• Leading the end to end strategic planning capability on your key client(s) as well as, ensuring all plans integrate seamlessly across every media channel type, including offline, online, upper-, mid-, and lower-funnel environments, advancing our strategic media capabilities across the broader team • Orchestrates the development of rigorously grounded, full-funnel strategic media plans that reflect a client's business strategy to build its brand and use the full breadth of media principles (reach, frequency, incrementality, diminishing returns, attention, etc) to advance its share/penetration and drive profitable growth. • Serve as the team’s most advanced educator and translator of media fundamentals, able to explain core planning concepts, such as audience architecture, media math, reach curves, investment allocation logic, channel roles, measurement frameworks, both to hands-on client practitioners and to VP+ executives. • Partner with communications planners as needed to ensure strategic alignment across audience, messages, and channels • Produce & templatize the core outputs of Tinuiti’s planning tool suite • Oversee training curriculum on uncovering consumer insights and translating them into ideas that address client challenges • C-Level partnership by contributing to Tinuiti’s solution capabilities and meeting the agency ROCK goals. • Be a critical stakeholder in the development of Tinuiti’s planning tool partners. • Evaluate and roadmap the further development of Tinuiti’s suite of tools • Leads consultancy opportunities focused on media mix and audience development • Creatively craft information into concise stories that engages, inspires, and motivates • Build trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc) • Partner with primary client POCs to help them steward media strategies and recommendations across their organizations while establishing credibility with VP+ stakeholders as well as other members of the IAT • Partner with Client Partners on account planning to identify media driven growth opportunities to increase client revenue growth • Instill a break-it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency

• Serve as the trusted strategic advisor to Product leadership • Prepare cases for the Nielsen Investment Committee approval and track execution • Collaborate with Product, Commercial, Customer Success to build financial models • Drive the financial plan and execution for Product, overseeing budgeting, forecasting • Support Commercial and Customer Success leaders to optimize salesforce effectiveness • Contribute to the Annual Operating Plan and long-range financial planning cycles • Proactively manage financial risks and opportunities across the P&L • Develop, manage, and defend complex financial models for capital investments • Provide regular financial governance and reporting

• Provides global financial planning leadership to strengthen Relief International’s budgeting quality, financial sustainability, and strategic decision-making. • Leads the design, quality assurance, and continuous improvement of proposal budgets, country master budgets, cost allocation methodologies, and funding projections across Relief International’s country operations. • Ensures financial planning supports informed decision-making, donor confidence, and organizational sustainability, while strengthening financial systems and practices across HQ and country teams. • Works with a high degree of autonomy, providing expert financial analysis and guidance across multiple countries, donors, and funding models. • Leads the development and application of standardized budgeting and financial planning tools. • Works closely with senior finance, grants, and program stakeholders. • Exercises professional judgment in complex, high-risk, and fast-changing operational contexts to identify financial risks, funding gaps, and strategic opportunities. • Accountable for the integrity, consistency, and reliability of financial planning outputs across multiple countries, donors, and funding modalities. • Provides authoritative financial guidance on complex, high-value, and high-risk proposal budgets and budget modifications. • Collaborates with Program Development, Grants, and Finance teams to develop high-quality cost proposals aligned with project objectives and RI financial strategy. • Acts as a focal point between HQ Finance, Program Development, Grants, and Country Offices on budgeting and financial planning matters.

• Own channel and customer-level profitability and partner with Sales to deliver revenue and margin targets • Build, maintain and improve customer P&Ls and performance scorecards. Build dashboards and reporting for trade, customer margin, price volume mix, and forecast accuracy • Lead monthly business reviews with Sales and Finance, highlighting performance drivers, risks, opportunities, and recommended actions • Provide Commercial Finance leadership on annual planning, quarterly reforecasts, and long-range plans, including development and tracking of key financial KPIs (e.g. customer and product category growth, trade efficiency targets) • Partner with Sales Planning, Customer Development, E-Commerce, Marketing, Demand Planning to align sales forecasts and support the S&OP process. • Pressure-test forecast assumptions and on distribution, velocity, promotion, and innovation • Collaborate with RGM on price/pack strategy and elasticity insights and how they impact our forecasts • Partner with Trade Planning and Accounting on trade accruals, variance analysis, and sales finance reporting deliverables • Identify and reduce profit leakage from trade efficiency and deduction issues • Partner with Marketing on evaluating Marketing initiative effectiveness, ROI and impact on sales forecasts • Partner with E-Commerce team on sales drivers, advertising spend and CAC, and impact on sales forecasts • Evolve and implement scalable FP&A processes and tools to enhance data accuracy, streamline reporting, and improve the overall quality and speed of financial analysis. • Translate complex data into clear, actionable recommendations for cross-functional and executive audiences