As Retention & Loyalty Marketing Manager, you will own and evolve OSEA’s CRM and lifecycle marketing ecosystem—including email, SMS, direct mail, loyalty, and subscription programs. - Plan calendar, brief and execute email, SMS and direct mail campaigns to engage and retain customers. - Create and implement automated campaigns that elevate the brand messaging while driving conversion to meet goals. - Segment customer lists based on behavior, demographics, and preferences for highly targeted communication. - Monitor, analyze, and report on performance metrics, providing recommendations to optimize campaigns and automated messaging and drive continuous improvement. - Oversee and optimize the subscription program, driving customer acquisition, retention, and lifetime value. - Collaborate with cross-functional teams to enhance subscription offerings and customer experience. - Lead the ongoing optimization, management, and execution of the Sea Rewards loyalty program to strengthen customer retention and lifetime value. - Develop and implement new point-based reward structures, exclusive perks, and personalized incentives that deepen engagement and encourage repeat purchases. - Analyze loyalty and customer data to uncover behavioral insights, and translate findings into program enhancements that improve participation, engagement, and overall program performance. - Develop comprehensive customer journey maps to identify key touchpoints for effective communication. - Implement strategies to guide customers through the entire lifecycle, from acquisition to advocacy. - Work collaboratively with other teams to ensure a seamless and consistent customer experience. - Analyze behavioral touchpoints to optimize and increase customer retention rate.

• Devise and execute comprehensive publishing strategies for all Mob titles, encompassing branding, publishing timelines, distribution platform negotiation, storefront optimization, and lifecycle pricing strategy. • Design tailored GTM strategies that support a variety of monetization approaches. • Own platform and partner relations (Steam, PlayStation, Nintendo, Apple, etc.) to secure featuring, marketing support, and strategic distribution opportunities. • Pioneer marketing approaches for new monetization models, working closely with Product and Game Design to align player acquisition strategies with in-game economies. • Lead User Acquisition (UA) and performance marketing. Establish and manage target CPIs, ROAS, and LTV models to efficiently scale players for upcoming titles. • Architect and optimize global advertising budgets across social, search, display, and influencer channels, ensuring maximum ROI on marketing spend, or manage our external agency partners to achieve the same. • Serve as the "Voice of the Player" on the studio's Greenlight Committee. Participate on the greenlight committee to evaluate new game pitches, providing business cases, sales forecasts, and marketability assessments. • Collaborate deeply with Creative, Production, and Data/Analytics to ensure feature sets and content updates contain highly marketable "hooks" that resonate with our target audiences. • Work closely with the Licensing & Transmedia teams to ensure game marketing campaigns synergize with film, TV, and merchandising beats. • Lead, mentor, and grow the existing marketing team. Foster a culture of high accountability, data-driven decision-making, and creative risk-taking. • Empower your team to manage their domains effectively while providing them with clear strategic direction and removing blockers. • Maintain Mob's brand identity: ensure our marketing, PR, and creator/influencer relations remain authentic and player-first.

• Own the day-to-day execution of lifecycle and retention marketing initiatives across email, SMS, and CRM channels • Build and optimize customer journeys including onboarding, post-purchase, replenishment, win-back, and loyalty flows • Manage segmentation and personalization strategies to deliver relevant, timely messaging • Execute A/B testing on creative, cadence, offers, and messaging to improve engagement and conversion • Monitor and report on retention KPIs including repeat purchase rate, churn, AOV, LTV, and engagement metrics • Partner with Growth and Product teams to improve post-purchase and subscription experiences • Collaborate with Creative to ensure retention messaging aligns with brand voice and storytelling • Work with Data and Analytics to ensure accurate tracking, reporting, and insight generation • Support campaign planning for launches, promotions, and seasonal moments from a lifecycle perspective • Identify opportunities to automate, scale, and improve operational efficiency within retention programs

• Translate strategic direction from the VP into defined epics, milestones, timelines, and acceptance criteria. • Architect, administer, and maintain ClickUp as the operating system for the Marketing organization, including dashboards, automations, templates, and governance standards. • Run the marketing operating cadence, including planning sessions, stand-ups, risk reviews, dependency reviews, and retrospectives. • Enforce intake processes and scope discipline; escalate bypasses or unsanctioned work within established timelines. • Proactively identify risks, blockers, and dependencies; document context and provide recommended next steps during escalations. • Hold cross-functional owners accountable to documented commitments with professionalism and consistency. • Drive cross-team delivery for CRM rollout, website rebuild, marketing automation, corporate communications, and major events. • Maintain decision logs, risk logs, documentation standards, briefs, and program runbooks. • Develop and maintain resource and capacity planning views, including RACI documentation and workload rebalancing recommendations. • Coordinate with external vendors regarding deliverables, timelines, acceptance criteria, and performance tracking. • Communicate clearly, professionally, and promptly via phone and email with internal staff, clients, and external partners. • Work in a proactive manner and adapt to changing priorities; independently recognize and escalate issues to prevent delays. • Consistently perform all duties in a high-volume, deadline-driven environment while working both independently and collaborating effectively with team members.