RYZE

• Review livestream recordings to identify the most engaging moments • Edit clips into short-form content for paid social advertising and organic channels • Create multiple variations of top-performing clips for testing • Add captions, motion graphics, sound effects, zooms, and pacing edits • Collaborate with Performance Marketing to optimize content based on campaign results

• Ideate and plan field creative concepts — events, locations, scenarios, and setups that create genuine, compelling, shareable moments around RYZE. • Execute those concepts in the real world at high volume — you are the one on location, mic in hand, making it happen. • That means travel, new cities, new settings, and thriving in all of them. • Think like a streamer: create energy, create reactions, create content that people want to watch even when they know it’s an ad. • Work directly with your clipper to brief and direct the edit — you know what the moment was, you know what the hook is, you hand that vision off clearly. • Think like a direct response marketer: every piece of content you create has to work as a paid ad — hook, story, and a reason to click. • Test, learn, iterate — this format is new for us and we’re building it together. • Stay plugged into streaming culture, field content trends, and what’s breaking through on Meta — you are our eyes and ears in a creative space we haven’t fully entered yet.

• Build the CRO Operating System • Design and implement the full CRO operating system • Maintain a prioritized, always-active testing backlog • Own the full test lifecycle end-to-end • Write clear, actionable briefs • Drive Conversion Rate and CAC Efficiency • Improve new customer conversion rate and new customer ROAS • Reduce funnel drop-off at every key step • Collaborate with Analytics to ensure contribution margin is accurately measured

• Own the end-to-end lifecycle marketing calendar across email, SMS, and retention programs • Translate the Director's strategy and priorities into clear project plans, timelines, briefs, and deliverables • Manage the team's project management tooling (e.g., ClickUp, Asana) • Track campaign performance against deadlines and quality standards

• Build and own RYZE’s visual merchandising and packaging vision, grounded in premium experience, operational scalability, and retail excellence. • Translate brand positioning into world-class retail merchandising frameworks, shopper journeys, and physical brand environments. • Develop a multi-year roadmap for in-store expansion, retail toolkit evolution, and packaging innovation. • Partner with Retail Marketing, Brand, Creative, Sales, Operations, and Executive Leadership to align physical brand strategy with business and revenue goals. • Establish KPI dashboards to measure velocity impact, execution quality, cost efficiency, sustainability performance, and ROI. • Develop visual merchandising standards and playbooks for national retail partners. • Oversee creation and production of in-store signage, endcaps, shippers, shelf trays, PDQs, and secondary placements. • Architect scalable field merchandising systems, from setup guidelines to execution auditing. • Support experiential activations and brand events, including physical builds and environmental storytelling. • Own the end-to-end packaging strategy for RYZE’s DTC channel. • Improve unboxing experience, shareability, and cost per package while maintaining premium presentation standards. • Lead vendor sourcing, negotiation, and management across printing, fabrication, packaging, and fulfillment partners.

• Process and review semi-monthly payroll for salaried and hourly employees across a multi-state remote workforce using Workday, ADP, or similar payroll platforms • Ensure accurate payroll processing for compensation changes, bonuses, commissions, deductions, garnishments, PTO, and final pay requirements • Review payroll registers, payroll reports, and exception reports prior to payroll approval • Maintain compliance with federal, state, and local payroll tax regulations and wage and hour requirements • Support quarter-end and year-end payroll activities, including payroll reconciliations and W-2 processing • Assist with payroll tax notices, agency inquiries, payroll audits, and regulatory reporting • Maintain payroll documentation and support strong internal payroll controls • Prepare payroll journal entries and payroll-related reconciliations within NetSuite • Reconcile payroll-related balance sheet accounts, including payroll liabilities, bonus accruals, benefits payable, payroll tax liabilities, and employee reimbursements • Reconcile payroll cash activity and ensure payroll reports accurately tie to the general ledger and bank activity • Monitor payroll funding requirements and coordinate payroll-related disbursements • Support month-end and year-end close activities related to payroll, employee accruals, and labor expense allocations • Assist with departmental labor reporting, payroll allocations, and financial reporting • Prepare payroll schedules and supporting documentation for external audits • Identify opportunities to improve payroll workflows, automation, and system integrations between payroll platforms and NetSuite

