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Senior Social Media Manager
Location
Worldwide
Posted
101 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Senior Social Media Manager
Paired
Role Description We’re looking for a Senior Social Media Manager who doesn’t just “run accounts” — you build brands, lead teams, shape messaging, and turn social into a scalable growth channel. The Senior Social Media Manager will own the entire social ecosystem at Larine — strategy, execution, team building, creator partnerships, brand voice, internal messaging, and performance optimization. You’ll be responsible for transforming social into a structured, scalable content machine that drives awareness, trust, and revenue. This is a leadership role for someone who understands branding at a deep level, knows how to work with creators, and can build both systems and people. - Social Strategy & Execution - Develop and execute a multi-platform social strategy (TikTok, Instagram, YouTube Shorts, etc.) - Build monthly and quarterly content roadmaps aligned with product launches and campaigns - Oversee daily posting, scheduling, engagement, and optimization - Turn performance data into actionable content pivots - Brand Voice & Internal Messaging - Define and protect Larine’s voice across all social platforms - Translate complex oral health science into clear, relatable messaging - Create internal brand messaging frameworks for creators and team members - Ensure consistency across ads, organic content, influencers, and product education - Creator & Influencer Leadership - Develop and scale a structured creator program - Write briefs that actually inspire strong performance - Build long-term creator relationships, not one-off transactions - Review UGC and refine it to maximize hooks, clarity, and conversions - Collaborate closely with paid media to identify winning creatives - Team Building & Systems - Build and manage the social team (in-house and/or freelance) - Create SOPs for content production, editing, publishing, and reporting - Implement workflow systems to scale content output - Train junior team members and creators on brand voice and messaging - Performance & Growth - Track KPIs: engagement, retention, saves, shares, click-through, revenue attribution - Identify repeatable content formats and double down on winners - Partner with paid media to turn organic winners into scalable ads - Drive measurable growth in followers, community engagement, and revenue Qualifications - 3–5 years of experience managing social media for DTC, ecommerce, or consumer brands - Proven experience growing Instagram, TikTok, and short-form video platforms - Experience working with UGC creators and influencers - Strong understanding of short-form content strategy (hooks, storytelling, retention) - Ability to plan and execute monthly content calendars and campaign launches - Comfortable analyzing social performance metrics (engagement rate, watch time, saves, shares, CTR) - Ability to identify winning content formats and iterate quickly - Experience collaborating with paid media teams to turn organic content into ads - Strong copywriting and storytelling skills - Ability to translate complex topics into clear, engaging content - Experience maintaining consistent brand voice across platforms - Ability to provide clear creative direction and feedback on content Benefits - Full-time - Competitive Salary in USD - Work From Anywhere
Job Requirements
- 3–5 years of experience managing social media for DTC, ecommerce, or consumer brands
- Proven experience growing Instagram, TikTok, and short-form video platforms
- Experience working with UGC creators and influencers
- Strong understanding of short-form content strategy (hooks, storytelling, retention)
- Ability to plan and execute monthly content calendars and campaign launches
- Comfortable analyzing social performance metrics (engagement rate, watch time, saves, shares, CTR)
- Ability to identify winning content formats and iterate quickly
- Experience collaborating with paid media teams to turn organic content into ads
- Strong copywriting and storytelling skills
- Ability to translate complex topics into clear, engaging content
- Experience maintaining consistent brand voice across platforms
- Ability to provide clear creative direction and feedback on content
Benefits
- Full-time
- Competitive Salary in USD
- Work From Anywhere
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