• Lead and elevate our high-performing strategic content team, enabling them to drive organizational growth through strategic vision and execution excellence • Directly manage 4 strategic content professionals, providing mentorship, career development, and performance management • Conduct regular one-on-ones, performance reviews, and goal-setting sessions with each direct report • Guide team strategic direction and provide final approval on major initiatives while empowering team members to own creative vision and content strategy execution • Remove organizational barriers and secure resources needed for team success • Lead team meetings, facilitate strategic planning sessions, and ensure optimal team collaboration • Protect team focus and creative autonomy while facilitating cross-functional partnerships • Enable team collaboration with sales leadership to create conversion-focused content that drives deal progression • Guide content performance analysis and optimization strategies to improve messaging effectiveness and ROI • Oversee strategic partnerships with external agencies, establishing quality standards for tactical content production • Guide AI tool implementation and process scaling while maintaining team ownership of creative decisions

• Lead the development of launch-ready education materials across global markets, ensuring consistency, accuracy, and retailer relevance. • Create shade matching tools, undertone guidance, and comparison charts tailored for in-store and digital education environments. • Develop retailer-specific training documents, including sell-in guides, quick reference tools, and certification materials. • Build LMS modules, certification quizzes, and assessment content aligned to retailer education standards. • Partner with Creative and Marketing teams to write educational video scripts, application walkthroughs, and product storytelling content. • Write clear, expert-level product education scripts covering application techniques, shade guidance, and key selling points. • Develop retailer-facing FAQs, objection handling, and troubleshooting guides. • Create social-first and video-forward education content that supports both retail and brand-owned channels. • Ensure all education materials reflect ILIA’s clean beauty positioning, inclusive shade philosophy, and prestige standards. • Independently manage education timelines and deliverables across multiple launches and initiatives. • Coordinate with external vendors (video production, graphic design, LMS partners) to execute education assets on schedule. • Maintain and organize the global education asset library and digital training resources.

• Content Development • Draft three (3) PSA scripts (30 seconds each) in Filipino • Collaborate with NP, UNFPA, and relevant technical experts (GBV, SRHR, MHPSS) • Lead recording, voice direction, and audio production • Ensure accurate translation and contextualization into local languages • Coordination with NP for quality assurance

• Produce high-quality content across formats: written pieces, social posts, short-form video, email content, and educational assets that earn attention through strong hooks, clear structure, and tangible value. • Design content for readability and engagement with scannable layouts, logical flow, and purposeful pacing that people actually finish and remember. • Translate complex energy market concepts into simple, credible explanations without oversimplifying, especially for brokers and partners. • Use AI tools for first drafts, research, restructuring, and repurposing, applying judgement and editing to ensure output meets tem's quality and tone standards. • Maintain a steady publishing rhythm with personal accountability for delivery, focusing on depth over noise. • Create clear, credible content that helps brokers understand and explain tem, turning product updates into simple, usable explanations. • Adapt content for different contexts without diluting its core idea or clarity. • Pay close attention to how content is received (what gets read, shared, referenced, or ignored) and adjust tone, format, and structure based on real engagement signals. • Learn by shipping and refining rather than over-planning, keeping notes on what works for your own practice. • Work closely with Product Marketing when translating technical changes into plain language.