• Build and scale the entire ambassador program from practically zero to nationwide. • Recruit top-tier ambassadors across major universities using social channels, student org networks, influencer outreach, campus partnerships, and in-person activation. • Travel (as needed) to major campuses to launch programs, run activations, test playbooks, and measure results. • Recruit high-quality ambassadors across top universities through social channels, student orgs, influencer outreach, physical presence, and campus partnerships. • Lead on-campus and digital strategies to drive massive student signups (QR code campaigns, tabling kits, club partnerships, dorm outreach, etc.). • Design high-conversion strategies, assets, challenges, and incentives to help ambassadors maximize student signups. • Build an engaged ambassador community (Slack/Discord) with weekly touchpoints, leaderboards, competitions, and spotlights. • Manage weekly growth experiments across campuses and use data to iterate.

• Lead end-to-end enablement for product launches and GTM initiatives, translating product releases into sales-ready training and content • Develop comprehensive product enablement assets: pitch decks, demo guides, battle cards, objection handlers, and competitive intelligence • Create and maintain product playbooks codifying winning sales strategies across solutions, personas, industries, and deal types • Facilitate engaging product training (bootcamps, certifications, demo clinics) that build seller confidence and product fluency • Contribute to new hire onboarding by developing product-focused curriculum, training modules, and certification content • Build scalable enablement assets (e-learning, microlearning, videos, assessments) using modern instructional design principles • Manage enablement content lifecycle within LMS and sales enablement platforms, ensuring accessibility and relevance • Partner with Sales, Marketing, Product, and subject matter experts to create high-quality, sales-ready content • Leverage LMS analytics, Salesforce/Domo data, and performance metrics to measure program effectiveness and demonstrate enablement ROI • Partner with Revenue Operations to analyze product attach rates, win/loss data, and deal velocity to identify enablement gaps • Build strong cross-functional partnerships with Product, Marketing, Sales Leadership, and Revenue Operations

• Support the execution of product marketing initiatives related to our QBO integration, in alignment with agreed global and regional GTM strategies. • Develop a strong understanding of customer pain points and use cases within the North American market to inform messaging and positioning. • Contribute to the rollout of product launches by preparing content and assets that clearly articulate customer value. • Partner with Marketing teams to help shape campaign messaging, value propositions, and audience targeting. • Create use-case-led narratives and content that support demand generation and conversion. • Provide product messaging, market insights, and proof points to support top- and mid-funnel activities. • Help maintain and optimise our presence on third-party review platforms (e.g. G2, Capterra). • Collaborate with Digital and PLG teams to support improvements to the free trial experience, including onboarding content and in-app communications. • Analyse trial performance data and contribute ideas for messaging or content improvements to support conversion. • Develop and maintain enablement assets such as pitch decks, battle cards, and product collateral. • Support trial-to-paid handover through clear, consistent messaging around value and differentiation. • Monitor competitor positioning and contribute to regular competitive updates and materials. • Assist with maintaining product marketing tools and AI-supported enablement resources.

• Coordinate product launch messaging and releases, ensuring all GTM teams (Sales, Success, Support) are enabled with the right messaging and materials. • Translate technical capabilities from product (via PRDs or other documentation) into clear, benefit-driven narratives that resonate with SaaS, Gaming, and Mobile App audiences. • Create pitch decks, one pagers, and battlecards that help GTM teams navigate technical discussions with confidence. • Comfortable presenting and conducting training in large forums, including in all-company meetings. • Track competitor development updates and developer trends to ensure FastSpring remains competitive in its market position. • Using your coding skills (HTML/CSS/JS) to build POC examples of how FastSpring’s systems can support unique use cases (e.g., a gaming web store or SaaS checkout flow). • Execute on strategy for FastSpring’s Developer Relations program, ensuring a consistent stream of content and resources that empower the FastSpring developer community. • Write technical documentation and developer-centric content including API tutorials, integration guides, and technical blog posts