Charity Navigator

• Lead the vision, strategy, and execution of our business intelligence product portfolio • Oversee a team of product managers and partner cross-functionally with engineering, design, marketing, and executive leadership • Define and drive a compelling product vision aligned with enterprise objectives and customer needs • Develop and execute long-term product strategies and roadmaps that support scalable growth and innovation • Communicate product vision, priorities, and progress effectively across all levels of the organization • Lead, mentor, and develop a high-performing team of product managers • Establish clear expectations, foster accountability, and model strong leadership behaviors • Oversee a portfolio of BI and digital products, ensuring alignment with business goals and KPIs • Drive test-and-learn strategies (A/B testing, prototyping, experimentation) to optimize product performance • Conduct ongoing market research and competitor analysis to identify new opportunities • Champion customer-centric design and audience-focused digital experiences • Ensure timely delivery of high-quality products and features

• As a Senior Analyst – Development you will be responsible for designing and executing comprehensive analytics projects to measure and communicate performance across fundraising channels, with a particular focus on email and SMS/text messaging. • This role will serve as the subject matter expert on email and text performance, working closely with Marketing, Fundraising, and Data teams to establish measurement frameworks, including experimentation and test‑and‑learn measurement. • Your insights will support program, channel, and audience strategies, guiding business stakeholders in understanding impacts, risks, and opportunities. • Conduct key quantitative and qualitative analyses of fundraising activities, including email and SMS/text programs, to inform and support strategic decisions. • Create compelling, data‑driven stories with actionable insights that demonstrate a deep understanding of development strategies, lifecycle marketing, and performance drivers. • Provide insights into current and future performance trends through comprehensive analytical projects, including experimentation measurement. • Facilitate performance discussions with strategy and campaign stakeholders to drive informed, data‑backed decision‑making. • Serve as the analytics subject matter expert for email and SMS/text channels, leading the development of performance and measurement frameworks, including consistent metric definitions, experimentation design, and evaluation methodologies. • Work closely with marketing partners, strategy stakeholders, campaign architects, data scientists, and data engineers to translate business questions into scalable analytical solutions, dashboards, and measurement frameworks. • Transform complex business needs and analytical results into intuitive visual packages that identify patterns, trends, and opportunities. • Communicate insights effectively through a variety of visualization formats tailored to technical and non‑technical audiences. • Enhance or develop self‑service analytics tools, such as dashboards, scorecards, or forecasting tools, leveraging a strong understanding of development and lifecycle marketing strategies. • Contribute to the development and stewardship of data infrastructure and integrity to support meaningful donor and prospect experiences, including active participation in data governance and Data Steward communities. • Support continual learning within the Development Analytics team by sharing subject matter expertise through mentorship, documentation, and training sessions. • Collaborate on cross‑functional analytical initiatives to broaden understanding of development strategy impacts. • Utilize strong communication skills and curiosity to build trusted partnerships across business teams. • Represent ALSAC–St. Jude Children’s Research Hospital positively, reflecting our commitment to excellence in fundraising and support for our mission.

• Design, build, and maintain scalable, optimized data pipelines that support business intelligence and analytics use cases. • Partner with Enterprise, Solution, Technical Architecture, and Infrastructure teams to evolve data platform architecture. • Perform conceptual and logical data modeling to assemble data sets of varying size and complexity. • Develop and manage ETL/ELT processes using AWS and SQL-based technologies. • Implement analytical solutions that generate actionable insights into operational efficiency, donor acquisition, and key business metrics. • Collaborate with data, product, design, and executive stakeholders to support data needs and resolve technical issues. • Serve as a technical lead for Data Engineer I and II teammates by coaching, mentoring, and reinforcing best practices. • Conduct testing and root cause analysis to troubleshoot data quality, performance, and integration issues. • Provide structured and ad‑hoc knowledge sharing and documentation across teams. • Support data access configuration, integrations, and onboarding standards. • Partner with governance and security teams to enable data cataloging, lineage, and discovery.

• Responsible for leading the development, planning, and execution of all programmatic activities • Provides strategic leadership for ALSAC’s national endurance fundraising portfolio • Cultivates strong cross-functional partnerships, drives strategic initiatives, and delivers resources that support revenue growth and operational efficiency • Oversees program budgets and ensures alignment with organizational goals • Manages, mentors, and coaches a diverse, high-performing team • Ensures adherence to organizational policies and procedures to enhance effectiveness • Maintains positive, productive relationships with third‑party organizations and volunteers • Leads the development and execution of annual strategic and operational plans for assigned programs • Collaborates with local staff and leadership to communicate national strategies • Directs the creation and delivery of program‑specific training curricula • Applies critical thinking and problem‑solving to evaluate program performance

