This Role We’re looking for an E-Commerce Manager who will be responsible for overseeing the performance, optimization, and improvement of all things related to our online presence. This role will report into the CMO. The ideal candidate is a strong self-starter, detail-oriented, loves numbers and data, and is excited to solve problems and build new, fresh experiences. You combine creativity with a strong understanding of analytics and numbers, and aren’t afraid to get your hands dirty. Your Future Responsibilities - Grow and optimize key site metrics for www.thisisaday.com. - Analyze user behavior via data/analytics and develop A/B testing hypotheses and plans to validate and evaluate site performance, improving conversion rates. - Manage the website development pipeline to develop and implement engaging site experiences, both in the US and international markets. - Act as the main point of contact for the website development team and other site-related systems. - Manage the functionality and overall quality of Aday’s website, ensuring a seamless experience and quick resolution of issues. - Identify new technologies or partners to accelerate growth. - Work closely with marketing teams to ensure seamless execution of online marketing activities throughout the year, including product launches and campaigns. - Conduct ongoing competitive analysis of other sites, apps, and products to continually identify ways to improve our user experience. Who are you? - You probably have 2-5+ years experience at a startup or in a fast-paced e-commerce business. - You’re analytical; you turn data into actionable insights. - You have strong attention to detail with a (maybe obsessive) commitment to accuracy and precision. - You’re curious, solution-oriented and a creative problem solver; you’re excited by a challenge and comfortable and energized by uncharted territory. - You have excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines; you are able to pivot when things don't go as planned; you are used to working with limited resources both human and capital. - You're a self starter that is resourceful and able to act autonomously, with no fear of getting your hands dirty; you’re eager to learn and take on new projects. - You're a strong communicator; from engineers to executives, you know how to talk and how to listen in remote, in-person, and written environments. - You may be familiar with SQL, APIs, Google Analytics, Shopify, and other e-commerce softwares. - You’re ready to build something new and be a core member of a small (but growing) and dedicated team. - You’re willing to travel 1-2 times per year (2 weeks maximum). A Few More Details - Target annual base salary range: $80,000-120,000 (depending on experience and location) - Bonus eligible - Equity compensation eligible - Medical and life insurance - 401K match - Unlimited PTO - Flexibility to work from anywhere - Generous Aday credit allowance - Work from home stipend Aday is a direct-to-consumer brand with the aim to lift the standard for clothing through great design + a better supply chain. We’re a team of optimists (currently working remotely around the globe) and we’re dedicated to making positive changes in the world around us. We’re also pretty fun (if we do say so ourselves), and we strive to make each day interesting, challenging and rewarding. We’ve raised over $10m in venture capital and were named one of the Most Innovative Companies in the World by Fast Company. You can read more about us in places like Fast Company, Vogue, Refinery29 + Conde Nast Traveler (and many more). Why Aday? - We’re committed to building each other up, being there for our teammates, and we hold ourselves to the highest standards and values. For us, these are non-negotiable :) - We believe in flexibility and accountability. We encourage our teammates to manage their own schedules (an early bird working at 6am is just as awesome as a night owl working at 10pm—you get to choose), and to take time off whenever needed (we’ll share our favorite travel tips and adventures, too). We like to work hard and relax hard. - We are excited about the future of Aday and the future of each of our teammates. We are passionate about personal growth and we’re here to support each person in their journey, no matter what that looks like. - We know that diversity is what makes us great. We’re committed to diversity in all areas, and we believe that every person on our team has an important point of view that deserves to be heard, no matter the role or seniority.

• Build and maintain responsive websites and landing pages for ecommerce or SaaS campaigns. • Collaborate with AI tools (Claude, ChatGPT, GitHub Copilot, Microsoft Copilot) to generate code, content, and customer-facing assets. • Ensure sites are optimized for conversions, SEO, and mobile performance. • Connect websites to CRM platforms (HubSpot, Salesforce, Zoho, or similar). • Design and implement n8n workflows to automate lead capture, pipeline updates, and customer communications. • Maintain data integrity and compliance with GDPR/PDPA standards. • Automate personalized outreach campaigns via email, WhatsApp Business, or LinkedIn. • Use AI-driven content generation tools (Jasper AI, Copy.ai, Writer) to craft compelling customer engagement messages. • Monitor performance metrics and continuously optimize outreach workflows. • Work closely with marketing, sales, and product teams to align digital initiatives with business goals. • Provide technical support and training on automation tools.

• Manage day-to-day operations across two DTC brands, ensuring smooth order fulfillment and operational efficiency. • Monitor and manage inventory levels across warehouses to prevent stockouts and ensure adequate product availability. • Forecast reorder timelines and coordinate purchase orders with manufacturers in China. • Work closely with third-party logistics providers (3PLs) in China and the United States to ensure orders are shipped and delivered on time. • Track shipments, manage logistics timelines, and resolve any shipping delays or customs issues. • Negotiate with suppliers on pricing, minimum order quantities (MOQs), and production lead times. • Oversee customer support operations by managing two remote VAs responsible for handling customer inquiries. • Monitor returns, refunds, and fulfillment-related issues and ensure timely resolution. • Build and maintain operational dashboards or spreadsheets to track key metrics including stock levels, order fulfillment speed, and operational performance. • Provide weekly reporting on operational KPIs such as fulfillment timelines, support response times, inventory levels, and cash flow requirements for inventory purchasing. • Develop and document SOPs to improve operational efficiency and scalability as the business grows.

• Design and implement the company’s KPI framework to ensure all teams operate from a shared understanding of performance. • Define company-wide KPIs aligned to revenue, retention, contribution margin, and cash flow. • Establish a single source of truth across reporting systems. • Align marketing, retention, operations, CX, and finance around shared metrics. • Ensure every department understands how their actions impact company-level outcomes. • Develop predictive models for LTV, churn, CAC efficiency, inventory needs, and cash flow. • Identify leading indicators that signal performance shifts before they impact revenue. • Translate forecasts into actionable insights for department leaders. • Build early-warning systems for issues such as retention decline, rising refund rates, stockouts, and margin compression. • Lead weekly cross-functional KPI review meetings. • Work with department heads to track progress against performance targets. • Surface risks, trends, and opportunities through clear analytics. • Ensure action items from performance reviews are clearly defined and followed through. • Design measurement frameworks for marketing tests, pricing experiments, retention strategies, and offer changes. • Ensure experiments are evaluated with statistical rigor. • Provide clear readouts that guide scaling decisions. • Own and improve the company’s data stack (BI tools, data warehouse, integrations). • Improve reporting automation and data accuracy. • Reduce manual reporting processes. • Partner with operations and engineering teams to integrate real-time insights into workflows.