New Engen, Inc.

• Write Performance-Driven Copy Across Channels • Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels. • Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional. • Concept High-Performing Social Creative • Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant. • Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals. • Adapt Seamlessly Across Brand Voices • Translate complex ideas and dramatically different brand personalities into clear, engaging copy. • Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards. • Craft Hooks, Messaging, and Calls-to-Action • Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance. • Apply audience psychology and direct-response principles to create copy that resonates and performs. • Collaborate Cross-Functionally to Develop Creative • Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life. • Contribute ideas that strengthen both the creative quality and performance of campaigns. • Stay Ahead of Trends and Emerging Formats • Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant. • Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online. • Optimize and Iterate Based on Performance Data • Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time. • Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs. • Maintain a High Editorial Standard • Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice. • Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work.

• Manage Creative Projects from Kickoff to Delivery • Drive Workflow Efficiency and Problem Solving • Facilitate Clear Cross-Functional Communication • Coordinate Team Resourcing and Task Management • Track Progress and Ensure Timely Delivery

• Develop performance-driven creative and messaging strategies and frameworks for clients across digital channels (e.g., FB, IG, TikTok, YouTube, Display, etc.). • Participate in client meetings as Donut’s in-house creative expert for assigned accounts. • Advise external client teams on media best practices, strategies, and ideas. • Manage launch pipeline for assigned clients with your media counterpart, including the completion and transfer of deliverables to clients in a timely manner. • Apply full-funnel thinking to increase click-through rates and conversion rates on ads and landing pages. • Synthesize consumer target’s mindsets, attitudes, and behaviors to inform strong creative development. • Partner with media counterparts to review creative performance and formulate strategies based on KPIs and client feedback. • Effectively brief and project manage assignments to team members within Asana and Slack. • Quality control exports to ensure creative standards are up to client expectations, brand guidelines, and deadlines. • Develop processes to ensure cross-functional collaboration and intra-marketing team success.

• Develop Insight-Driven Influencer Strategies • Translate client briefs into clear, actionable influencer strategies that align with business goals and campaign KPIs. • Build thoughtful plans that define creator mix, targeting, flighting, and testing approaches while balancing data-driven insights with creative, platform-native ideas. • Build Strategic Plans that Drive Performance • Design influencer programs that connect brand objectives with measurable outcomes. • Identify opportunities to optimize performance, improve efficiency, and drive stronger results across campaigns. • Partner Cross-Functionally to Bring Strategies to Life • Collaborate closely with sales, media, and execution teams to ensure strategies are actionable and set up for success. • Align on audience targeting, amplification approaches, and campaign execution to deliver cohesive, high-performing programs. • Support Pitches and Client Engagements • Contribute to pitch development by shaping strategic narratives and building clear, compelling recommendations. • Participate in client presentations, helping communicate strategy and respond to questions with confidence and clarity. • Leverage Insights and Trends to Inform Strategy • Stay ahead of social trends, platform updates, and the evolving creator landscape. • Use data, research, and tools to uncover insights, inform recommendations, and continuously strengthen strategic approaches. • Guide Testing, Optimization, and Performance Improvement • Help define testing frameworks and optimization plans that improve campaign outcomes over time. • Analyze performance and translate learnings into actionable recommendations that refine creator selection, content direction, and overall strategy.

• Own day-to-day management of affiliate and partner marketing programs, serving as the primary client contact • Guide clients through planning, execution, and optimization with a clear focus on performance outcomes • Build strong, trusted client relationships through consistent communication and thoughtful recommendations • Develop strategic roadmaps that align affiliate initiatives to client goals and business needs • Recruit, onboard, and test new affiliate and partner relationships to expand program reach and efficiency • Monitor pacing and performance, identifying opportunities to optimize partners, placements, and offers • Lead monthly reporting and performance reviews, translating data into clear insights and next steps • Oversee network setup, campaign compliance, and platform best practices • Partner with internal teams to ensure seamless execution and continuous improvement across programs • Provide day-to-day support, coaching, and performance guidance for one direct report.

