• Write compelling blog posts and website content • Produce original social media content • Continuously refine content pillars • Identify key SEO strategies • Assist in analyzing and optimizing the website funnel

• Writing email, website, advertising, and social media copy to achieve direct response campaign objectives including direct donations, engagement, list growth, and cultivation; • Working with client teams to develop and maintain compelling, authentic voice for world-changing nonprofit leaders, Democratic elected officials and political challengers; • Collaborating with client teams to understand and address client goals, messaging, strategy, and feedback on all copy; • Participating in internal meetings, as necessary.

• Lead and elevate our high-performing strategic content team, enabling them to drive organizational growth through strategic vision and execution excellence • Directly manage 4 strategic content professionals, providing mentorship, career development, and performance management • Conduct regular one-on-ones, performance reviews, and goal-setting sessions with each direct report • Guide team strategic direction and provide final approval on major initiatives while empowering team members to own creative vision and content strategy execution • Remove organizational barriers and secure resources needed for team success • Lead team meetings, facilitate strategic planning sessions, and ensure optimal team collaboration • Protect team focus and creative autonomy while facilitating cross-functional partnerships • Enable team collaboration with sales leadership to create conversion-focused content that drives deal progression • Guide content performance analysis and optimization strategies to improve messaging effectiveness and ROI • Oversee strategic partnerships with external agencies, establishing quality standards for tactical content production • Guide AI tool implementation and process scaling while maintaining team ownership of creative decisions

• Lead the development of launch-ready education materials across global markets, ensuring consistency, accuracy, and retailer relevance. • Create shade matching tools, undertone guidance, and comparison charts tailored for in-store and digital education environments. • Develop retailer-specific training documents, including sell-in guides, quick reference tools, and certification materials. • Build LMS modules, certification quizzes, and assessment content aligned to retailer education standards. • Partner with Creative and Marketing teams to write educational video scripts, application walkthroughs, and product storytelling content. • Write clear, expert-level product education scripts covering application techniques, shade guidance, and key selling points. • Develop retailer-facing FAQs, objection handling, and troubleshooting guides. • Create social-first and video-forward education content that supports both retail and brand-owned channels. • Ensure all education materials reflect ILIA’s clean beauty positioning, inclusive shade philosophy, and prestige standards. • Independently manage education timelines and deliverables across multiple launches and initiatives. • Coordinate with external vendors (video production, graphic design, LMS partners) to execute education assets on schedule. • Maintain and organize the global education asset library and digital training resources.