This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role offers the opportunity to shape how educational technology products are positioned, communicated, and adopted across K-12 school districts. You will develop marketing strategies that highlight the value of products for educators and administrators while collaborating closely with product development and sales teams. The role involves conducting market research, analyzing competitor activities, and translating insights into compelling messaging and campaigns. You will also track and optimize the performance of marketing initiatives, ensuring alignment with sales goals and customer needs. The ideal candidate thrives in a collaborative, fast-paced environment and is passionate about improving educational outcomes through technology. - Conduct market research to identify trends, customer needs, and competitor strategies to inform marketing decisions. - Develop and maintain a clear, compelling value proposition for products, ensuring messaging resonates with educators and administrators. - Plan and execute marketing campaigns across digital, social media, and email channels, aligned with sales goals. - Support sales enablement by providing product demos, competitive insights, and targeted marketing tools. - Collaborate with cross-functional teams, including Product and Content Marketing, to plan product launches and joint campaigns. - Gather and share customer feedback to refine marketing strategies and influence product development. - Analyze marketing performance metrics to optimize future campaigns and maximize impact. Qualifications - Bachelor’s degree in Marketing, Business, or a related field. - 2+ years of experience in product marketing, preferably within K-12 education technology. - Strong analytical skills with experience in market research and data analysis. - Excellent written and verbal communication skills, with the ability to translate product features into compelling messaging. - Proficiency with digital marketing tools and platforms. - Ability to work collaboratively with cross-functional teams, manage projects, and pay strong attention to detail. - Preferred: experience with product launches, campaign execution, and content strategy development. Requirements - Bachelor’s degree in Marketing, Business, or a related field. - 2+ years of experience in product marketing, preferably within K-12 education technology. - Strong analytical skills with experience in market research and data analysis. - Excellent written and verbal communication skills, with the ability to translate product features into compelling messaging. - Proficiency with digital marketing tools and platforms. - Ability to work collaboratively with cross-functional teams, manage projects, and pay strong attention to detail. - Preferred: experience with product launches, campaign execution, and content strategy development. Benefits - Base salary of $85,000 per year, plus 5% bonus opportunity. - Fully covered medical and dental insurance for employees and dependents. - Employer HSA contributions to cover individual deductibles. - Unlimited flexible PTO and 11 company holidays, plus 2 weeks year-end break. - 401(k) plan with 3% employer match, pre-tax and Roth options. - Remote work flexibility with a supportive, collaborative environment. - Long-term disability and $50,000 life insurance policy. - Cell phone and internet stipend. - Paid parental leave and Employee Assistance Program. - Optional voluntary benefits, including vision, critical illness, accident, and supplemental life insurance. - Professional development opportunities with leadership support.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Solution Marketer will be a core member of Pellera’s marketing team, responsible for positioning, messaging, and go to market strategy across Pellera’s solution’s suite. This role bridges product, sales, and customer teams to ensure our solutions are clearly differentiated, easy to understand, and consistently represented across every touchpoint. You will own the strategic storytelling that brings Pellera’s value to life — helping buyers understand why Pellera, how we solve key business challenges, and what outcomes we enable. Essential Functions - Product Positioning & Messaging: - Develop messaging for Pellera’s various solutions that resonate with technical and business decision‑makers. - Maintain a consistent brand and solution story across all channels. - Go‑to‑Market Strategy: - Partner with management to plan and execute current solution offerings and launches. - Drive go‑to‑market frameworks, including launch plans, success metrics, and feedback loops. - Enable sales with compelling content that supports pipeline creation and deal acceleration. - Content Creation & Thought Leadership: - Produce high‑quality marketing assets: solution briefs, product one‑pagers, pitch decks, ROI/value content, FAQs, and solutions landing pages. - Collaborate with marketing team on campaign messaging, landing pages, and nurture