• Own the email and SMS channel strategy, aligning messaging, cadence, and personalization with business objectives and customer lifecycle needs. • Develop and maintain a channel roadmap that balances innovation, optimization, and operational stability. • Identify opportunities to enhance segmentation, automation, testing, and personalization to improve performance and customer experience. • Oversee day-to-day execution of email and SMS campaigns, ensuring accuracy, on-time delivery, and adherence to brand and compliance standards. • Manage campaign QA processes, deployment workflows, and issue resolution. • Partner with Marketing and Creative teams to translate business needs into effective channel execution. • Establish and monitor KPIs (e.g., deliverability, engagement, conversion, revenue impact). • Lead A/B testing and experimentation strategies across subject lines, content, timing, frequency, and personalization. • Deliver regular performance reporting and insights to stakeholders, with clear recommendations for improvement. • Serve as the primary owner for email and SMS platforms (e.g., ESPs, CDPs, marketing automation tools). • Collaborate with Technology teams on integrations, enhancements, and vendor management. • Ensure data integrity, list hygiene, and scalable automation frameworks. • Ensure all messaging complies with CAN-SPAM, TCPA, GDPR/CCPA, and internal governance requirements. • Monitor deliverability, sender reputation, opt-in/opt-out management, and industry best practices. • Stay current on evolving regulations, channel trends, and emerging capabilities. • Lead, mentor, and develop team members supporting email and SMS execution. • Act as a trusted partner to Marketing, Analytics, Product, Customer Experience, and Legal teams. • Communicate clearly and effectively with both technical and non-technical audiences.

• Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud. • Lead segmentation, automation, and personalization strategies aligned with business objectives. • Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights. • Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN-SPAM, and other regulations. • Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals. • Lead the adoption of new features and technologies across the email/SMS marketing stack.

• Develop engaging and informative video and digital content for various marketing channels, including websites, blogs, social media, email campaigns, and marketing collateral. • Research customer data and insights to help create compelling content that resonates with our target audiences. • Ensure all content is optimized for SEO, incorporating relevant keywords, AI insights and best practices to improve organic search rankings. • Utilize generative AI tools to streamline drafting, ideation, and asset variation while maintaining brand voice. • Assist in developing segmentation strategies and personalized donor journeys based on user behavior and giving history to increase retention. • Assist in the planning, execution, and optimization of email marketing campaigns using Salesforce Marketing Cloud. • Create and edit content using WordPress, Elementor. • Create visually appealing digital assets, including banners, ads, and infographics. • Monitor campaign performance, analyze key metrics, develop testing strategies, and provide actionable insights to improve campaign effectiveness and ROI. • Generate regular reports on marketing performance metrics, including website traffic, conversion rates, email open rates, and engagement. • Analyze data to identify trends, opportunities, and areas for improvement, and make data-driven recommendations to optimize marketing strategies. • Present findings and insights to stakeholders, highlighting successes, challenges, and opportunities for growth.

• Administers and maintains the DAM platform, performing updates, configurations, and platform optimizations. • Troubleshoots user issues and partners with ITS Product teams for escalations and technical enhancements. • Oversees ongoing asset ingestion and organization, ensuring duplicates, non-compliant assets, and obsolete content are deprecated appropriately. • Manages user permissions, access controls, and asset security. • Maintains and enforces metadata, taxonomy, and controlled vocabulary standards to drive consistent asset structure. • Develops and leads DAM governance strategies aligned with enterprise content management objectives. • Conducts data quality checks to maintain metadata accuracy and consistency, identifying areas for improvement. • Reviews, evaluates, and validates AI-generated tags to ensure relevance and accuracy. • Designs and refines workflows for the end‑to‑end asset lifecycle, including ingestion, tagging, rights management, version control, delivery, expiration, and archiving. • Continuously monitors workflow efficiency and identifies opportunities to streamline processes and improve user experience. • Builds and maintains analytics dashboards and reporting to track asset usage, discoverability, creative reuse, and distribution trends. • Provides insights and recommendations that guide content strategy, marketing activation, and operational decision-making. • Creates training materials, documentation, and best‑practice guidance to support end users, creators, and partners. • Leads training sessions and onboarding for new users to ensure consistent and effective use of the DAM. • Communicates updates, governance guidelines, system enhancements, and workflow changes clearly and proactively. • Collaborates with cross-functional teams—including marketing, ITS, creative, and content production—to ensure the DAM continues to evolve with organizational needs. • Evaluates emerging technologies, integrations, and AI/ML enhancements that strengthen DAM capabilities. • Acts as a subject‑matter expert on how DAM supports personalization, omnichannel content strategy, and creative operations.