• Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud. • Lead segmentation, automation, and personalization strategies aligned with business objectives. • Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights. • Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN-SPAM, and other regulations. • Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals. • Lead the adoption of new features and technologies across the email/SMS marketing stack.

• Own Outbound segmentation strategy leveraging intent, buyer stage, and predictive signals • Develop prioritization and exclusion frameworks to improve targeting efficiency and reduce overcommunication • Regularly analyze Persona, Vertical, and segment performance; deliver actionable insights and dashboards • Lead AI-enabled ABM reporting using 6sense segmentation data and integrated campaign performance metrics • Identify and refine Ideal Customer Profiles (ICPs) and behavior-based targeting strategies • Conduct ongoing segment health checks and optimize based on engagement and revenue impact • Improve contact quality and data integrity, including job title normalization in partnership with the Global Marketing Automation team • Collaborate cross-functionally with Marketing, Sales Excellence, Demand Gen, ABM, Analytics and Operations teams • Support high-priority list builds and strategic targeting initiatives

(This is for a RevPilots' client) Marketing Specialist Our client is transforming commerce with end-to-end AI that unifies discovery, conversations, and checkout into a single intelligent system that delivers autonomous, intent-driven shopping experiences. Reporting to the VP, Marketing, the Marketing Specialist supports the execution, coordination, and delivery of marketing initiatives across brand, content, product marketing, and events. This role provides structure, momentum, and operational support to ensure marketing programs move efficiently from planning to execution and are delivered on time and on brand. Role Overview The Marketing Specialist is responsible for supporting day-to-day marketing execution, project management, and event coordination. You will work closely with Brand and Content, Product Marketing, Design, and Marketing Automation to keep initiatives organized, on track, and moving forward. This is a hands-on role for a highly organized marketer who thrives on coordination, follows through, and brings plans to life. Key Responsibilities - Marketing Execution and Project Management - Support execution of marketing initiatives across brand, content, and product marketing. Manage timelines, tasks, dependencies, and deliverables across multiple initiatives using project management tools such as ClickUp, Asana, or similar platforms. - Translate high-level plans into detailed execution schedules, task plans, and checklists. - Build and maintain project boards, workflows, and status dashboards to ensure visibility and accountability. - Track progress, flag risks or blockers early, and ensure consistent follow-through across teams. - Maintain marketing calendars, documentation, and up-to-date status reporting. Events and Tradeshows - Support planning and execution of tradeshows and marketing events. - Coordinate logistics including vendors, shipping, schedules, and onsite requirements. - Manage speaker coordination, session logistics, and content deadlines using structured project plans. - Ensure all marketing assets and materials are prepared, approved, and delivered on time. Support post-event asset organization, follow-up coordination, and internal debriefs. Cross-Functional Coordination - Partner with Brand and Content to coordinate content production, reviews, and publishing timelines. - Work with Product Marketing to support launches, announcements, and go-to-market activities. - Collaborate with Design to manage creative briefs, asset timelines, and approvals. - Partner with Marketing Automation on workflows, tools, and execution support tied to campaigns and events. Operational Support - Keep briefs, plans, and documentation organized and up to date in shared systems. - Help standardize marketing processes, templates, and workflows across the team. - Support internal meetings, notes, action tracking, and follow-ups. - Ensure smooth handoffs between teams and stakeholders at each stage of execution. Qualifications - Three to six or more years of experience in B2B marketing, program coordination, or marketing operations. - Experience supporting marketing initiatives, event management, or launches in a SaaS or technology environment. - Proven experience coordinating tradeshows, conferences, or marketing events, including timelines, logistics, vendors, and onsite execution. - Hands-on experience using project management tools such as ClickUp, Asana, Monday, or similar platforms. - Strong organizational and project management skills with attention to detail. - Clear and confident communicator across cross-functional teams. - Comfortable managing multiple priorities in a fast-paced environment. What You Will Bring - A highly organized, detail-oriented approach to execution and delivery. - A strong ownership mindset with consistent follow-through. - Comfort working across teams, tools, and competing priorities. - Curiosity about marketing operations, brand, and product storytelling. - A collaborative attitude and desire to help marketing teams move faster, smarter, and with more clarity. Salary: $67,000 USD Benefits: Health, Dental, Vision

Department Overview: Curbside Bicycles is the fastest growing bicycle repair business in Dane County. Started in 2020 during the pandemic - we now service hundreds of neighborhoods, apartments/condos, businesses, farmer's markets, and events with convenient same-day turnaround bike tune-ups. Our main branch is in Madison, WI with a secondary branch in Chicago and a winter branch in Arizona. Sights are set on the Twin Cities for the next branch location Anticipated Start Date: February 2026 Anticipated End Date (If Applicable): September 2026 (with potential to continue into Fall semester and beyond) Remote Work Eligibility Detail: All Remote Anticipated Hours Per Week: Minimum: 5 Maximum: 15 Schedule: Remote work, but preference given to students still living in Madison over the summer. 5 to 15 hours/week. Flexible based on student needs Salary/Wage Range/Lump Sum: $15.00 Number of Positions: 1 Qualifications: - Work-Study Required - Preferrably pursuing a Bachelor's in a related field (Business, Marketing, Entrepreneurship, Communications, Operations & Technology Management, etc.) Knowledge, Skills & Abilities: - Self-motivated - Critical Thinking & Creativity: Duties may include coming up with creative ways to advertise the business, generate new leads, reach out to prospective leads, etc. - Familiar with Facebook & Instagram and ready to assist with running ad campaigns - Familiarity with Google Ads not necessary but would be a plus - Ability to use Google Sheets, Google Docs, Google Drive Position Summary/Job Duties: - Managing & Growing Curbside Bicycles' Facebook and Instagram accounts for the Madison Branch - Potentially running paid ad campaigns on Facebook and Google Adwords (depending on experience) - Identify & connect with apartments/condos/businesses in the Madison and Chicago area for the purposes of partnering. This will include developing a list of prospective leads and reaching out/following-up - Help with community outreach in Madison and Chicago Physical Demands: Ability to walk and bike. Institutional Statements: Equal Employment Opportunity Statement: UW-Madison is an Equal Employment, Equal Access Employer committed to increasing the diversity of our workforce. Institutional Statement on Diversity: Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background-people who as students, faculty, and staff serve Wisconsin and the world. For more information on diversity and inclusion on campus, please visit: diversity.wisc.edu Accommodation Statement: If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website:https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/