• Leading and motivating a team of 90+ individuals to collectively accomplish personal, department, and agency goals • Working with Group Directors to determine the correct roles, responsibilities, and expertise needed to scale and grow the paid search practice. Managing the recruitment, retention, and professional development of the department • Responsible for talent utilization, billability, and resource allocation across all levels of seniority on the team • Responsible for managing the P&L of the paid search department to stay within margin expectations of Wpromote’s operating plan • Leading paid search strategy with emphasis on holistic, full-funnel approach. Serve as agency lead for all search POV’s. Successfully innovates and effectively influences those above, below, and beside themselves, including clients where applicable • Evolve and implement futuristic ad tech and generative and/or agentic AI solutions for workflow optimization, performance optimization, data analysis, and media strategy • Deliver strategic plans and translate them into short-term actions and measurable results • Serve as a member of our Senior Leadership team that shapes the vision of the agency • Working with partners to negotiate bespoke agreements that unlock value for Wpromote’s clients to provide unique value as their agency of record • Be the public face of our agency on the Paid Search frontier, being featured to speak on panels, master class events, and our marketing webinars • Partner with our internal product team to help develop products that can enable us to be more impactful for our clients and teams via various tech integrations • Providing growth mapping & goal setting, and performing annual formal performance reviews. A major focus will be on team building, cultivating individuality, physical and emotional well-being, and personal development • Working directly with CEO, CSO, SVP’s, and Client Strategy to spearhead the agency's new business and PR initiatives, including Forrester interviews, conference attendance, content development for industry publications, audit/sales pitches, case studies, etc. • Driving paid search work for clients, including strategy development, tactical expertise, and measurement of search programs • Identifying and determining paid search opportunities for all clients as they align with their digital marketing goals and strategies and successfully securing organic growth • Accountable for the quality of all paid search plans/strategies/services delivered to clients as well as client satisfaction • Acting as a central resource for information related to paid search and facilitating collaboration, knowledge sharing, and encouraging the groundswell for paid search across teams and offices • Acting as key liaison with department heads, executive leadership, and account teams, to ensure investment and strategy alignment • Partnering with the creative teams for acquisition and the product teams focused on acquisition experiences on websites, to ensure managers are providing innovative solutions and strategies to end clients and sharing learnings with the team and agency • Partnering closely with internal stakeholders to capture and share learnings, providing thought leadership pertaining to emerging trends in search and collaborating on supporting and reaching holistic agency goals

• Design and lead the end-to-end execution of a large-scale co-marketing roadmap. You will turn abstract goals into a concrete tactical plan that aligns our brand with retail and ecommerce partners • Act as the primary point of contact for external partners. You will navigate complex creative approval processes, reconcile conflicting business priorities, and ensure mutual value across all joint ventures • Orchestrate a seamless consumer journey by integrating high-impact social and influencer campaigns with "real world" physical touchpoints (POS/In-store) and our internal O&O channels (Email, In-Product) • Manage a multi-million dollar budget with precision. This includes bi-weekly burn reporting, financial forecasting, and ensuring every dollar is optimized for maximum ROI • Partner closely with data analysts to track the pulse of the campaign. You will define and monitor key performance indicators such as incrementality , cost per incremental user , and transaction lift • Own the production lifecycle. You will manage the long lead times of physical signage and the rapid-response needs of digital content, ensuring no deadlines are missed in a complex, moving ecosystem • Leverage generative AI tools to maintain a high-velocity output. You will use AI to synthesize vast amounts of stakeholder feedback, accelerate creative brainstorming, and draft initial content, all while maintaining strict brand integrity • Operate with high autonomy. You are expected to hold a strong point of view, identify potential bottlenecks or strategic risks early, and proactively escalate them to leadership with proposed solutions • Other ad hoc projects as assigned by direct supervisor

