• Develop the overall go-to-market strategy • Create positioning and messaging • Ensure teams are aligned for successful lead conversion in the government context • Drive positioning and messaging that is targeted based on customer-vetted value proposition to support both product development and marketing campaigns • Maintain and prioritize a collateral backlog with vetted user stories and value propositions

• Lead Saltbox’s paid acquisition strategy across Google, Meta, and emerging channels (Reddit, YouTube, influencer, etc.) • Manage media agencies and vendors, optimizing for CAC, LTV, and ROI • Build dynamic segmentation strategies using 1P data, lookalikes, and intent signals • Rapidly test creative variations, audience cohorts, and messaging to increase efficiency • Lead Saltbox’s exploration and implementation of AI in growth marketing workflows • Use generative AI tools (e.g., ChatGPT, Claude, Jasper) to 10x content production for landing pages, outbound email copy, ad creative, and localized campaigns • Implement and iterate on AI SDR and outbound tools (e.g., Smartlead, Instantly, Clay, PhantomBuster) to unlock scalable prospecting and lead nurturing • Build or collaborate on lightweight automation workflows for campaign personalization at scale • Own CRO strategy across our website and landing pages—using heatmaps, analytics, and AI-driven testing platforms • Personalize site experience using geo-data, UTM segmentation, and firmographics • Design and run A/B tests across key conversion points: demo forms, CTAs, creative formats, etc. • Partner with Demand Gen to optimize lifecycle nurture journeys across email, SMS, and in-product touchpoints • Lead outbound growth motions through AI-assisted research and targeting, in collaboration with RevOps and Sales • Build influencer, referral, and affiliate strategies that extend reach in key local markets and niches • Build and own a structured experimentation roadmap—prioritizing high-impact tests across SEO, outbound, social, lifecycle, and referral • Develop a clear learning agenda, structured reporting, and agile test-and-learn systems • Collaborate with Community and Field Marketing to support local activation and city-by-city GTM strategies • Optimize channel mix by geography—leveraging local insights to tailor messaging and targeting • Partner with Growth Ops to build actionable dashboards for CAC, LTV, funnel performance, and campaign ROI • Drive martech innovation, including AI integrations and automation tools that streamline operations and unlock scale • Mentor and develop junior growth marketers or agency partners • Partner cross-functionally with content, demand gen, community, product, and sales • Operate both strategically and tactically—balancing vision-setting with day-to-day ownership of campaign execution

Panorama is looking for a Product Marketing Manager to join our Marketing team. Reporting into the VP of Product Marketing, you will be the bridge and translator between what we build (Product) and how we sell (Sales/Marketing/CS/Partners). You will thrive here if you are an endless problem solver, a cross-functional communicator, and a curious marketer-technologist who can articulate and simplify value – and measure how your products drive business growth.  Key Responsibilities GTM & Launch Management - Execute Product Launches: Lead the end-to-end execution of product releases, managing the cross-functional GTM motion to ensure all internal teams are prepared and aligned. - Product/SKU Ownership: Take ownership of a specific product SKU(s), managing its lifecycle from initial positioning to ongoing market success, helping us grow net new acquisition and client expansion.  - Measurement: Work with rev and marketing ops to create product scorecards and clear business KPIs on how our products drive net new acquisition, expansion and retention.  Messaging & Content Creation - Develop Core Messaging: Draft value propositions, positioning statements, and differentiated messaging that resonate with key market segments and buyers.  - AI Translation: Distill complex AI topics and features into clear, benefit-driven language to drive Panorama’s credibility and trust as the AI partner of choice.  - Product Content & Collateral: Create “lightbulb” moments by creating content that makes our products easier to buy and understand, leading copy and ideation for product one-pagers, product page copy, and product videos, and working with content and demand on guides, webinars and presentation support.  GTM Enablement - Develop Sales Tools to Win: Build the "toolbelt" for our field and partner teams, including pitch decks, talk tracks, battlecards, and ROI calculators. - Internal Training: Support the training of Sales and Success teams on new features, ensuring they can articulate product value and handle common objections. - Feedback Loop: Act as a liaison between the field, customers and Product teams, gathering feedback from the market and customers to help inform future product roadmaps. Market & Competitive Intelligence - Customer Insight: Conduct interviews and research to deeply understand the "jobs to be done" for our various personas (Superintendents, Principals, Teachers) and support customer advocacy and voice of the customer.  - Competitive Tracking: Monitor competitor moves and industry trends, providing the team with concise summaries of how Panorama stays ahead.

• The Product Marketing Manager (PMM) is the bridge between our product teams and the market. • Responsible for translating product features into clear customer value, ensuring market readiness for all new releases, and enabling our customer-facing teams. • Executes the core positioning and messaging for our portfolio, ensuring tactical clarity and consistency across all channels to drive immediate adoption and product understanding. • Owns the tactical creation of clear, concise messaging that translates technical product features into quantifiable customer benefits and compelling value propositions. • Ensures all marketing and sales materials are updated and ready for deployment in support of product releases. • Executes and coordinates all cross-functional activities necessary to support successful product and feature releases. • Monitors initial adoption and usage metrics post-launch, providing actionable feedback to Product and Sales teams.