• Support the planning and execution of marketing initiatives for domestic and international resellers, gaining hands-on experience in B2B marketing. • Assist in creating, updating, and maintaining reseller communications, including emails, informational materials, and digital resources. • Organize marketing content, track reseller engagement, and maintain accurate client directory data to support ongoing outreach efforts. • Analyze reseller engagement data and contribute to reports that inform marketing decisions and identify opportunities for growth. • Conduct data-driven research using surveys and other tools to gather insights and support targeted marketing strategies for reseller customers. • Collaborate with cross-functional teams within Ascension, including Marketing, Product Teams, and Customer Service, to support B2B initiatives. • Use a variety of technology platforms and tools to support communication, reporting, and marketing workflows while developing technical and analytical skills. • Demonstrate a willingness to present research findings, insights, and recommendations in a company meeting.

• Execute and grow organic and paid social media across multiple brands • Own coordination and execution of in-person events and sponsorships • Manage day-to-day social publishing, paid social execution based on Product Marketing–defined strategy and budgets • Cross-promote products, podcast social promotion, and end-to-end event execution • Research, vendor coordination, logistics, pre-event promotion, and post-event reporting

• Lead data-driven strategic initiatives across email, SMS, mobile, and emerging channels, leveraging technical expertise and analytics to guide client success • Lead modernization initiatives within client email programs, incorporating modular design systems, scalable templates, and AI-ready frameworks that future-proof marketing capabilities. • Drive comprehensive AI readiness efforts by recommending systems and practices that enable clients to seamlessly adopt and scale AI-driven marketing technologies across channels • Translate complex customer, behavioral, and campaign data into clear, high-impact insights and actionable recommendations • Develop measurement frameworks, segmentation models, and testing roadmaps that drive innovation and optimize performance • Serve as a trusted advisor to clients, inspiring them with forward-thinking strategies and solution-oriented approaches to challenges • Continuously scan the marketplace for emerging trends, tools, and technologies, incorporating them into client strategies and internal best practices • Collaborate with cross-functional teams—creatives, developers, data analysts, campaign managers—to bring big-picture strategies to life • Deliver engaging presentations, workshops, and playbooks that communicate complex strategies in a compelling, client-friendly way • Ensure all presentations are audience-appropriate and crafted to tell a clear, compelling story demonstrating strategic vision and measurable business impact • Show up as confident and fluent in executive-level dialogue, and be able to connect marketing initiatives to overarching business goals and priorities • Actively contribute to Shaw/Scott’s thought leadership by sharing insights, publishing perspectives, and elevating the company’s presence in the industry

• Develop and execute strategic multi-channel campaigns (email, in-product, webinars, content, events) that drive awareness and adoption of strategic partner solutions within the athenahealth client base. • Collaborate with Partner Management and Product Marketing to translate partner value propositions into compelling client-facing messaging. • Track performance and optimize programs based on engagement and adoption metrics. • Lead marketing initiatives that promote the athenahealth Partner Marketplace and overall ecosystem. • Support go-to-market strategies for new partner launches and key solution categories. • Support end-to-end marketing efforts at industry events—from pre-event promotion to onsite engagement and post-event follow-up—to drive new partner recruitment. • Support development of leadership programs (blogs, case studies, webinars, speaking opportunities) that highlight partner innovation and ecosystem value. • Create scalable marketing toolkits, playbooks, and assets to support partner promotion and co-marketing programs with strategic partners. • Develop and execute scalable communication plans to keep a large partner ecosystem apprised of program updates, changes, and opportunities. • Lead the partner communications plan for the launch of the user conference sponsorship prospectus, driving awareness and solicitation of sponsorship commitments across the partner ecosystem. • Manage end-to-end communications for sponsoring partners before, during, and after the event to ensure clarity on deliverables, timelines, and post-event follow-up. • Lead cross-functional collaboration with Marketing Operations to implement scalable lead tracking, reporting, and performance measurement for a growing partner ecosystem. • Work with Marketing Operations to standardize reporting and dashboards that provide visibility into partner program performance and ROI.