Role Description We’re looking for a Senior Social Media Manager who doesn’t just “run accounts” — you build brands, lead teams, shape messaging, and turn social into a scalable growth channel. The Senior Social Media Manager will own the entire social ecosystem at Larine — strategy, execution, team building, creator partnerships, brand voice, internal messaging, and performance optimization. You’ll be responsible for transforming social into a structured, scalable content machine that drives awareness, trust, and revenue. This is a leadership role for someone who understands branding at a deep level, knows how to work with creators, and can build both systems and people. - Social Strategy & Execution - Develop and execute a multi-platform social strategy (TikTok, Instagram, YouTube Shorts, etc.) - Build monthly and quarterly content roadmaps aligned with product launches and campaigns - Oversee daily posting, scheduling, engagement, and optimization - Turn performance data into actionable content pivots - Brand Voice & Internal Messaging - Define and protect Larine’s voice across all social platforms - Translate complex oral health science into clear, relatable messaging - Create internal brand messaging frameworks for creators and team members - Ensure consistency across ads, organic content, influencers, and product education - Creator & Influencer Leadership - Develop and scale a structured creator program - Write briefs that actually inspire strong performance - Build long-term creator relationships, not one-off transactions - Review UGC and refine it to maximize hooks, clarity, and conversions - Collaborate closely with paid media to identify winning creatives - Team Building & Systems - Build and manage the social team (in-house and/or freelance) - Create SOPs for content production, editing, publishing, and reporting - Implement workflow systems to scale content output - Train junior team members and creators on brand voice and messaging - Performance & Growth - Track KPIs: engagement, retention, saves, shares, click-through, revenue attribution - Identify repeatable content formats and double down on winners - Partner with paid media to turn organic winners into scalable ads - Drive measurable growth in followers, community engagement, and revenue Qualifications - 3–5 years of experience managing social media for DTC, ecommerce, or consumer brands - Proven experience growing Instagram, TikTok, and short-form video platforms - Experience working with UGC creators and influencers - Strong understanding of short-form content strategy (hooks, storytelling, retention) - Ability to plan and execute monthly content calendars and campaign launches - Comfortable analyzing social performance metrics (engagement rate, watch time, saves, shares, CTR) - Ability to identify winning content formats and iterate quickly - Experience collaborating with paid media teams to turn organic content into ads - Strong copywriting and storytelling skills - Ability to translate complex topics into clear, engaging content - Experience maintaining consistent brand voice across platforms - Ability to provide clear creative direction and feedback on content Benefits - Full-time - Competitive Salary in USD - Work From Anywhere

• Execute account-based marketing programs targeting a defined set of Enterprise and Strategic accounts. • Design and coordinate 1:1 and 1:few ABM plays that engage key decision-makers and buying groups. • Partner with Sales to support account plans, opportunity progression, and executive engagement. • Develop personalized messaging, value narratives, and content experiences tailored to enterprise stakeholders. • Execute multi-channel ABM campaigns across LinkedIn, email, paid media, content hubs, direct mail, and events. • Support high-touch executive engagement initiatives including curated dinners, events, and account-specific experiences. • Conduct account research to identify buying group members, whitespace opportunities, and engagement signals. • Monitor account engagement, campaign performance, and pipeline impact across the target account portfolio. • Test new ABM approaches and engagement tactics to improve program effectiveness.

• Help **design and operationalize an agentic marketing delivery model** across the agency. • Evaluate, select, and implement **AI tools, agents, and workflow automations** across marketing services. • Build **scalable SOPs, internal playbooks, and QA frameworks** for AI-enabled marketing workflows. • Identify opportunities where AI can **increase speed, efficiency, and output quality** across marketing operations. • Train and upskill internal teams on **AI tools, automation systems, and new workflows**. • Partner with leadership on **offer development, service packaging, and AI-driven delivery strategies**. • Ensure strong **team adoption and operational integration** of new systems. • Bridge **strategy, execution, and internal enablement** across marketing and delivery teams. • Maintain strong **human oversight, brand quality, and client-facing excellence** in all AI-supported workflows.

Regional Leasing & Marketing Manager - Austin Market About Elmington Living Elmington Living is a premier property management company based in Nashville, TN. Through managing all of Elmington’s 70+ affordable and conventional owned assets, Elmington Living is committed to providing an unrivaled community experience for residents across the US. Elmington Living specializes in managing multi-family communities through outstanding on-site management and maintenance teams. Position Summary The Regional Leasing & Marketing Manager is responsible for executing property-level marketing plans; ensuring marketing tools, programs, and services are properly deployed to drive qualified leads, leases, and occupancy growth. This role oversees the implementation and day-to-day utilization of marketing-supported products and services at the property level. You will act as the primary point of contact between on-site teams and marketing leadership, addressing implementation issues, ensuring adherence to company standards, and reinforcing established marketing guidelines and procedures. Essential Job Functions - Partner with the Director of Marketing to deploy and optimize marketing strategies that support on-site teams and improve traffic and leasing performance. - Conduct on-site visits to ensure effective execution of marketing strategies, collaborate with property teams, and recommend tactical improvements. - Manage project timelines, maintain stakeholder alignment, and ensure work is completed on time and in line with quality requirements. - Act as the marketing liaison between properties and onsite teams to support execution and alignment. - Track and analyze marketing performance metrics for assigned properties and identify opportunities to improve outcomes. - Manage project budgets for assigned properties. - Monitor/track internet listings for assigned portfolio. - Create and implement sales training for leasing team members within assigned portfolio. - Administer mystery shopping program including providing coaching needed for improved results. Education and Experience - Bachelor’s degree in marketing, advertising, communications, public relations, journalism, English, or another related field is preferred. - Two or three years of experience in direct real estate multifamily marketing within the property management industry. Skills and Requirements - Proven ability to deliver marketing projects on time and at a high standard - Strong understanding of branding and marketing tactics across print and digital channels. - Knowledge of advertising options and how to select the right channel for the message. - Comfortable managing multiple priorities in a fast-paced environment with strong attention to detail. - Flexible and adaptable, able to pivot quickly as priorities shift. - Working knowledge of SEO/SEM and performance-based marketing metrics. - Strong organizational, analytical, and problem-solving skills. - Confident, outgoing communicator who builds rapport easily with teams and stakeholders. - Passionate about using technology and data to improve efficiency and drive ROI. - Self-motivated and able to work independently while collaborating effectively with a team. - Excellent written and verbal communication skills. - Solid understanding of property management industry trends and marketing best practices. - Customer-focused mindset with strong interpersonal skills. - Proactive, entrepreneurial attitude with a desire to learn and grow. Travel    •  Approximately 35% travel required to assigned portfolio. Physical Demands/Work Environment - Frequently sit, stand and walk - Regularly required to talk or hear - Frequently required to use hands or fingers to handle or feel objects, tools or controls - Occasionally required to climb or balance, stoop, kneel, crouch or crawl - Occasionally lift and/or move up to 25 pounds - Vision abilities to include close vision, distance vision, peripheral vision and the ability to adjust focus - The noise level in the work environment is usually moderate - Temperature in the workplace is typically moderate The Elmington Experience Elmington is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Elmington makes hiring decisions based solely on qualifications, merit, and business needs at the time.