• Design and implement a Strategic Sales Plan outlining a methodical approach for calling on prospective accounts. • Develops, builds, and nurtures customer relationships with a focus on driving revenue growth for Kevin's Natural Foods and expanding ACV, average items, and promotions. • Travel to prospective customers to lead cuttings and sales presentations. • Hold regular status calls and face-to-face planning meetings with existing accounts to foster long term relationships and drive organic growth. • Participate in the planning and monitoring of promotional activity supporting Kevin’s Natural Foods programs. • Manages active trade, forecasting, and replenishment budgets to ensure efficient allocation of resources and alignment with sales and inventory goals. • Engage company resources in Marketing and Product Development effectively to meet sales objectives. • Keep a pulse on emerging trends, new products, and competition status. • Determine and codify sales targets based on the market opportunity and the company’s business objectives. • Assists in creating fully integrated trade plans with defined business objectives. • Influences demand planning processes to enhance forecasting accuracy. • Supports the development of a fully integrated sales plan for customers. • Attend trade shows and relevant customer meetings. • Support the Director in managing the external broker network. • Collaborates cross-functionally with marketing, supply chain, demand planning, finance, and category teams. • Work closely with brokers and distributors. • Other duties as assigned or necessary.

• Develop and implement effective sales strategies and plans • Identify and pursue new business opportunities • Build and maintain a sales pipeline • Conduct market research and competitive analysis • Actively engage channel partners and hold them accountable to sales targets • Maintain relationships with existing key customers • Prepare regular sales reports and provide accurate sales forecasts • Stay up to date with industry trends and conduct product presentations

• Assist in the onboarding process specifically by providing support, answering questions, and keeping Campus Managers on schedule. • Help train students and drive sales for the Campus Manager program. • Work on a small team with hundreds of collegiate entrepreneurs and a full-time team.

• Own the full sales cycle from market research and prospecting through discovery calls, proposal development, negotiation, and closing. • Build and manage a consistent pipeline through outbound prospecting and targeted lead generation. • Conduct discovery calls to understand client communication challenges and identify opportunities for PR engagement. • Present strategic recommendations and guide prospects toward project-based or retainer agreements. • Close smaller project deals during the ramp period while building opportunities for long-term client retainers. • Develop relationships that convert successful early engagements into larger annual agreements. • Maintain accurate documentation of outreach, pipeline activity, and deal progress within the CRM. • Set, track, and deliver against meaningful KPIs, including booked and completed discovery calls, qualified opportunities, projected pipeline value, and closed-won revenue. • Collaborate with leadership and internal teams to ensure smooth transition from sales to client delivery. • Participate in shadowing and knowledge transfer with senior team members during the onboarding phase. • Provide insights from the market that help refine positioning, messaging, and sales strategy.