• Design and lead the end-to-end execution of a large-scale co-marketing roadmap. You will turn abstract goals into a concrete tactical plan that aligns our brand with retail and ecommerce partners • Act as the primary point of contact for external partners. You will navigate complex creative approval processes, reconcile conflicting business priorities, and ensure mutual value across all joint ventures • Orchestrate a seamless consumer journey by integrating high-impact social and influencer campaigns with "real world" physical touchpoints (POS/In-store) and our internal O&O channels (Email, In-Product) • Manage a multi-million dollar budget with precision. This includes bi-weekly burn reporting, financial forecasting, and ensuring every dollar is optimized for maximum ROI • Partner closely with data analysts to track the pulse of the campaign. You will define and monitor key performance indicators such as incrementality , cost per incremental user , and transaction lift • Own the production lifecycle. You will manage the long lead times of physical signage and the rapid-response needs of digital content, ensuring no deadlines are missed in a complex, moving ecosystem • Leverage generative AI tools to maintain a high-velocity output. You will use AI to synthesize vast amounts of stakeholder feedback, accelerate creative brainstorming, and draft initial content, all while maintaining strict brand integrity • Operate with high autonomy. You are expected to hold a strong point of view, identify potential bottlenecks or strategic risks early, and proactively escalate them to leadership with proposed solutions • Other ad hoc projects as assigned by direct supervisor

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description At Highwire, the Manager, Paid Media leads the strategy, execution, and optimization of integrated paid media campaigns for B2B clients. In this role, they partner closely with client and account teams to develop and implement data-driven programs across the full paid media ecosystem. Working within an integrated communications and marketing environment, the Manager, Paid Media helps connect paid media efforts to broader demand generation and lead generation strategies. They bring both analytical rigor and creative thinking—diving into campaign data, staying ahead of digital media trends, and translating insights into programs that drive measurable business impact for clients. Key Responsibilities - Paid Media Strategy & Campaign Management - Develop and lead paid media strategies across the full paid media landscape, including paid search, paid social, programmatic display and video, native advertising, sponsored publisher content, retargeting, and account-based marketing (ABM) platforms. - Plan, launch, and optimize campaigns aligned with client objectives, budgets, and key performance indicators. - Manage campaign budgets, conduct A/B testing, and continuously optimize programs based on performance insights and audience behavior. - Stay informed on platform updates, media innovations, and digital advertising trends to strengthen campaign performance and inform strategic recommendations. - Research and recommend new platforms, formats, and targeting capabilities that support client business and marketing goals. - Integrated Marketing & Lead Generation - Advise clients and internal teams on how paid media supports broader integrated marketing strategies and business objectives. - Design paid media programs that support lead generation, demand generation, and brand awareness across the full marketing funnel. - Collaborate with cross-functional teams on integrated campaigns that may include email marketing, retargeting, content promotion, and account-based marketing initiatives. - Ensure campaigns are strategically aligned with messaging, audience targeting, and conversion goals. - Performance Monitoring & Analytics - Monitor and analyze campaign performance across paid channels and analytics platforms such as Google Analytics and platform-specific reporting tools. - Translate campaign data into actionable insights and clear recommendations for clients and internal teams. - Define and track relevant campaign KPIs, delivering performance reports that demonstrate program impact and ROI. - Identify opportunities to improve targeting, creative performance, and budget allocation to maximize campaign effectiveness. - Client Leadership & Team Collaboration - Build strong relationships with clients by providing strategic guidance and clear communication around campaign planning, performance, and optimization. - Manage timelines, deliverables, and project priorities across multiple client accounts. - Mentor and support junior team members, fostering a collaborative environment focused on learning and professional growth. - Share digital advertising insights, platform updates, and emerging trends across teams to strengthen