• Own the strategy, planning, and execution of joint marketing initiatives with strategic channel partners • Develop and maintain joint marketing plans with partners aligned to shared pipeline and revenue goals • Identify opportunities to increase visibility, pipeline generation, and market presence through partner marketing initiatives • Align marketing efforts with partner go to market strategies and sales priorities • Maintain clear reporting on partner marketing activity, pipeline contribution, and program effectiveness • Plan and execute joint marketing campaigns including webinars, content syndication, digital campaigns, and thought leadership initiatives • Collaborate with growth marketing and content teams to develop co-branded assets and messaging • Ensure partner campaigns align with Cyderes’ overall marketing strategy and revenue goals • Manage partner participation in industry conferences, partner summits, executive dinners, and field marketing activities • Coordinate joint event planning with partners and internal teams to maximize pipeline generation and relationship building • Track and report on event performance including meetings, leads, and pipeline impact • Manage Market Development Funds (MDF) with strategic partners including program planning, submission, and reporting • Ensure MDF investments align with measurable marketing outcomes and partner objectives • Track utilization and ROI of partner funded marketing programs • Work closely with the Channel and Alliances team to support partner priorities and joint growth opportunities • Partner with sales to coordinate account targeting and meeting generation through partner programs • Collaborate with marketing operations to ensure accurate tracking of partner campaigns and pipeline

• Support the development and execution of marketing campaigns across brand and performance channels. • Coordinate cross-functional campaign launches across creative, performance marketing, product, and operations teams. • Draft and help manage creative briefs, ensuring campaign objectives, messaging inputs, and specs are clearly documented to enable strong creative execution. • Support creative development by coordinating review cycles, consolidating stakeholder feedback, and helping ensure assets align with campaign goals. • Help manage timelines and cross-functional communication so campaigns move smoothly from brief → creative development → launch. • Own the upkeep of marketing budget trackers and expense sheets across the marketing organization. • Manage invoice processing with our accounting team and coordinate vendor invoice intake for agencies and partners across the marketing team. • Ensure accurate tracking and documentation of marketing spend. • Support the organization of cross-team marketing processes, helping improve operational clarity across the marketing organization. • Help coordinate marketing-wide initiatives, keeping timelines, deliverables, and cross-functional dependencies on track. • Assist marketing managers with go-to-market (GTM) planning and checklists for campaign launches. • Help coordinate internal launch readiness across teams. • Ensure campaign deliverables, assets, and timelines are organized and documented. • Assist with experimentation and growth in emerging marketing channels, including TikTok and Snapchat. • Support campaign coordination, creative asset organization, and performance tracking for emerging channels.

• Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud. • Lead segmentation, automation, and personalization strategies aligned with business objectives. • Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights. • Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN-SPAM, and other regulations. • Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals. • Lead the adoption of new features and technologies across the email/SMS marketing stack.

• Own Outbound segmentation strategy leveraging intent, buyer stage, and predictive signals • Develop prioritization and exclusion frameworks to improve targeting efficiency and reduce overcommunication • Regularly analyze Persona, Vertical, and segment performance; deliver actionable insights and dashboards • Lead AI-enabled ABM reporting using 6sense segmentation data and integrated campaign performance metrics • Identify and refine Ideal Customer Profiles (ICPs) and behavior-based targeting strategies • Conduct ongoing segment health checks and optimize based on engagement and revenue impact • Improve contact quality and data integrity, including job title normalization in partnership with the Global Marketing Automation team • Collaborate cross-functionally with Marketing, Sales Excellence, Demand Gen, ABM, Analytics and Operations teams • Support high-priority list builds and strategic targeting initiatives