• Developing cohesive, multi-channel media plans and go-to-market strategies. Translating client KPIs into budget allocations across Social, YouTube, and Programmatic (Display, Video, CTV, DOOH). • Serving as the lead point of contact for client leadership. • Commanding the boardroom during weekly status calls, QBRs, and high-stakes strategy sessions. • Deeply understanding client unit economics and industry competition to identify "same-store growth" opportunities and assist the sales team in pitching new business. • Understanding client SOWs and be able to make internal recommendations for how to best service the account • Responsible for quality control of all deliverables, providing structured mentorship, and managing the team’s career progression. • Partnering with Analytics and Creative teams to interpret results through the lens of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), ensuring insights are distilled into actionable business narratives. • Driving campaign progression through rigorous testing frameworks and proactive exploration of new partners, emerging channels, and creative technology.

• Overseeing the market access strategy for the full portfolio of Abbott Diabetes products with a major national payer spanning pharmacy, medical, and GPO business. • Leading the development, execution, and ongoing management of both pharmacy and medical benefit access strategies. • Focusing on expanding coverage, improving utilization criteria, and optimizing access pathways for ADC products across payer channels. • Partnering closely with cross‑functional stakeholders—including Field Sales, Contracting & Pricing, Trade, Marketing, and other internal teams. • Driving sustainable growth, ensuring contract pull‑through, and supporting consistent execution of market access objectives. • Serving as the dedicated secondary account lead for one of the largest healthcare verticals in the United States, supporting the National Account Director as the “second on the account.” • Providing comprehensive day‑to‑day support across national and regional initiatives, ensuring strategic alignment, execution consistency, and operational excellence for a top healthcare vertical payer.

• Lead the planning, execution, and delivery of PI projects and operational initiatives. • Partner with Business Analysts to translate documented requirements (BRDs, FRDs, user stories) into actionable delivery plans. • Coordinate across operations, IT, QA, and data teams to ensure alignment and accountability. • Establish and track key performance metrics (savings, accuracy, timeliness, client satisfaction).

• Create and advance new government business opportunities across state agencies and corrections environments by identifying workforce challenges and developing scalable program solutions. • Cultivate and maintain senior-level relationships with agency leadership, policy stakeholders, budget owners, and operational decision-makers. • Partner with public-sector clients to shape opportunities prior to formal procurement, supporting the evaluation of program structures, funding models, and implementation approaches. • Lead complex, long-cycle sales processes, including strategy development, stakeholder mapping, negotiation, and contract execution. • Collaborate closely with internal teams including legal, finance, operations, product, and marketing to ensure solutions are compliant, competitive, and executable. • Communicate SnapCare’s value proposition clearly and credibly, leading sophisticated negotiations and securing successful partnerships. • Utilize market intelligence, policy trends, and industry insights to inform growth strategy and opportunity development. • Represent SnapCare at industry conferences, public-sector meetings, and professional organizations.