GiddyUp

• Design and refine pricing, bundling, and promotional strategies that balance profitability, scalability, and customer value perception. • Develop offer frameworks including bundle ladders, upsells, discount structures, and promotional mechanics to drive AOV, AOM, and RPS. • Partner closely with Campaign Success Managers (CSMs) to align pricing strategies with network margin goals, brand positioning, and partner expectations. • Create and test promotional structures such as BOGOs, limited-time discounts, free gifts, and urgency-based offers. • Apply psychological pricing principles, scarcity tactics, and perceived value optimization to improve conversion and revenue efficiency. • Own and manage a structured experimentation roadmap for pricing and promotion variables. • Define how pricing and promotions are presented across landing pages and funnels, including offer sections, CTAs, urgency elements, abandoned cart flows, and social proof. • Collaborate with Creative Strategy to align messaging, copy, and design with pricing intent and conversion goals. • Partner with Campaign Ops to execute, QA, and launch pricing and promotion tests across platforms. • Develop and test post-purchase offers, upsell flows, and cross-sell strategies to maximize order value. • Analyze LTV trends and design pricing adjustments that drive sustained customer value and profitability. • Design and own advanced experimentation roadmaps across pricing and promotion initiatives. • Define hypotheses, primary success metrics, and guardrail metrics for all tests. • Execute and evaluate experiments using statistically sound methodologies, including layered tests, mutually exclusive experiments, and controlled rollouts. • Interpret results holistically, accounting for tradeoffs across AOV, AOM, RPS, EPC, refund rate, and network margin. • Partner with Data to ensure accurate instrumentation, clean test design, and reliable reporting. • Work closely with Creative Strategy to ensure pricing intent is reflected in copy, visuals, and storytelling. • Partner with Campaign Ops to ensure flawless test execution and platform setup. • Collaborate with Traffic and Media Buying teams to validate results at scale and secure CPA increases tied to improved performance.

• Lead a team of talented backend and frontend engineers who like to ship code and tackle hard engineering problems • Be hands on, contribute to the codebase and problem-solve with your team • Collaborate with Product to scope new features and develop technical solutions to ensure effective and efficient delivery • Maintain a balance between building sustainable, high-impact projects and shipping things quickly • Instill a spirit of continuous improvement in the team’s code, architecture, and processes • Own your team’s deliverables and ensure we continue to ship scalable, highly-available products that delight our users • Collaborate with external engineering vendors and stakeholders • Work closely with our external CMS development team to get a comprehensive knowledge of the platform and support the team as needed • Drive technical excellence through code quality standards, scalability, observability, and performance optimization. • Responsible for managing the engineering budget including technology stack, full-time resources and external resources • Introduce AI-powered and similar tools to improve team efficiency and maximize velocity • Leverage your technical background to directly benefit the team, lead by example when faced with challenging problems, and encourage technical discussions to help the team reach a consensus • Mentor and guide the professional and technical development of your team members, help develop their careers, and assign them to projects tailored to their skill levels, personalities, work styles, and professional goals • Build teams that are collaborative, inclusive, and respectful of each other • Work closely with HR to recruit and hire high caliber candidates from diverse backgrounds; meet with job candidates; evaluate technical screenings, find the right engineers to further build out our team • Collaborate closely with upper management and leadership to ensure the wellbeing of your department and the alignment with the company culture and goals • Own the platform infrastructure and ensure the platform scales appropriately during high load periods • Responsible for ensuring the platform stays up-to-date and standard maintenance is completed • Working knowledge of Data Privacy and Compliance standards and the implication on features being developed • Ensure platform has adequate performance testing on both the backend and frontend • Co-own scrum, sprint planning, daily stand-ups, retros, backlog grooming with product • Create plans for prioritizing technical and resourcing challenges with the engineering organization • Own all technical documentation, architecture diagrams, domain models, workflows (Git-based), and release pipelines • Effectively project manage engineering work to ensure the engineering team does not create roadblocks on cross departmental projects • Communicate and collaborate with other managers, stakeholders and contractors • Keep upper management in the loop to ensure they can make informed decisions regarding the business and the team