• Own Payroll Execution and Oversight • Review and manage accurate, timely payroll processing across a growing, multi-state U.S. employee population, with exposure to global payroll coordination • Partner closely with senior payroll staff to review payroll runs, validate deductions, and ensure accuracy before and after processing • Act as a key link between Rippling and NetSuite, ensuring payroll data flows cleanly into financial systems • Investigate discrepancies, reconcile payroll activity, and explain variances clearly to Finance and People Ops partners • Work closely with Finance, People Ops, and external vendors to resolve payroll-related questions, support compliance needs, and improve coordination across payroll, benefits, and tax workflows • Collaborate with People Ops to address benefit-related discrepancies and improve controls • Own payroll reconciliations, investigations, and issue resolution, including payroll deductions, benefits, tax withholdings, and employee-level variances • Ensure payroll issues are identified, documented, and resolved rather than left unaddressed • Identify opportunities to improve payroll workflows, documentation, and system usage, particularly within Rippling • Partner with internal teams and vendor representatives to resolve system issues and contribute to future payroll system improvements as needed

• Lead Creator-First Program Execution • Manage day-to-day execution of a creator-focused affiliate and influencer program supporting a major retail partner. • Own operational workflows across creator onboarding, partner management, tracking, compliance, and campaign execution. • Translate client and retailer goals into clear execution plans, timelines, and deliverables. • Own Client & Creator Service • Serve as a primary point of contact for creator-related workflows, ensuring timely communication, clear expectations, and high-quality follow-through. • Partner closely with internal teams and external platforms to manage creator activity, approvals, and program needs. • Participate in client meetings and confidently present updates, insights, and recommendations. • Program Operations & Performance Support • Oversee tracking setup, reporting processes, and budget pacing tied to creator performance. • Monitor performance trends and surface insights related to creator impact, content effectiveness, and partner opportunities. • Ensure programs remain compliant with retailer, network, and platform requirements. • Grow Influencer & Affiliate Expertise • Stay current on creator commerce trends, influencer platforms, and affiliate best practices, particularly within retail and creator ecosystems. • Identify opportunities to improve processes, documentation, and workflows for creator programs. • Contribute proactively to a collaborative, fast-moving affiliate and influencer team environment.

• Own day-to-day management of affiliate and partner marketing programs, serving as the primary client contact • Guide clients through planning, execution, and optimization with a clear focus on performance outcomes • Build strong, trusted client relationships through consistent communication and thoughtful recommendations • Develop strategic roadmaps that align affiliate initiatives to client goals and business needs • Recruit, onboard, and test new affiliate and partner relationships to expand program reach and efficiency • Monitor pacing and performance, identifying opportunities to optimize partners, placements, and offers • Lead monthly reporting and performance reviews, translating data into clear insights and next steps • Oversee network setup, campaign compliance, and platform best practices • Partner with internal teams to ensure seamless execution and continuous improvement across programs • Provide day-to-day support, coaching, and performance guidance for one direct report

• Lead Analytics Strategy and Client Impact • Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs • Design and implement measurement frameworks that align to media strategies, business objectives, and client goals • Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making • Translate complex data into clear, actionable insights that drive media performance and business outcomes • Confidently partner with clients in live discussions, clearly articulating findings, recommendations, and next steps • Own Advanced Analytics Execution • Build and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance data • Apply critical thinking to determine the right data sources, structures, and methodologies for each use case • Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks • Understand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrative • Own Reporting, Insights, and Data Integrity • Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools • Ensure accuracy, consistency, and integrity across analytics outputs • Troubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepancies • Maintain documentation of data sources, methodologies, and processes to support scalability and continuity • Collaborate and Improve Analytics Operations • Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies • Identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability • Contribute to the evolution of the analytics practice through shared learnings, best practices, and innovation • Support Team Growth (Future-State) • Collaborate with and support analysts through informal guidance, knowledge sharing, and feedback • Formal people management responsibilities may be introduced upon conversion to full-time, based on business needs and team structure.

• Lead Analytics Strategy and Client Impact • Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs. • Design and implement measurement frameworks that align to media strategies, business objectives, and client goals. • Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making. • Translate complex data into clear, actionable insights that drive media performance and business outcomes. • Confidently partner with clients in live discussions, clearly articulating findings, recommendations, and next steps. • Own Advanced Analytics Execution • Build and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance data. • Apply critical thinking to determine the right data sources, structures, and methodologies for each use case. • Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks. • Understand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrative. • Own Reporting, Insights, and Data Integrity • Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools. • Ensure accuracy, consistency, and integrity across analytics outputs. • Troubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepancies. • Maintain documentation of data sources, methodologies, and processes to support scalability and continuity. • Collaborate and Improve Analytics Operations • Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies. • Identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability. • Contribute to the evolution of the analytics practice through shared learnings, best practices, and innovation. • Support Team Growth (Future-State) • Collaborate with and support analysts through informal guidance, knowledge sharing, and feedback. • Formal people management responsibilities may be introduced upon conversion to full-time, based on business needs and team structure.