• Own RYZE's subscriber retention strategy — program design, execution, and performance measurement against churn and LTV targets • Build and manage proactive save programs: identify at-risk subscribers before they cancel and execute targeted, personalized interventions • Design and optimize cancellation flows — deflection offers, pause options, and retention messaging that reduce voluntary churn • Own win-back program strategy and execution for recently churned subscribers — sequencing, offer structure, and success metrics • Lead and develop the Retention Analyst — translating data outputs into program priorities and ensuring analytical findings inform every retention decision • Partner with Marketing on retention-driven campaigns, lifecycle email strategy, and subscription offer design • Partner with Product on subscription management features, member portal improvements, and cancellation experience optimization • Build and maintain the subscriber lifecycle framework — mapping key intervention points from trial through long-term retention • Report retention program performance to the VP on a regular cadence — including program ROI, churn impact, and win-back conversion rates • Stay current on DTC subscription retention best practices to continuously improve RYZE's approach • Additional duties as assigned by management.

• Build Ryze’s Preventative Quality System • Establish upstream guardrails — process controls, ingredient acceptance criteria, and pre-production validation protocols • Design and implement FMEA, HACCP-aligned risk frameworks, and pre-production readiness checklists • Partner with R&D to translate formulation requirements into manufacturing-ready specifications • Build a quality culture at co-man partners • Serve as Ryze’s primary technical liaison to all co-manufacturing partners • Lead technical due diligence and onboarding for new co-man partners • Evaluate partner equipment capabilities, production infrastructure, and quality systems against Ryze’s requirements • Drive CAPAs and engineering changes that are real and sustained • Benchmark co-man network performance and identify leaders, laggards, and systemic risks • Analyze and optimize co-man processes for blending, conveying, filling, and packaging of powders • Diagnose root causes of deviations using structured methods • Implement SPC, control charts, and capability studies where absent • Oversee line trials, first production runs, and process validations at co-man sites • Support the development of Ryze’s internal lab • Define equipment needs, testing protocols, and lab SOPs • Conduct manufacturability assessments for new formulas, packaging formats, and BOM changes • Build scalable production instructions and process controls for co-man partners launching new SKUs • Partner with Supply Chain on lot traceability, alternate sourcing quality risk, recall readiness, and co-man capacity evaluations

• Post & Comment Tracking — Track all posts and comments from the group daily, using moderator-flagged posts as your starting point. • Maintain clean, structured records of all community activity for downstream reporting and trend analysis. • Moderation QA — Complete the daily FB Moderator QA checklist (approx. 1+ hour/day), reviewing shift records for completeness and flagging gaps. • Help ensure moderation quality stays consistent as the community scales. • Build toward cross-training as a backup moderator for coverage gaps. • Data Categorization & Reporting — Pull monthly exports of group statistics and engagement data from Facebook. • Clean, categorize, and upload data into Notion following established taxonomy. • Support the Social Health Dashboard by ensuring the right data flows into the right places. • Maintain organized archives of removed posts in formats digestible for leadership. • Growth & Initiative Tracking — Own weekly Growth Tracking — pulling in member data, post volume, and relevant moderator notes. • Compile post and data collections for specific initiatives (launches, giveaways, new products) with full impact views. • Flag emerging trends or patterns you notice in community activity. • Administrative Support — Assist with post scheduling, SH approval housekeeping, and ClickUp/Notion organization as needed. • Support the FB Health Dashboard as it develops.

• Edit video content for various platforms, ensuring a high‑quality final product • Incorporate feedback from the creative team to ensure alignment with brand guidelines • Add graphics, subtitles (Spanish), and sound design to enhance the impact of video content • Stay updated with industry trends and editing techniques to keep our content fresh and competitive • Manage multiple projects simultaneously, meeting deadlines and prioritizing effectively