journeys. - Support brand thought leadership through blogs and webinars. - Customer & Market Insights: - Research customer needs, industry trends, and competitive dynamics to inform messaging and roadmap alignment. - Conduct interviews with customers and internal teams to refine solution positioning. - Sales Enablement: - Create tools and resources that help reps sell effectively, including competitor battle cards, talk tracks, etc. - Train cross‑functional teams on solution value, messaging and differentiation. Qualifications - 4–8+ years of experience in product marketing, solution marketing, or a related field within SaaS, cloud, infrastructure, or emerging technology. - Strong storyteller with the ability to simplify complex concepts into clear, compelling narratives. - Skilled in cross‑functional collaboration — especially with product, sales, and customer teams. - Experience driving GTM launches and building scalable marketing frameworks. - Comfortable operating in a fast‑moving, dynamic environment. - Exceptional writing, communication and presentation skills. - Event marketing skills a bonus or nice to have. Physical Requirements - Prolonged periods of sitting at a desk and working on a computer. - Must be able to lift up to 15 pounds at times. Company Description Pellera provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

• Audit GTM workflows across sales, marketing, and CS to identify high-impact opportunities for AI and agentic automation. • Design and build agentic workflows using tools like Clay, Claude, and Hightouch that replace manual busywork and accelerate pipeline • Own the AI context layer. Build and maintain Claude skills, Glean knowledge resources, knowledge graphs, and other systems that make our AI tools smarter over time • Stay obsessively current on new AI releases, models, and tooling. Prototype fast, cut what doesn't work, and bring what does back to the team • Lead enablement across GTM teams. Train reps, marketers, and CSMs on new AI-powered workflows and drive sustained adoption. • Work closely with the RevOps and Systems team to make sure everything you build plugs cleanly into the existing stack

• Define and own value propositions, positioning, and messaging hierarchies for Oura's commercial offerings — tailored to the buyers, use cases, and outcomes that matter across employers, health plans, digital health providers, government and human performance organizations, and research partners. • Build and maintain persona and ICP definitions for commercial buyers and key stakeholders — grounding them in segmentation, market research, and direct customer insight. • Translate complex enterprise capabilities (platform features, integrations, admin and data controls, privacy and security posture) into clear, outcome-driven narratives that resonate with regulated and enterprise buyers. • Lead GTM strategy and launch planning for commercial motions — including enterprise product milestones and new hardware/software launches as they impact B2B buyers. • Develop Product Marketing Guides (PMGs) and launch playbooks that serve as the GTM source of truth for Commercial Marketing, Sales, Partner Marketing, Lifecycle, and PR. • Ensure every launch ladders into broader commercial revenue goals — not one-off moments — and aligns with Oura's strategic B2B priorities. • Own product positioning, messaging frameworks, value propositions, and proof points that power commercial sales materials, while Commercial Marketing owns sales enablement strategy and asset development. • Partner with Commercial Marketing and Sales to identify messaging gaps by ICP, vertical, and funnel stage, and provide the product narratives needed to strengthen enablement. • Lead product-focused trainings for Commercial teams, including launch education and objection-handling guidance to ensure consistent, accurate storytelling in market. • Drive a continuous voice-of-customer program across commercial verticals to inform both product strategy and GTM. • Maintain and socialize competitive intelligence across verticals • Own Market Requirements Documents (MRDs) and serve as the voice of the commercial market into product strategy and roadmap decisions. • Define PMM success metrics for each launch • Work with RevOps, Marketing Ops, and Data to ensure PMM inputs are reflected in CRM, ABM, and lifecycle tooling — and close the feedback loop from commercial GTM back into positioning and product. • Run post-launch retrospectives with Product, Commercial Marketing, Sales, and Comms to continuously sharpen narratives, assets, and GTM mechanics. • Serve as the single B2B PMM point of contact for the Commercial organization to reduce fragmentation and bring a coherent voice to the commercial story. • Drive alignment across Product, Commercial, Marketing, RevOps, Comms, Science, and the broader Product Marketing Team, on commercial priorities. • Maintain a transparent view of PMM work in flight and proactively manage tradeoffs with leadership across PMM and Commercial.