• Audit GTM workflows across sales, marketing, and CS to identify high-impact opportunities for AI and agentic automation. • Design and build agentic workflows using tools like Clay, Claude, and Hightouch that replace manual busywork and accelerate pipeline • Own the AI context layer. Build and maintain Claude skills, Glean knowledge resources, knowledge graphs, and other systems that make our AI tools smarter over time • Stay obsessively current on new AI releases, models, and tooling. Prototype fast, cut what doesn't work, and bring what does back to the team • Lead enablement across GTM teams. Train reps, marketers, and CSMs on new AI-powered workflows and drive sustained adoption. • Work closely with the RevOps and Systems team to make sure everything you build plugs cleanly into the existing stack

• Define and own value propositions, positioning, and messaging hierarchies for Oura's commercial offerings — tailored to the buyers, use cases, and outcomes that matter across employers, health plans, digital health providers, government and human performance organizations, and research partners. • Build and maintain persona and ICP definitions for commercial buyers and key stakeholders — grounding them in segmentation, market research, and direct customer insight. • Translate complex enterprise capabilities (platform features, integrations, admin and data controls, privacy and security posture) into clear, outcome-driven narratives that resonate with regulated and enterprise buyers. • Lead GTM strategy and launch planning for commercial motions — including enterprise product milestones and new hardware/software launches as they impact B2B buyers. • Develop Product Marketing Guides (PMGs) and launch playbooks that serve as the GTM source of truth for Commercial Marketing, Sales, Partner Marketing, Lifecycle, and PR. • Ensure every launch ladders into broader commercial revenue goals — not one-off moments — and aligns with Oura's strategic B2B priorities. • Own product positioning, messaging frameworks, value propositions, and proof points that power commercial sales materials, while Commercial Marketing owns sales enablement strategy and asset development. • Partner with Commercial Marketing and Sales to identify messaging gaps by ICP, vertical, and funnel stage, and provide the product narratives needed to strengthen enablement. • Lead product-focused trainings for Commercial teams, including launch education and objection-handling guidance to ensure consistent, accurate storytelling in market. • Drive a continuous voice-of-customer program across commercial verticals to inform both product strategy and GTM. • Maintain and socialize competitive intelligence across verticals • Own Market Requirements Documents (MRDs) and serve as the voice of the commercial market into product strategy and roadmap decisions. • Define PMM success metrics for each launch • Work with RevOps, Marketing Ops, and Data to ensure PMM inputs are reflected in CRM, ABM, and lifecycle tooling — and close the feedback loop from commercial GTM back into positioning and product. • Run post-launch retrospectives with Product, Commercial Marketing, Sales, and Comms to continuously sharpen narratives, assets, and GTM mechanics. • Serve as the single B2B PMM point of contact for the Commercial organization to reduce fragmentation and bring a coherent voice to the commercial story. • Drive alignment across Product, Commercial, Marketing, RevOps, Comms, Science, and the broader Product Marketing Team, on commercial priorities. • Maintain a transparent view of PMM work in flight and proactively manage tradeoffs with leadership across PMM and Commercial.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re looking for a Technical Product Marketer to connect our product’s capabilities to the needs of developers and IT leaders. You’ll craft messaging that resonates with technical audiences, empowering developers to see Sanity as their go-to solution and equipping them to champion its value within their organizations. If you’re passionate about technology, love creating impactful content, and thrive at the intersection of technical complexity and customer empathy, we’d love to hear from you. - Serve as the bridge between product capabilities and customer needs: - Articulate how Sanity solves real-world problems better than alternatives, ensuring our messaging connects deeply with developers and IT leaders. - Create clear messaging and materials for Developers, Product Owners, and Technical leads: - Help technical decision-makers to understand "Why Sanity is for them" by producing targeted resources. Equip developers with the tools to articulate Sanity’s value. - Create compelling content: - Write blog posts, case studies, landing pages, host webinars, record videos, and other artifacts that showcase Sanity’s value and impact to our core ICP audience. - Translate technical features into value-driven messaging: - Work closely with Product Managers and Engineers to understand Sanity’s capabilities and explain them in a way that’s accessible and impactful. - Engage with our developer community and customers: - Listen to their challenges, uncover opportunities, and identify key differentiators. Translate these insights into actionable messaging and content that accelerates adoption and highlights Sanity’s unique value. Qualifications - Someone with a unique blend of technology and business expertise, who understands technical concepts deeply and can effectively communicate benefits and value to a wider business audience. - Five years experience in a technical or developer-focused role: - This could include pre-sales, engineering, Technical Product Marketing, Product Marketing, or Product Management (for a developer-first company). - Passion for content creation: - Enjoys crafting blogs, demos, and other resources that inspire and inform. - Knowledge of the Content Management industry: - Ideally, experience with headless CMS solutions or adjacent technologies. - Understanding of modern Front-end development: - Familiarity with building modern digital experiences using frameworks like React, Next.js, and Vue.js, leveraging headless CMS architectures and API integrations for scalable and performant solutions. - Strong technical communication skills: - Ability to translate complex technical features into clear, value-driven messaging that resonates with developers and IT leaders. - Collaborative and curious mindset: - A natural communicator who enjoys talking to customers and internal teams, eager to learn about challenges and uncover opportunities. - Customer empathy and problem-solving skills: - Keen ability to understand technical problems and articulate how Sanity provides solutions. Benefits - A highly-skilled, inspiring, and supportive team - Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth - A global, multi-culturally diverse group of colleagues and customers - Comprehensive health plans and perks - A healthy work-life balance that accommodates individual and family needs - Competitive stock options program and location-based salary Company Description Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business. Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit, and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify, and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years. You can only build a great company with a great culture. Sanity is a 200+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are helpful, and we love type two fun! Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.

• Develop comprehensive, data-driven GTM strategies for new product launches and significant feature updates. • Define and validate target audiences and market segments • Deeply understand the competitive landscape • Strategically position the product, and establish competitive differentiation based on insights from both internal stakeholders and customer feedback. • Develop clear and compelling product messaging that effectively communicates the value proposition to various customer segments. • Partner with product management to leverage market insights for defining optimal product packaging and pricing strategies aligned with business objectives. • Develop messaging, positioning, and pricing that enables us to win vs. competitors • Collaborate closely with Product and Engineering to deeply understand Prokeep's upcoming product and feature roadmap and define and orchestrate the plan to quickly and efficiently deliver to market and achieve desired outcomes • Establish and continually refine Prokeep’s standardized Product Marketing "playbook" that clearly defines the jobs to be done, roles and responsibilities, so that Prokeep can efficiently launch products and features of varying scope. • Drive seamless execution of the GTM playbook by coordinating with cross-functional teams, including Sales, Marketing, Customer Success, Revenue Operations, and Enablement, to maximize launch impact. • Define essential content requirements for successful product and feature launches. • Produce high-impact product and customer content (e.g., battle cards, landing pages, FAQs, videos, case studies, webinars). • Manage the internal and external distribution of this content across all relevant channels (e.g., website, sales collateral, presentations, internal wikis). • Ensure all content clearly communicates the product's benefits, use cases, and competitive advantages to both the market and current customers. • Define and measure success for all product marketing initiatives, demonstrating a clear return on investment (ROI). • Cultivate continuous improvement by creating and utilizing internal stakeholder and customer feedback loops to ensure continuous iteration and improvement of the product marketing GTM motion.