• Lead U.S. downstream marketing strategy and execution for PolyNovo’s outpatient-focused wound care portfolio • Drive adoption, utilization, and market expansion across key outpatient care settings including wound care centers, physician offices, ASCs, and office-based procedural environments • Serve as the commercial voice of the customer, translating clinical value, reimbursement dynamics, and competitive insights into compelling positioning, messaging, campaigns, and sales enablement that directly impact revenue growth • Work cross-functionally with Sales, Medical Affairs, Market Access, Clinical, and Global Marketing partners to ensure strong execution across the full product lifecycle • Define positioning, value propositions, and messaging tailored to outpatient care settings • Support new product launches, line extensions, and indication expansion relevant to outpatient use • Develop and execute integrated marketing campaigns to drive awareness, trial, and adoption • Partner with Sales to translate strategy into field-ready tools, including: Sales decks & leave-behinds, Case studies and clinical storytelling, Objection handling and competitive positioning • Support national, regional, and local programs that accelerate outpatient growth • Monitor competitive activity and proactively evolve messaging and strategy • Partner with Market Access to ensure clear reimbursement positioning • Translate complex reimbursement pathways into simple, actionable field tools • Support educational efforts related to coverage, coding, and payment in outpatient settings • Align U.S. execution with global brand strategy while tailoring for local market needs • Contribute to annual marketing planning, budgeting, and performance measurement.

• Build and scale the entire ambassador program from practically zero to nationwide. • Recruit top-tier ambassadors across major universities using social channels, student org networks, influencer outreach, campus partnerships, and in-person activation. • Travel (as needed) to major campuses to launch programs, run activations, test playbooks, and measure results. • Recruit high-quality ambassadors across top universities through social channels, student orgs, influencer outreach, physical presence, and campus partnerships. • Lead on-campus and digital strategies to drive massive student signups (QR code campaigns, tabling kits, club partnerships, dorm outreach, etc.). • Design high-conversion strategies, assets, challenges, and incentives to help ambassadors maximize student signups. • Build an engaged ambassador community (Slack/Discord) with weekly touchpoints, leaderboards, competitions, and spotlights. • Manage weekly growth experiments across campuses and use data to iterate.

• Lead end-to-end enablement for product launches and GTM initiatives, translating product releases into sales-ready training and content • Develop comprehensive product enablement assets: pitch decks, demo guides, battle cards, objection handlers, and competitive intelligence • Create and maintain product playbooks codifying winning sales strategies across solutions, personas, industries, and deal types • Facilitate engaging product training (bootcamps, certifications, demo clinics) that build seller confidence and product fluency • Contribute to new hire onboarding by developing product-focused curriculum, training modules, and certification content • Build scalable enablement assets (e-learning, microlearning, videos, assessments) using modern instructional design principles • Manage enablement content lifecycle within LMS and sales enablement platforms, ensuring accessibility and relevance • Partner with Sales, Marketing, Product, and subject matter experts to create high-quality, sales-ready content • Leverage LMS analytics, Salesforce/Domo data, and performance metrics to measure program effectiveness and demonstrate enablement ROI • Partner with Revenue Operations to analyze product attach rates, win/loss data, and deal velocity to identify enablement gaps • Build strong cross-functional partnerships with Product, Marketing, Sales Leadership, and Revenue Operations

• Support the execution of product marketing initiatives related to our QBO integration, in alignment with agreed global and regional GTM strategies. • Develop a strong understanding of customer pain points and use cases within the North American market to inform messaging and positioning. • Contribute to the rollout of product launches by preparing content and assets that clearly articulate customer value. • Partner with Marketing teams to help shape campaign messaging, value propositions, and audience targeting. • Create use-case-led narratives and content that support demand generation and conversion. • Provide product messaging, market insights, and proof points to support top- and mid-funnel activities. • Help maintain and optimise our presence on third-party review platforms (e.g. G2, Capterra). • Collaborate with Digital and PLG teams to support improvements to the free trial experience, including onboarding content and in-app communications. • Analyse trial performance data and contribute ideas for messaging or content improvements to support conversion. • Develop and maintain enablement assets such as pitch decks, battle cards, and product collateral. • Support trial-to-paid handover through clear, consistent messaging around value and differentiation. • Monitor competitor positioning and contribute to regular competitive updates and materials. • Assist with maintaining product marketing tools and AI-supported enablement resources.