns, including keyword research, ad copy creation, and performance optimization • Write, edit, and publish high-quality content such as articles, blog posts, case studies, and white papers • Maintain an editorial calendar and ensure timely delivery of compelling content • Develop and execute PR plans to enhance brand image and reputation • Oversee digital marketing efforts including SEO, SEM, email campaigns, and social media • Conduct market research and analyze market trends to identify opportunities for business growth

• Develop and implement comprehensive marketing strategies tailored to the North American data center market • Collaborate with sales and product teams to align marketing campaigns with business objectives and sales goals • Design and execute multi-channel marketing campaigns (digital, events, content) to generate qualified leads and support sales efforts • Manage Google Ads campaigns, including keyword research, ad copy creation, and performance optimization • Write, edit, and publish high-quality content such as articles, blog posts, case studies, and white papers • Maintain an editorial calendar and ensure timely delivery of compelling content across various platforms • Optimize content for user experience using CMS platforms and basic HTML/CSS • Develop and execute PR plans to enhance brand image and reputation • Craft press releases, media pitches, and other PR materials to communicate company news and achievements • Build and maintain relationships with media, journalists, and influencers to secure coverage • Oversee digital marketing efforts including SEO, SEM, email campaigns, and social media • Utilize analytics tools (e.g., Google Analytics, SEMrush) to track performance, generate insights, and optimize strategies • Conduct analysis and research on social media marketing trends, audience engagement, and campaign performance specifically for the North American market • Develop and implement data-driven marketing strategies to drive business growth • Collaborate with the marketing team to develop effective marketing campaigns • Measure and analyze the performance of marketing campaigns and make recommendations for optimization • Stay up-to-date with industry trends and best practices in marketing analytics • Prepare detailed reports and present findings to key stakeholders • Develop initiatives to enhance brand visibility and establish thought leadership • Coordinate PR efforts and secure speaking engagements to amplify brand presence • Work closely with cross-functional teams (sales, product development, customer support) to ensure cohesive marketing strategies • Communicate with stakeholders to align marketing initiatives with business priorities • Manage marketing budgets effectively to maximize ROI and cost-effectiveness • Prepare regular reports on marketing activities, performance metrics, and outcomes for senior management.

• Partner directly with the Chief Growth Officer and client partner leadership to shape and evolve Livefront’s marketing strategy. • Help define marketing priorities, focus areas, and success metrics in support of business and growth goals. • Act as a strategic thought partner on brand positioning, go-to-market efforts, and growth opportunities. • Lead planning and execution for marketing programs and campaigns across content, events, brand, and partnerships. • Collaborate with leaders, sales partners, content creators, designers, and subject matter experts to align messaging and storytelling. • Support the creation, distribution, and amplification of content across channels, including events, social, and the website. • Guide Livefront’s approach to events, conferences, sponsorships, and community engagement. • Build and document foundational marketing processes, workflows, tools, and best practices. • Establish methods for tracking effectiveness and ROI across marketing initiatives. • Use data and insights to continuously refine marketing efforts and recommend improvements. • Work closely with HubSpot to manage clients, accounts, segments, and CRM data. • Editor-in-Chief of the website from a marketing lens and an actionable perspective. • Be called upon as a subject matter expert in tools, processes, approaches, and best practices to support the Chief Growth Officer and the Growth team to better land new logos in key markets and key verticals. • Help us market within our own accounts to truly land-and-expand.