• Lead Analytics Strategy and Client Impact • Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs • Design and implement measurement frameworks that align to media strategies, business objectives, and client goals • Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making • Translate complex data into clear, actionable insights that drive media performance and business outcomes • Confidently partner with clients in live discussions, clearly articulating findings, recommendations, and next steps • Own Advanced Analytics Execution • Build and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance data • Apply critical thinking to determine the right data sources, structures, and methodologies for each use case • Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks • Understand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrative • Own Reporting, Insights, and Data Integrity • Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools • Ensure accuracy, consistency, and integrity across analytics outputs • Troubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepancies • Maintain documentation of data sources, methodologies, and processes to support scalability and continuity • Collaborate and Improve Analytics Operations • Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies • Identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability • Contribute to the evolution of the analytics practice through shared learnings, best practices, and innovation • Support Team Growth (Future-State) • Collaborate with and support analysts through informal guidance, knowledge sharing, and feedback • Formal people management responsibilities may be introduced upon conversion to full-time, based on business needs and team structure.

• Ensure digital campaigns deliver on pace and according to insertion orders • Proactively optimize campaigns • Patient audience modeling and understanding of ICD 10 codes is a plus • Veeva Crossix DIFA and IQVIA Navigator platform knowledge is a plus

• Own the messaging and positioning of Arbiter’s enterprise products. • Develop clear Ideal Customer Profile and persona-specific narratives across payers and providers. • Lead analysis and category framing. • Develop battlecards, win/loss insights, and POVs that equip sales. • Build and maintain core sales assets, including pitch decks and one-pagers. • Own customer story development, including case studies and proof points. • Lead GTM and launch strategy for new products and partnerships. • Partner closely with Product, Engineering, Data, Sales, and Executive leadership.

• Lifecycle Program Development: Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Groups, Spaces, and Partner Hub, including cross-sell journeys that introduce users to additional Engine products at the right moment. • Customer Journey Design: Create delightful, data-informed user journeys that guide customers from initial signup through power user adoption. Balance product education with user value, and identify natural transition points where users are ready for deeper engagement across the broader Engine platform. • Experimentation: Build a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies. Use data to improve performance continuously. • Cross-Functional Partnership: Work closely with Product Managers and Product Leads to influence roadmaps based on customer feedback, usage data, and lifecycle performance. Own product outcome metrics jointly with Product. • Technical Execution: Build and manage campaigns in Customer.io, create audience segments in Looker/Snowflake, and ensure proper tracking and attribution in Salesforce. • Performance Analysis: Analyze cohort behavior, identify drop-off points, and translate data into actionable insights that improve product metrics (activation rate, feature adoption, retention). • Content & Messaging: Write compelling, on-brand emails and in-product messages that drive action. Maintain strong opinions on what makes customer communication effective. • Channel Strategy: Determine the right mix of email, in-product messaging, and other channels to reach users at the right moment with the right message.