• Own the product positioning, segmentation, and messaging for Jimdo’s product suite, ensuring clarity, consistency, and alignment across all touchpoints. • Define and maintain value propositions grounded in customer Jobs-to-be-Done and real outcomes, not internal assumptions. • Create, maintain, and socialize messaging frameworks used across website, lifecycle, acquisition, and internal enablement. • Lead go-to-market (GTM) strategy for new products, major features, pricing, and packaging changes. • Define target segments, rollout plans, success metrics, and GTM readiness requirements to ensure adoption, not just awareness. • Translate customer research, market trends, and competitive analysis into clear, differentiated positioning and GTM decisions. • Build alignment across Product, Growth, Lifecycle, Brand, and Creative teams to ensure narrative clarity and internal confidence. • Deliver enablement assets like launch briefs, narrative decks, explainer content, and FAQs that empower internal teams to execute effectively. • Guide messaging implementation across lifecycle, website, and in-product comms—ensuring execution aligns with strategic intent. • Monitor messaging performance and adoption metrics, then rapidly iterate based on results and feedback. • Maintain boundary discipline—focusing on direction, clarity, and strategic input, not tactical campaign execution.

• Rapidly assess usage signals across floating accounts and design lightweight interventions • Execute outbound/inbound campaign setups, sequencing, enrichment, and AI prompt workflows • Manage time across 20–30 active client touchpoints at once; Hundreds per year • Identify common GTM patterns and templatize solutions for reuse across the scaled customer base

• Own positioning and messaging across all three businesses • Lead go-to-market for product and model launches • Set launch standards; ensure no release ships without a clear story • Drive competitive intelligence and response • Partner with GMs on business-specific positioning • Build and lead a product marketing team over time

• Lead U.S. downstream marketing strategy and execution for PolyNovo’s outpatient-focused wound care portfolio • Drive adoption, utilization, and market expansion across key outpatient care settings including wound care centers, physician offices, ASCs, and office-based procedural environments • Serve as the commercial voice of the customer, translating clinical value, reimbursement dynamics, and competitive insights into compelling positioning, messaging, campaigns, and sales enablement that directly impact revenue growth • Work cross-functionally with Sales, Medical Affairs, Market Access, Clinical, and Global Marketing partners to ensure strong execution across the full product lifecycle • Define positioning, value propositions, and messaging tailored to outpatient care settings • Support new product launches, line extensions, and indication expansion relevant to outpatient use • Develop and execute integrated marketing campaigns to drive awareness, trial, and adoption • Partner with Sales to translate strategy into field-ready tools, including: Sales decks & leave-behinds, Case studies and clinical storytelling, Objection handling and competitive positioning • Support national, regional, and local programs that accelerate outpatient growth • Monitor competitive activity and proactively evolve messaging and strategy • Partner with Market Access to ensure clear reimbursement positioning • Translate complex reimbursement pathways into simple, actionable field tools • Support educational efforts related to coverage, coding, and payment in outpatient settings • Align U.S. execution with global brand strategy while tailoring for local market needs • Contribute to annual marketing planning, budgeting, and performance measurement.