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description At Highwire, the Manager, Paid Media leads the strategy, execution, and optimization of integrated paid media campaigns for B2B clients. In this role, they partner closely with client and account teams to develop and implement data-driven programs across the full paid media ecosystem. Working within an integrated communications and marketing environment, the Manager, Paid Media helps connect paid media efforts to broader demand generation and lead generation strategies. They bring both analytical rigor and creative thinking—diving into campaign data, staying ahead of digital media trends, and translating insights into programs that drive measurable business impact for clients. Key Responsibilities - Paid Media Strategy & Campaign Management - Develop and lead paid media strategies across the full paid media landscape, including paid search, paid social, programmatic display and video, native advertising, sponsored publisher content, retargeting, and account-based marketing (ABM) platforms. - Plan, launch, and optimize campaigns aligned with client objectives, budgets, and key performance indicators. - Manage campaign budgets, conduct A/B testing, and continuously optimize programs based on performance insights and audience behavior. - Stay informed on platform updates, media innovations, and digital advertising trends to strengthen campaign performance and inform strategic recommendations. - Research and recommend new platforms, formats, and targeting capabilities that support client business and marketing goals. - Integrated Marketing & Lead Generation - Advise clients and internal teams on how paid media supports broader integrated marketing strategies and business objectives. - Design paid media programs that support lead generation, demand generation, and brand awareness across the full marketing funnel. - Collaborate with cross-functional teams on integrated campaigns that may include email marketing, retargeting, content promotion, and account-based marketing initiatives. - Ensure campaigns are strategically aligned with messaging, audience targeting, and conversion goals. - Performance Monitoring & Analytics - Monitor and analyze campaign performance across paid channels and analytics platforms such as Google Analytics and platform-specific reporting tools. - Translate campaign data into actionable insights and clear recommendations for clients and internal teams. - Define and track relevant campaign KPIs, delivering performance reports that demonstrate program impact and ROI. - Identify opportunities to improve targeting, creative performance, and budget allocation to maximize campaign effectiveness. - Client Leadership & Team Collaboration - Build strong relationships with clients by providing strategic guidance and clear communication around campaign planning, performance, and optimization. - Manage timelines, deliverables, and project priorities across multiple client accounts. - Mentor and support junior team members, fostering a collaborative environment focused on learning and professional growth. - Share digital advertising insights, platform updates, and emerging trends across teams to strengthen overall client programs. - Data Privacy & Compliance - Ensure all campaigns adhere to relevant data privacy regulations and advertising standards, including GDPR and other evolving guidelines. - Apply best practices for responsible data collection and the secure handling of personally identifiable information (PII). Qualifications - 4–6 years of digital marketing or performance marketing experience with a strong focus on paid media. - Agency experience working with B2B clients required; experience in professional services, financial services, healthcare, or technology sectors is a plus. - Hands-on experience managing campaigns across platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, programmatic platforms, and native advertising networks. - Experience developing integrated paid media strategies across the full marketing funnel to support awareness, engagement, and lead generation goals. - Strong analytical skills and experience interpreting campaign performance data using tools such as Google Analytics and platform reporting dashboards. - Excellent client communication and presentation skills, with the ability to clearly explain campaign strategies and performance insights to diverse audiences. - Strong project management skills with exceptional attention to detail. - Ability to manage multiple client programs and priorities in a fast-paced agency environment. - A curious, strategic mindset and passion for staying ahead of digital media trends and innovation. Requirements - The salary range for this position is $80,000 to $105,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. - This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. Benefits - Competitive salary with merit-based opportunities for growth. - Flexible hybrid work model tailored to your schedule and lifestyle. - Generous vacation policy, including extended summer and winter breaks. - Early log-off on Fridays through our Empower Hours program. - 401(k) plan with employer matching. - Comprehensive medical, dental, and vision coverage, plus FSA options. - Paid parental leave benefits. - Commuter benefits. - Annual Growth Mindset Stipend for books, events, or learning experiences. - Monthly technology reimbursement. - Wellness benefit program for mental and physical health. - Donation matching program. - Mentorship and ongoing professional development opportunities. - Monthly recognition and team celebrations. - Employee referral and new business referral bonuses. - Quarterly Highwire events and team gatherings. - Dog-friendly office environment. - A supportive, inclusive, and collaborative workplace where you can grow and do your best work.

• Design and refine pricing, bundling, and promotional strategies that balance profitability, scalability, and customer value perception. • Develop offer frameworks including bundle ladders, upsells, discount structures, and promotional mechanics to drive AOV, AOM, and RPS. • Partner closely with Campaign Success Managers (CSMs) to align pricing strategies with network margin goals, brand positioning, and partner expectations. • Create and test promotional structures such as BOGOs, limited-time discounts, free gifts, and urgency-based offers. • Apply psychological pricing principles, scarcity tactics, and perceived value optimization to improve conversion and revenue efficiency. • Own and manage a structured experimentation roadmap for pricing and promotion variables. • Define how pricing and promotions are presented across landing pages and funnels, including offer sections, CTAs, urgency elements, abandoned cart flows, and social proof. • Collaborate with Creative Strategy to align messaging, copy, and design with pricing intent and conversion goals. • Partner with Campaign Ops to execute, QA, and launch pricing and promotion tests across platforms. • Develop and test post-purchase offers, upsell flows, and cross-sell strategies to maximize order value. • Analyze LTV trends and design pricing adjustments that drive sustained customer value and profitability. • Design and own advanced experimentation roadmaps across pricing and promotion initiatives. • Define hypotheses, primary success metrics, and guardrail metrics for all tests. • Execute and evaluate experiments using statistically sound methodologies, including layered tests, mutually exclusive experiments, and controlled rollouts. • Interpret results holistically, accounting for tradeoffs across AOV, AOM, RPS, EPC, refund rate, and network margin. • Partner with Data to ensure accurate instrumentation, clean test design, and reliable reporting. • Work closely with Creative Strategy to ensure pricing intent is reflected in copy, visuals, and storytelling. • Partner with Campaign Ops to ensure flawless test execution and platform setup. • Collaborate with Traffic and Media Buying teams to validate results at scale and secure CPA increases tied to improved performance.