• Devise and execute comprehensive publishing strategies for all Mob titles, encompassing branding, publishing timelines, distribution platform negotiation, storefront optimization, and lifecycle pricing strategy. • Design tailored GTM strategies that support a variety of monetization approaches. • Own platform and partner relations (Steam, PlayStation, Nintendo, Apple, etc.) to secure featuring, marketing support, and strategic distribution opportunities. • Pioneer marketing approaches for new monetization models, working closely with Product and Game Design to align player acquisition strategies with in-game economies. • Lead User Acquisition (UA) and performance marketing. Establish and manage target CPIs, ROAS, and LTV models to efficiently scale players for upcoming titles. • Architect and optimize global advertising budgets across social, search, display, and influencer channels, ensuring maximum ROI on marketing spend, or manage our external agency partners to achieve the same. • Serve as the "Voice of the Player" on the studio's Greenlight Committee. Participate on the greenlight committee to evaluate new game pitches, providing business cases, sales forecasts, and marketability assessments. • Collaborate deeply with Creative, Production, and Data/Analytics to ensure feature sets and content updates contain highly marketable "hooks" that resonate with our target audiences. • Work closely with the Licensing & Transmedia teams to ensure game marketing campaigns synergize with film, TV, and merchandising beats. • Lead, mentor, and grow the existing marketing team. Foster a culture of high accountability, data-driven decision-making, and creative risk-taking. • Empower your team to manage their domains effectively while providing them with clear strategic direction and removing blockers. • Maintain Mob's brand identity: ensure our marketing, PR, and creator/influencer relations remain authentic and player-first.

• Own the day-to-day execution of lifecycle and retention marketing initiatives across email, SMS, and CRM channels • Build and optimize customer journeys including onboarding, post-purchase, replenishment, win-back, and loyalty flows • Manage segmentation and personalization strategies to deliver relevant, timely messaging • Execute A/B testing on creative, cadence, offers, and messaging to improve engagement and conversion • Monitor and report on retention KPIs including repeat purchase rate, churn, AOV, LTV, and engagement metrics • Partner with Growth and Product teams to improve post-purchase and subscription experiences • Collaborate with Creative to ensure retention messaging aligns with brand voice and storytelling • Work with Data and Analytics to ensure accurate tracking, reporting, and insight generation • Support campaign planning for launches, promotions, and seasonal moments from a lifecycle perspective • Identify opportunities to automate, scale, and improve operational efficiency within retention programs

• Translate strategic direction from the VP into defined epics, milestones, timelines, and acceptance criteria. • Architect, administer, and maintain ClickUp as the operating system for the Marketing organization, including dashboards, automations, templates, and governance standards. • Run the marketing operating cadence, including planning sessions, stand-ups, risk reviews, dependency reviews, and retrospectives. • Enforce intake processes and scope discipline; escalate bypasses or unsanctioned work within established timelines. • Proactively identify risks, blockers, and dependencies; document context and provide recommended next steps during escalations. • Hold cross-functional owners accountable to documented commitments with professionalism and consistency. • Drive cross-team delivery for CRM rollout, website rebuild, marketing automation, corporate communications, and major events. • Maintain decision logs, risk logs, documentation standards, briefs, and program runbooks. • Develop and maintain resource and capacity planning views, including RACI documentation and workload rebalancing recommendations. • Coordinate with external vendors regarding deliverables, timelines, acceptance criteria, and performance tracking. • Communicate clearly, professionally, and promptly via phone and email with internal staff, clients, and external partners. • Work in a proactive manner and adapt to changing priorities; independently recognize and escalate issues to prevent delays. • Consistently perform all duties in a high-volume, deadline-driven environment while working both independently and collaborating effectively with team members.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The physician market isn't just competitive—it’s specialized, data-driven, and moving faster than ever. Are you the strategist who can find the signal in the noise? We are looking for a Physician Recruitment Marketing Specialist who views physician recruitment as a high-stakes chess match rather than a simple numbers game. In this role, you won't just run ads; you will be our internal authority on physician behavior, market migration, and the shifting landscape of American medicine. You’ll combine the precision of a Google Ads expert with the insight of a market researcher to ensure our organization isn't just "seen" by MDs and DOs—it’s chosen by them. If you thrive on analyzing recruitment trends and translating those insights into sophisticated digital campaigns, we want to talk to you. Core Responsibilities - Market Intelligence & Trend Analysis: Actively monitor physician labor market shifts, including compensation benchmarks, burnout statistics, and migration patterns. Use these insights to pivot messaging and targeting in real-time. - Competitor Intelligence: Conduct regular audits of competitor "Physician Value Propositions" and digital footprints. Identify gaps in their strategy that our organization can capitalize on. - Performance Marketing (Google Ads/SEM): Architect and manage sophisticated Google Ads campaigns. You will own the keyword strategy, bid management, and A/B testing, ensuring our opportunities appear at the precise moment a physician begins their search. - Strategic Sourcing & Professional Networks: Manage our presence and high-level targeting on niche physician platforms (e.g., Doximity, NEJM CareerCenter, JAMA Network, and LinkedIn), utilizing their proprietary data tools to reach passive MD/DO talent. - Data-Driven Storytelling: Translate market data into compelling ad copy and nurture sequences. You will be responsible for ensuring our brand voice remains authoritative, professional, and aligned with current industry standards. - Funnel Optimization: Analyze the "Physician Journey" from initial search query to lead capture. Optimize landing pages and CRM workflows based on behavioral data and conversion trends. - Reporting & Forecasting: Deliver monthly "State of the Market" reports that correlate our marketing performance with broader industry trends, providing actionable recommendations for budget allocation. Qualifications - Experience: At least 2 years of direct experience in the physician recruitment (MD/DO focus). 3–5 years in a marketing role with a heavy emphasis on analytics or market research. - Technical Expertise: Mastery of Google Ads (Search & Display) and Google Analytics. Deep familiarity with physician-specific digital ecosystems and job board algorithms. Experience with CRM/Marketing Automation tools to track lead attribution and long-term engagement. - Analytical Mindset: Ability to synthesize complex data (e.g., MGMA benchmarks, specialty-specific shortages) into a cohesive marketing plan. - Communication: Exceptional writing skills with the ability to maintain a high-level, "physician-to-physician" tone in all digital communications. Requirements - Pay: $70,000 - $85,000 Depending on experience. - Skilled Wound Care is proud to be Certified™ by Great Place to Work® for the 3rd year in a row. This year, 95% of employees said it’s a great place to work – 39% higher than the average U.S. company. - Skilled Wound Care will ask all candidates to perform pre-employment confidential DiSC testing and appropriate relevant skills testing prior to hiring. - Skilled Wound Care is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age (40 or older), disability or genetic information.