overall client programs. - Data Privacy & Compliance - Ensure all campaigns adhere to relevant data privacy regulations and advertising standards, including GDPR and other evolving guidelines. - Apply best practices for responsible data collection and the secure handling of personally identifiable information (PII). Qualifications - 4–6 years of digital marketing or performance marketing experience with a strong focus on paid media. - Agency experience working with B2B clients required; experience in professional services, financial services, healthcare, or technology sectors is a plus. - Hands-on experience managing campaigns across platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, programmatic platforms, and native advertising networks. - Experience developing integrated paid media strategies across the full marketing funnel to support awareness, engagement, and lead generation goals. - Strong analytical skills and experience interpreting campaign performance data using tools such as Google Analytics and platform reporting dashboards. - Excellent client communication and presentation skills, with the ability to clearly explain campaign strategies and performance insights to diverse audiences. - Strong project management skills with exceptional attention to detail. - Ability to manage multiple client programs and priorities in a fast-paced agency environment. - A curious, strategic mindset and passion for staying ahead of digital media trends and innovation. Requirements - The salary range for this position is $80,000 to $105,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. - This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. Benefits - Competitive salary with merit-based opportunities for growth. - Flexible hybrid work model tailored to your schedule and lifestyle. - Generous vacation policy, including extended summer and winter breaks. - Early log-off on Fridays through our Empower Hours program. - 401(k) plan with employer matching. - Comprehensive medical, dental, and vision coverage, plus FSA options. - Paid parental leave benefits. - Commuter benefits. - Annual Growth Mindset Stipend for books, events, or learning experiences. - Monthly technology reimbursement. - Wellness benefit program for mental and physical health. - Donation matching program. - Mentorship and ongoing professional development opportunities. - Monthly recognition and team celebrations. - Employee referral and new business referral bonuses. - Quarterly Highwire events and team gatherings. - Dog-friendly office environment. - A supportive, inclusive, and collaborative workplace where you can grow and do your best work.

• Design and refine pricing, bundling, and promotional strategies that balance profitability, scalability, and customer value perception. • Develop offer frameworks including bundle ladders, upsells, discount structures, and promotional mechanics to drive AOV, AOM, and RPS. • Partner closely with Campaign Success Managers (CSMs) to align pricing strategies with network margin goals, brand positioning, and partner expectations. • Create and test promotional structures such as BOGOs, limited-time discounts, free gifts, and urgency-based offers. • Apply psychological pricing principles, scarcity tactics, and perceived value optimization to improve conversion and revenue efficiency. • Own and manage a structured experimentation roadmap for pricing and promotion variables. • Define how pricing and promotions are presented across landing pages and funnels, including offer sections, CTAs, urgency elements, abandoned cart flows, and social proof. • Collaborate with Creative Strategy to align messaging, copy, and design with pricing intent and conversion goals. • Partner with Campaign Ops to execute, QA, and launch pricing and promotion tests across platforms. • Develop and test post-purchase offers, upsell flows, and cross-sell strategies to maximize order value. • Analyze LTV trends and design pricing adjustments that drive sustained customer value and profitability. • Design and own advanced experimentation roadmaps across pricing and promotion initiatives. • Define hypotheses, primary success metrics, and guardrail metrics for all tests. • Execute and evaluate experiments using statistically sound methodologies, including layered tests, mutually exclusive experiments, and controlled rollouts. • Interpret results holistically, accounting for tradeoffs across AOV, AOM, RPS, EPC, refund rate, and network margin. • Partner with Data to ensure accurate instrumentation, clean test design, and reliable reporting. • Work closely with Creative Strategy to ensure pricing intent is reflected in copy, visuals, and storytelling. • Partner with Campaign Ops to ensure flawless test execution and platform setup. • Collaborate with Traffic and Media Buying teams to validate results at scale and secure CPA increases tied to improved performance.

