ILIA Beauty

• Develop product launch presentation decks and training materials • Create product one-pagers, sell sheets, and educational resources • Design in-store educational tools and materials • Build a cohesive product education ecosystem across channels • Write scripts for educational video content • Develop training materials for retail partners • Create shade matching guides and application technique resources • Author product knowledge documents, FAQs, and supporting content • Customize training decks and materials by retailer • Adapt content for regional and market-specific needs • Develop retailer launch kits and supporting assets • Build competitive positioning and comparison tools • Design application cards and technique guides • Create shade storytelling materials and merchandising tools • Develop educational posters, counter cards, and print assets • Build digital assets for e-learning platforms • Update and maintain existing education materials • Respond to retailer education needs and requests • Develop seasonal and promotional training content • Support field teams with tailored training resources • Create certification program content and learning modules • Develop assessments, quizzes, and test questions • Design certification certificates and digital badges • Build training workshops and certification presentations • Track completion and manage recertification processes

• Serve as a day-to-day point of contact for retailer-facing marketing requests, managing ad hoc needs, troubleshooting issues, and ensuring timely follow-ups across internal and external partners • Own end-to-end PDP and digital asset execution for all launches and optimizations across key retail partners, including copy briefing, asset coordination, and submission via retailer systems (PXM, PIM, etc.) • Manage all supporting digital assets (imagery, video, UGC, swatches, alt assets), ensuring accuracy and completeness through post-launch QA and retailer follow-ups • Lead cross-functional coordination across Creative, Social, Sales, and Ecomm teams to deliver assets on time and aligned to retailer requirements. • Support and execute product review programs and syndication efforts (e.g., PinchMe, PowerReviews) • Maintain retailer marketing calendars and track brand exposure across channels (site, email, social, app) • Support ongoing retailer needs including marketing requests, sampling/gratis, and campaign execution, ensuring timely responses in a fast-paced environment • Drive field tool briefs and execution for in-store activations and key campaigns • Track and report on retailer exposure and performance across North America and international markets

• Lead the development of launch-ready education materials across global markets, ensuring consistency, accuracy, and retailer relevance. • Create shade matching tools, undertone guidance, and comparison charts tailored for in-store and digital education environments. • Develop retailer-specific training documents, including sell-in guides, quick reference tools, and certification materials. • Build LMS modules, certification quizzes, and assessment content aligned to retailer education standards. • Partner with Creative and Marketing teams to write educational video scripts, application walkthroughs, and product storytelling content. • Write clear, expert-level product education scripts covering application techniques, shade guidance, and key selling points. • Develop retailer-facing FAQs, objection handling, and troubleshooting guides. • Create social-first and video-forward education content that supports both retail and brand-owned channels. • Ensure all education materials reflect ILIA’s clean beauty positioning, inclusive shade philosophy, and prestige standards. • Independently manage education timelines and deliverables across multiple launches and initiatives. • Coordinate with external vendors (video production, graphic design, LMS partners) to execute education assets on schedule. • Maintain and organize the global education asset library and digital training resources.