About Dynatron Dynatron is transforming the automotive service industry with intelligent SaaS solutions that drive measurable results for thousands of dealerships and service departments. Our analytics and workflow tools help service leaders improve profitability, pricing discipline, and operational performance. We are a software company first, built on structure, data, and repeatable processes, not a traditional dealership environment. The Opportunity We’re hiring a Client Performance Coach to work directly with dealership Fixed Ops leaders in a fully virtual, process-driven coaching role. This position is focused on consistency, preparation, and long-term performance improvement, not sales pressure or on-site hustle. As a Coach, you will guide service departments to adopt proven pricing strategies, operational discipline, and consistent software usage. You’ll spend most of your time in scheduled virtual coaching sessions, structured analysis, documentation, and follow-up, helping clients turn data into action over time. This role is ideal for someone who: - Values structure over chaos - Is comfortable in a meeting-heavy, desk-based, remote role - Prefers steady impact and mastery over commission-only upside - Wants to be taught, coached, and continuously improved Role Reality This role is not dealership-paced, on-site, or adrenaline-driven. Candidates uncomfortable with structure, repetition, or sustained virtual engagement will struggle in this role. - Typical workload: 45-50 hours per week - No weekends - Approximately 6 hours per day of scheduled, camera-on virtual meetings - Heavy use of CRM, dashboards, and structured documentation - Compensation is software-company based, not traditional dealership income - Success comes from consistency, follow-through, and learning, not volume or hustle What You’ll Do Client Coaching & Engagement - Lead weekly or bi-weekly virtual coaching sessions with General Managers, Service Managers and Fixed Ops Leaders - Coach clients through Dynatron’s pricing and performance methodology - Guide adoption of pricing strategies and sales penetration including ELR, Hours/RO, parts matrixing, Variable Labor Pricing Strategies, and Warranty Filings. - Serve as a steady, professional coach focused on long-term improvement, not quick wins Software Adoption & Process Discipline - Train clients to use Dynatron’s software tools consistently and correctly - Reinforce process discipline, data hygiene, and metric-driven decision making - Present performance insights clearly and calmly to a range of dealership stakeholders - Model what “good software usage” looks like for every client Analysis, Documentation & Follow-Through - Prepare for each client session using dashboards, reports, and historical performance data - Maintain detailed notes and action tracking in CRM systems - Hold clients accountable to agreed-upon actions and timelines - Identify patterns, risks, and opportunities across your client portfolio Internal Collaboration - Share client insights and feedback with Product, Sales, and Leadership teams - Support expansion conversations through strong client outcomes and trust - Participate in ongoing training, coaching calibration, collaboration, and skill development What You Bring Fixed Ops Foundation - Minimum 3-5 years of experience in dealership Fixed Operations - Service Manager or similar leadership experience strongly preferred - Solid conceptual understanding of labor rates, parts pricing, warranty, production, and overall service metrics - Comfort admitting what you don’t know and learning it - Extreme Ownership persona Learnability & Coachability - Demonstrated ability to learn new systems, processes, or frameworks - Ability to pivot and adapt under pressure - Openness to feedback and willingness to change habits - Comfort being coached, measured, and held accountable Process & Professional Discipline - Respect for structured workflows, CRMs, dashboards, and repeatable processes - Strong time management in a remote, calendar-driven environment - Ability to prepare, execute, and follow up consistently Communication & Client Maturity - Calm, professional communication style, especially in virtual settings - Ability to adapt messaging for service managers, fixed ops directors, and GMs - Confidence handling difficult client conversations without escalation - Ability to articulate the “why” in addition to the “how” Why Dynatron - Stable, software-company environment with no weekends - Clear expectations and structured success metrics - Remote-first role with flexibility, but real accountability - Opportunity to build mastery and long-term impact, not burnout - Culture grounded in preparation, learning, and follow-through Compensation & Benefits Base Salary: $96,500 Performance Incentives: Based on consistency, outcomes, and client adoption Total Compensation Potential: Up to $149,999 Benefits Include: - Comprehensive health, dental, and vision insurance - Employer-paid disability and life insurance - 401(k) with competitive company match - Flexible vacation policy and 11 paid company holidays - Home office setup support - Ongoing professional development Before You Apply This role rewards: - Consistency over hustle - Preparation over improvisation - Learning over ego - Self starters with a willingness to adapt and learn If you’re looking for dealership-style pace, upside volatility, or minimal structure, this role will not be a fit. If you’re looking for a sustainable, professional, impact-driven career in automotive SaaS, this role may be exactly right.